Title 女子大学生が意図する服装による印象管理効果 Author(s) 大石, さおり Citation 日本感性工学会論文誌 9(3) (2010-00) pp.503-51 Issue Date 2010 URL http://hdl.handle.net/10457/1420 Rights http://dspace.bunka.ac.jp/dspace
Vol.9 No.3 pp.503-510 2010 Effect of Impression Management toward Clothing by Female University Students Saori OISHI Bunka Women s University, 3-22-1 Yoyogi, Shibuya-ku, Tokyo 151-8523, Japan Abstract : This study examined the trends in clothing that female university students followed and the kind of impression they intended to give their interviewers on being asked to take an interview dressed in attire that reflected their virtues. The following three hypotheses were examined: First, there is significant difference between student s impression management in everyday life and the impression that they wish to leave interviewers with. The students impression management centered around their desire to prove their competence for the job. Second, the attire selected by students for job interviews differs from what they usually wear. They tend to choose a more elaborate dressing style for a job interview. Finally, students manage their impression by carefully selecting their attire for a job interview. The results showed that all the three hypotheses were valid. Further, the results revealed that students associated the clothes they chose for job interviews with a certain impression that they wished to make and that they managed their impression by independently choosing their outfits for job interviews. Keywords : Impression management, Job interview, Female university student 1. 1 2 1970 3 4 1 impression management 1 5 1 Received 2009.10.05 Accepted 2009.12.17 503
Vol.9 No.3 1 6 2 2 3 1 2 2. 2.1 2006 12 3 4 67 54 2.2 16 5 7 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 5 8 7 3 16 A B C D E F G 1 7 2006 8 2007 1 J.J. Ginza VOGUE NIPPON NYLON Sweet non-no Zipper FRUiTS S-cawaii 10 2006 IMAGE 1 236 9 S-cawaii non-no Zipper J.J. Ginza VOGUE NIPPON 504
FRUiTS 20 34 IMAGE 2 3 7 14 6 cm 1 A4 1 7 7 1 7 B D E F G 5 9 A C A 9 B 9 C 10 D 9 E 9 F OL 9 G 9 7 1 7 3. 1 1 5 8 t 16 1 2 3 4 5 6 7 505
Vol.9 No.3 1 t 53 5.10 p<0.01 t 53 4.66 p<0.01 t 53 7.85 p<0.01 t 53 6.69 p<0.01 t 53 3 18 p<0.01 t 53 3.15 p<0.01 t 52 3.54 p<0.01 t 53 3.93 p<0.01 t 53 7.97 p<0.01 t 52 6.97 p<0.01 t 53 6.86 p<0.01 t 53 6.66 p<0.01 t 53 5.21 p<0 01 t 53 4.80 p<0.01 t 53 6.75 p<0.01 5 t 53 2.41 p<0.05 ユニークな洗練された社交的な明るい女っぽい素直な勇敢なセクシーな無気力な積極的な現実的な自信のある責任感のある慎重な恥ずかしがりののんびりした いどえちならいとも 1 2 3 4 5 普段の自分の印象面接で与えたい印象 ありふれた 純朴な 非社交的な 暗い 男っぽい 強情な 控え目な セクシーでない 意欲的な 消極的な 夢のある 自信のない 責任感のない 軽率な 物怖じしない てきぱきした 8 11 8 8 10 8 2 9 10 9 50 A 0 B 6 C 2 D 3 E 10 F 9 G 20 G 40 A 0 E F G 506
スタイルカジ アル系セレクト系テ ブ系カジ アル系スタイルカジ アル系セレクト系テ ブ系カジ アル系 10 50 A 0 B 3 C 17 D 2 E 5 F 5 G 18 G 36 C 34 A 2 3 2 3 0 A 2 1 2 5 118.81 p<0.01 1 5 5 2 12 C 4 34 C C 4 13 14 7 11 11 B 6 3 C C 2 D 2 ( 人 ) 25 20 15 10 5 0 0% 0 A B C D E F G クリエイ12% 6 ボ イズ 6% 4% 2 3 ス ツギ ル系20% 18% 10 9 ガ ルズ フ ミニン系コンサバ 40% 20 インポ トB group C group D group E group F group G group 3 17 2 5 5 18 6 2 3 10 9 20 3 B group C group D group E group F group G group 6 2 3 10 9 20 12% 4% 6% 20% 18% 40% 9 ( 人 ) 25 20 15 10 5 0 0% 0 A B C D E F G クリエイ6% 3 ボ イズ 34% 17 ス ツ4% 2 ギ ル系10% 10% 5 5 ガ ルズ フ ミニン系コンサバ 36% 18 インポ ト 10 11 507
Vol.9 No.3 3 1 G E 10 1 C 4 G F 9 6 C G 20 5 C 2 F F G B D E C 3 2 1 16 22 28 t 1 3 t 32.37 1.92 0.05 p 0.10 t 48 1.79 0.05 p 0.10 t 45.96 1.80 0.05 p 0.10 t 12 2 C C C C t 16 2 t 13 C ユニークな慎重な積極的な いどえちならいとも 1 2 3 4 5 服装変化あり群服装変化なし群 ありふれた軽率な消極的な 12 508
2 5 t 21.97 2.30 p<0.05 t 47.52 2.05 p<0.05 2 t 4 1 2 ユニークな素直な いどえちならいとも 1 2 3 4 5 Cスーツスタイル選択学生その他を選択学生 ありふれた強情な 13 C 3 3 C 1 1 Damhorst, M. L., Miller, K. A., & Michelman, S. O. (Eds.): The meaning of dress, New York: Fairchild, pp.225-233, 2005. 509
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