IPSJ SIG Technical Report Vol.2014-EIP-63 No /2/21 1,a) Wi-Fi Probe Request MAC MAC Probe Request MAC A dynamic ads control based on tra

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1,a) 1 1 2 1 Wi-Fi Probe Request MAC MAC Probe Request MAC A dynamic ads control based on traffic Abstract: The equipment with Wi-Fi communication function such as a smart phone which are send on a regular basis the management packet of Probe Request. It is possible to collect the movement history information of the person to obtain the MAC address of the terminal from the management packet, with the information terminal. It also leads to privacy infringement of the individual and if a mistake in how to use, but can be used as a source of important big data in buildings and underground shopping center, even sensing the flow of people, know the activities of people in the city if a sufficient consideration. We have developed a statistical analysis system and the sensing device to be processed by the one-way hash function, etc. Immediately after getting the MAC address from the information terminal present in large amounts in the city. It is the goal of the development of dynamic advertising management system as an application for the time being, considering the power-saving and effect of advertising digital signage. In this paper, I report on fundamental experiment on dynamic digital signage follow the trend of people flow obtained by using the ProbeRequest. Keywords: Digital Signage,Probe Request,MAC address,pedestrian traffic flow 1. [1] 22 9.7% 7.2% 24 49.5% 15.3% 1 Presently with Osaka Electro Communication University 2 Presently with Japan Research Institute for Social Systems a) hamacchi4123@gmail.com Wi-Fi ON Probe Request Probe Request Probe Request MAC MAC Probe 1

Request [2] 2013 2012 2011 11.1% 2011 16.9% 20 3.1 7.5 [3] 1 JTB [4] 2013 5 1000 73.6% Probe Request 2. 2.1 LAN 2.2 Android OS Optimus G L-01E 1 PC MacBook OS Ubuntu Aspire V5-131 Raspberry PI 3 I-O DATA WN-G300UA Logitec LAN-W150NU2AW 2 Raspberry PI LAN-W150NU2AW 2.3 2.3.1 2.4GHz 1ch 13ch 14ch 5.2GHz 36ch 48ch 5 1m 2 1 2.3.2 Probe Request Probe Request 2.4 1-3 WN-G300UA LAN- W150NU2AW 5.2GHz WN-G300UA 12ch-14ch 1ch 5ch 10ch 5ch 13ch 10ch 14ch T Probe Request A MV GM WN-G300UA LAN-W 150NU2AW MacBook 1 2.4GHz 1ch 13ch * 1 T:487 A:-52.012dB MV:-88dB GM:-11dB T:400 A:-35.293dB MV:-36dB GM:-35dB T:202 A:-37.995dB MV:-55dB GM:-31dB T:362 A:-48.075dB MV:-86dB GM:-38dB T:827 A:-63.381dB MV:-92dB GM:-15dB T:800 A:-35.479dB MV:-36dB GM:-35dB T:180 A:-45.583dB MV:-59dB GM:-39dB T:443 A:-50.088dB MV:-84dB GM:-40dB 14ch * 2 T:734 A:-35.112dB MV:-37dB GM:-35dB T:58 A:-65.207dB MV:-72dB GM:-62dB *1 WN-G300UA 13ch 5ch *2 WN-G300UA 14ch 10ch 2

2 5.2GHz 36ch 48ch T:372 T:336 A:-62.890dB A:-60.420dB MV:-88dB MV:-83dB GM:-38dB GM:-36dB WN-G300UA LAN-W 150NU2AW MacBook 3 T:188 A:-33.761dB MV:-37dB GM:-32dB Raspberry PI LAN-W150NU2AW WN-G300UA MacBook T:168 A:-34.030dB MV:-36dB GM:-31dB 188m 314m 346m 314m 3. 3.1 3.1.1 [5] 3.1.2 2 [6] 2.5 [2] 2.4GHz 2.4GHz WN-G300UA 5.2GHz MacBook WN-G300UA 346m WN-G300UA ETSI 1ch-11ch 14ch WN-G300UA LAN-W150NU2AW 2.4GHz Bluetooth LAN 5.2GHz MacBook 2 3.2 3.2.1 FANAT COLOR FANAT COLOR [7] 3.2.2 LED LED [8] 3

4. 4.1 Probe Request Probe Request MAC 3 PC 4.3 Probe Request Probe Request OS PC TouchGuideSignage PC TouchGuideSignage JR [9] 5 3 4 TouchGuideSignage 4.2 2.4 Probe Request 1 1 PC UPS TouchGuideSignage TouchGuideSignage 6 4

TouchGuideSignage centos HTML5 CSS PHP JavaScript MySQL Windows web chrome kiosk URL 6 TouchGuideSignage 5 TouchGuideSignage TouchGuideSignage HTML5[10] WEB TouchGuideSignage 3 7 4.4 4.3 MAC 1 4.1 MAC 7 MAC 5. Probe Request Probe Request MAC TouchGuideSignage 2 2 2 2 5 TouchGuideSignage 5

2 (SCOPE) ( 132307011) [1], 24,2013 6 [2],Probe Request, 12,2013 7 [3],,http://economic.jp/?p=28840,2013 11 [4] JTB, - 2 -,2013 6 [5] MicroAd,, http://www.microad.co.jp/news/release/detail.php? newid=news-0190,2010 10 [6] payment navi,, http://www.paymentnavi.com/paymentnews/ 31139.html,2013 4 [7],FANAT COLOR,http://www.dnp.co.jp/news/ 10003077 2482.html,2011 6 [8],,http://www.energysaving-news.jp/news y4mcxihlc.html,2012 3 [9],,2013 5 [10],, 45 2012 6 6