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March 4 Content Analysis of Films (3) Similarity of foreign film preferences between film critics and film journal readers ABSTRACT This study clarifies communalities and similarities in foreign film preferences between film critics and readers of the film journal Kinema Junpo using ranking data from the film journal from 9 to. Films that commonly received rankings lower than or by film critics and readers alike were defined as films with high agreement. The results indicated that the average agreement ratio was 69% Key Words: film preference, film critics, film journal readers