40 3 2001 9 23 National Football League NFL National Football League ( NFL) J
24 40 3 NFL 1) 1) (http://www.olc.co.jp) 1983 2000 1730
25 17 2000 2.5 2 9 38.1 10 29 40.7 30 18.7 1995 1995 1999 2000 6.1 2.7 2.5 2 9 53.6 41.5 38.1 10 29 31.5 39.4 40.7 30 8.8 16.4 18.7 (Starbucks) Starbucks Experience 2) Starbucks Experience 2) [1998] Experience
26 40 3 NFL NFL NFL NFL NFL NFL NFL
27 NFL NFL NFL 1869 1876 Walter Camp Massasoit 1892 2 500 William Heffelfinger 16 1893 1896 Allegheny 2 1897 Latrobe 1899 NFL Cardinals 1900 William C. Temple Duquesne Country 1902 National Football League 3 5 1904
28 40 3 1906 1915 1 250 1919 Green Bay Packers Indian Packing Company 500 Packers 1920 3 (APFA) 100 APFA 8 300 5 1921 APFA 22 APFA APFA APFA NFL 1992 6 24 APFA (NFL) NFL NFL 18 1925 NFL 5 500
29 75000 1926 NFL 22 1922 Green Bay Packers 2500 Green Bay Packers NFL 1926 C. C. Pyle Bears NFL (AFL) 9 NFL NFL NFL 1927 NFL NFL 12 1928 10 1930 1 1931 10 1932 8 NFL NFL NFL 1933 NFL 3 11 1934 NBC 1935 NFL 1927
30 40 3 NFL 1936 AFL NFL 1937 AFL 1938 NFL 1939 1921 NFL Carr Carl Stock NBC NFL 1000 1940 3 AFL 6 AFL 1941 NFL 120 2500 1941 Elmer Layden NFL 1943 1945 NFL All-American Football Conference (AAFC) 1946 Layden Steelers Bert Bell NFL AAFC 8 1947 1950 NFL National-American Football League National American 1951 Abraham Watner NFL 50,000 Rams
31 NFL 75,000 DuMont Network 1953 NFL 1954 Canadian Football League (CFL) NFL NFL NFL 1955 NBC DuMont 100,000 Free Agent 1956 NFL Players Association (NFLPA) NFLPA CBS NFL 1957 Pete Rozelle ( NFL ) Rams 1959 American Football League (AFL) 1960 Lamar Hunt 1959 AFL 8 AFL 10 NFL AFL NFL NFL NFL NBC CBS NFL
32 40 3 NFL NFLPA 3 NFL 1960 Pete Rozelle NFL Rozelle AFL NFL Minneapolis AFL 1 27 NFL Minnesota 1 28 1961 Dallas NFL 1 28 Oakland AFL 1 30 NFL AFL NFL AFL AFL NFL AFL ABC 5 AFL 16,000 21,597 1961 AFL 32,183 NFL AFL ABC NFL NBC NFL 1 615,000 2 300,000 NFL 9 30
33 NFL 1962 AFL 20,973 NFL 465 CBS AFL NFL Baltimore NFL 2 75 1963 NFL Properties Inc. NFL NFL NFL NFL Properties NFL Detroit Lions NFL 1 2000 AFL Jets Raiders NBC 1963 AFL 926,000 NFL AFL AFL NFL 1964 AFL NBC 3600 1965 5 NFL Rozelle Ed Sabol s Blair Motion Pictures NFL Films NFL Films Properties NFL
34 40 3 CBS NFL 1964 1965 1410 1964 1965 180 1965 NFL NFL Atlanta 1 30 1966 AFL Miami 8 16 1966 10 Harris (38 ) 41 NFL 1966 1967 1968 CBS 1880 1967 NFL AFL 700 NFL 232 75 AFL 181 46 111 79 NFL 28 AFL 4 1966 1967 NFL CBS 1 200 NFL NFL AFL NFL AFL 5 NFL 1966 NFL AFL 6 8 Rozelle 24 1968 26 1970 28
35 1970 1969 NFL AFL 1967 1 NFL AFL NFC AFC 1967 1970 NFL AFL NFL National Football Conference American Football Conference NFL Rozelle 10 21 NFL 1967 1969 2 4 4 CBS NBC 950 1967 AFL-NFL Packers 1968 2 300 Oilers Rice Stadium Astrodome Oilers 1969 Monday Night Football 1970 ABC 1970 1972 Monday Night Football 1970 2 4 380 1 4 NFC CBS AFC NBC ( ) CBS NBC NFLPA NFLPA 453 5000 4 25 260 1971 5 NBC 2398
