43 AKB48 2 2 AKB48 CD 1998 15 2012 4 CD CD 3 Twitter 2012 AKB48 EXILE Z 5 1 AKB48 2011 2012 CD 5 2 5 1968 1 Sounds good! 182 4 100 2 5 1 Beginner 3 72 73 77 78 08 09 2 2 2012 11 6 1 6 5 2 URL http://www.oricon.co.jp/rank/js/y/2012/
44 22 AKB48 CD 2030 SPEED 1954 AKB48 CD CM CM AKB48 2011 2012 2 5 3 AKB48 2 1 2 2 AKB48 1999 2004 4 3 2012 AKB48 1 6 2012 AKB48 6 2011 5 AKB48 15 4 2000
45 1 ASAYAN 15-1980
46 22 Aaker, 1991 1 30-2011 2 2 3 5 1 2 3 1 2 3 1 3 1997 5 1 2 1 2
47 ASAYAN Q 2 5 3 2003 5 16 1 3 3 10 2005 19 2 3 2 -, 2006, 2007, 1993
48 22 10 1 3 10 4 1975 FNS 2 2 2 1 2
49 - ASAYAN ASAYAN Q, 2008 TBS NET 12 ASAYAN 1995 1971 1995 1 10 ASAYAN 1 1 ASAYAN 1 3 1 4 1 2 ASAYAN ASAYAN 1997 9 7 ASAYAN Q 5 CD 5 5 5 5
50 22-6 11 3 HMV 15,612 11 9 HMV HMV 9,004 11 24 14,853 11 30 5 4 CD CD 3 1 AKB AKB48 2 6 URL http://www.asayan.com/vocal/morning/0914.html
51 AKB48 AKB48 AKB48 AKB48 AKB48, 2013 AKB48 AKB48 AKB48 - AKB AKB48, 2011 7 AKB48 OS OS OS OS Linus Torvalds OS 1991 Torvalds OS 7, 2002
52 22 1 3 3 5 100 500 500 1 ASAYAN ASAYAN Q Q CD AKB48 AKB48 AKB, 2013 - AKB AKB48 AKB48 AKB48 8 145 105 250 145 105 AKB48 2 AKB48 1 365 AKB48 2005 12 8 2 A 1 3 A K B 3 3 365
53 8 365 AKB48 250 AKB48 AKB48 AKB48 20 40 AKB48 AKB48 1 AKB48, 2011 AKB48, 2011 1 AKB48 1, 2013 AKB48 AKB48 1 365 AKB48 1 365 365 AKB48 A B 8 365
54 22 2007 3 2008 AKB48 1 AKB48 1 AKB48 250 AKB48, 2003 1 AKB48 1 AKB48
55 AKB48 OL AKB48 7 2 2 4, 2007-365 40 PX 2500 800 17, 2011, 1990 1 2 CD AKB48
56 22 - CD AKB48 1980 1990 - AKB 4-4-1 AKB48
57 AKB48 AKB48 AKB48 AKB48 AKB48 AKB48 365 AKB48 9 AKB48 AKB48 AKB48 4-4-2 AKB48 2 CD 2006 10 CD AKB48 CD 10 25 12, 2011 AKB48 11 3 4 AKB48 1360 2007 1 2 CD 7 AKB48 10 3 10 4 1 AKB48 AKB48 12 NHK 9 AKB48 2013
58 22 AKB48, 2011 2008 2 AKB48 8 CD 2008 CD AKB48 44 1 44 CD AKB48 CD 1 CD AKB48 AKB48 AKB48, 2011,, 2011 CD CD CD CD CD CD CD CD CD CD AKB48 AKB48 CD 1 CD 1000 100 1 CD 10,000,100 CD 2 1 5,000,100 100 CD 1 110 CD AKB48 CD
59 10 CD AKB48 CD 1 AKB48 13th 2009 6 23 7 7 CD1 1 2012 6 6 4 AKB48 27th 138 4122 1 5500 CD 4-4-3 AKB48 AKB48 AKB48, 2013, 2007 2005 12 8 20 1 AKB48 4 2006 4 1 A K 2 12 3 B 1 AKB48 3 2008 SKE48 SKE48 2010 NMB48 NMB48 2011 HKT HKT48 3 AKB48 AKB48 - AKB AKB48 2011 JKT48 2012 SNH48 SKE48 NMB48 KYORAKU 10 AKB48
60 22 SNH48 AKB48 SNH48 2004 5 AKB48 5-1 5 1 2 3 4 5 1 AKB48 CD AKB48 2 AKB48 AKB48 5
61 AKB48 - AKB 6 11 15 5 15 3 15 3 3 CD 10 10 CD 10 100 10 10 1 CD 100 AKB48 CD AKB48 CD 3 1 4 15 AKB48 5 2 AKB48 12 11 3 12 AKB48
62 22 13 AKB48 Aaker, D. A. 1991. Managing Brand Equity. Free Press. 1994 AKB48 2011. AKB48 ASAYAN 1999. 5 3 1 1993. 70 2001. J 1990. 2001. 2008. 12 2003. 3 2004. 2007. 2000. 93 pp. 45-64. 2011. AKB48 5 2008. 2006. 2011. 2011. AKB48 2011. AKB48 2013. AKB48 2007.! 2007. AKB48 AKB48 13 AKB48
63 2003. pp. 11-56. The business models of Morning musume and AKB48 Masami MINOWA ABSTRACT This paper discusses Morning musume and AKB48 as business systems. By doing so, this paper analyses the reason why the two groups have had such great economic success. The conclusion is that Morning musume defined itself as a brand to survive long period of time, and AKB48 has established the quick hypothesis testing system to meet the needs of their customers.