23 2 2016 3 5 The Balance Strategy of Manufacturing Competitiveness and Market-Making Competitiveness of Japan's small and medium-sized manufacturing enterprises during a recession From the perspective of the five Innovation stages of Honda Plus SEO, Sung Min 1 2 2 3 4 1 2 3 4 5 CEO 1 2 LG 1980 1 49
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( ) (Key Factor For Success) 5 4 164 35 CB Corporate Brand CEO Chief Executive Officer Honda Plus Co., Ltd. 21 1946 5 57 1982 7 4,600 35 2011 6 164 50 1 20 (BtoC) (BtoB) HP 52
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PB Product Brand [2010] 244 CEO 13 9 CEO 2011 9 CEO NHK " " PEN 2012 10 12 NIKKEI DESIGN Apple 10 11 20 7 7 62
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[2003] 3 [2003] 33 2 [2003] [2004] 20 1990 20 Freeman[1984], p.52 NPO Google [2012] 34-36 Hamel & Prahalad[1989] strategic intent 66
23 2 Hamel & Prahalad[1994], p.4, [1995] 11 10 [2011] 231 11 [2011] 237 12 13 CEO CEO CEO APPle CEO [2010] [2010] CEO [2012] 2009 1-36 [2014a] [2014b] 1,, [2014c] 5 [2015] [2012] [1999] [2009] 5 12-27 [2011] Hamel,G. and Prahalad. C.K.[1994], Competing for the Future, Harvard Business School Press. [1995] Porter, M.E.[1998], On Competition, Harvard Business School Press. 6 20-23 HP http://www.hondaplus. co.jp/ Freeman, R.E.[1984], Strategic Management: A Stakeholder Approach, Prentice Hall. Hamel, G, Prahalad, C.K.[1989], Strategic intent, Harvard Business Review, Vol.89 No.3, pp.63-76 67