36 40 3 1972 CBS 1971 2745 1973 Rozelle 1973 NBC 7500 NPO NFL Charities NFL Properties NFL 72 3 72 1973 World Football League 1974 1974 Rozelle 10 10 NFL AFL 1975 7800 WFL 2 1976 8000 2 39 8 1977 10 3438 8190 NFLPA NFL 5 1982 NFLPA 1 700 43 NFL 1978 4 16 Rozelle 3 ABC 16 Monday Night Football 4
37 CBS NFC 14 16 NBC AFC 13 15 1 1978 1 200 Louis Harris Sports 70 NFL 54 16 1277 1800 1980 3533 CBS 1980 1983 1200 1980 92. NFL 1976 CBS 700 1981 CBS-New York Times 48 31 NFL 1360 6 745 93.8 1982 CBS 49.1 73.0 1 1020 CBS 1400 NFL NFLPA 57 1992 1984 CBS Sports/New York Times 53 18 1985
38 40 3 1 1593 6000 600 1 1350 NBC NFL 2 NFL Films NFL 1986 NBC 4 CBS 10 ABC 16 1986 59 1 1 250 United States Football League (USFL) NFL NFL NFL 8 2699 NBC 12.4 36 1987 10 1063 55 2264 1010 3 ABC CBS NBC ESPN 16 NFL CBS 3 40 1982 NFLPA 16 15 4 12 2 NFLPA NFL NFL 1988 7 3302
39 USFL NFL USFL NFL USFL USFL Rozelle 1989 Rozelle NFL AFL NFL Rozelle NFL AFL 1 NFL NFL Properties NFL NFL NFL NFL Films NFL AFL NFL 1 16 NFL
40 40 3 1989 3 22 Rozelle AFC NFC 11 5 Paul Tagliabue NFL 7 229 B 4 1 9 10 111 23 92 3 NFL Charities 100 1990 Tagliabue 1990 17 16 1991 18 16 9 Sunday-night Games Turner Broadcasting 4 4 TV ABC CBS NBC ESPN TNT 36 TV American Bowl NFL Player Advisory Council 12 NFL NFL 1766 5671 6 2321 1991 Taguliabue NFL Neil Austrian COO NFL World League NFL 1994 2 6 5 NFL International Week 1990 6 15 1992 NFL 250 1993 NFL 1999 1987 Taguliabue
41 NFL World Partnership Program NFL 101 45.1 NFL NFLPA 7 10 10 27 Europe League FOX Europe League 4 FOX CBS 1994 1 3480 45.5 NFL FOX 3 23 World League 1995 4 6 NFL Sunday Ticket 1995 4 2 World League NFL ABC News (35%) (16%) (12%) 1996 Baltimore Browns Cleveland NFL Browns Cleveland 1999 7 2000 Cleveland 1960 1989 Pete Rozelle 1997 NFL NFL NFL NFL 10 5
42 40 3 NFL 1 1998 NFL 8 ABC (Monday Night Football) Fox (NFC) CBS (AFC) ESPN (Sunday Night Cable Package) NFL 8 1998 World League NFL Europe League Rozelle NFL Taguliabue NFL FOX Europe League NFL Europe League NFL 100 NFL Europe League NFL NFL 4
43 NFL Rozelle NFL AFL 2 NFL NFL NFL NFL Monday Night Football NFL NFL NFL
44 40 3 Aaker, David A., [1996], Building Strong Brands, Free Press. D.A. [1997] Morgan, John, [1997], Glory For Sale, Bancroft Press. National Football League Properties Inc., [1999], The NFL Century, Smithmark Publishers. Neft, David S., Richard M. Cohen, Rick Korch, [1999] The Sports Encyclopedia: Pro Football (17 th Ed.), St. Marin s Press. NFL, [2000], NFL2000 Record & Fact Book, National Football League. Zeithaml, Valarie A., Mary Jo Bitner, [1996], Service Marketing, McGraw-Hill. D.A. [1994] David A. Aaker, [1991] Managing Brand Equity, Free Press. D.A. [2000] David A. Aaker, Erich Joachimsthaler, [2000], Brand Leadership, Free Press. [1995] [2000] Kevin Lane Keller, [1998], Strategic Brand Management, Prentice-Hall. [1998] BP Howard Schultz, Dori Jones Yang, Pour Your Heart Into It, Hyperion Books. R [2000] John R. Rossiter, Larry Percy, [1997] Advertising Communications and Promotion Management (2 nd ed.), McGraw-Hill.