第６章 まとめと提言
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2 Market Segments and Revenue Models for Digital Goods Motohiro Hattori and Jiro Kokuryo Keio University Graduate School of Business Administration Abstract A systematic model for categorizing revenue models for digital goods was developed by identifying as variables (1) forms of incorporating intellectual property rights, and (2) the extent of employing market mechanism. Case studies and survey data showed the effectiveness of the categorization. Distinct market segments exist for digital goods some favoring tradition pay per copy models, and others favoring pay after use (shareware like) revenue models. ii
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4 Napster Shapiro and Varian 1998 CD CD 1
5 2 Dyson 1997 Shapiro and Varian
6 * 2.2 Shapiro and Varian Shapiro and Varian Versioning-Free Version 2000 Shapiro and Varian Versioning Delay: Convenience: Comprehensiveness: Manipulation: Community: Annoyance: Speed: Data Processing: PAWWS Financial Network AOL New York Times Borland Silicon Investor Silicon Investor Wolfram Research H&R Block 3
7 User Interface: Image Resolution: Support: Adobe PhotoDisk Netscape Versioning-Free Version Building awareness: Gaining Follow-on Sales: Creating a Network: Attracting Eyeballs: Gaining Competitive Advantage: Computer game McAfee Associates Adobe Playboy Microsoft 2.3 Dyson 1996 Dyson 1996 Dyson 4
8 Shapiro and Varian Dyson Versioning
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10 2.5 Dyson Shapiro and Varian
11 SMENapster
12 SME SME SME DVD SME SME CD bitmusic CD Michel Jackson CD CD MORRICH MORRICH 9
13 MORRICH SME SME MORRICH SME Sony Music Online JapanMORRICH MORRICH CD 4.2 Napster P2P Napster Inc., Napster Napster PC MP3 PC Napster Napster 4000 Napster Napster Napster 10
14 Napster Bertelsmann Warner Music Group EMI Record Music RealNetworks Music Net BMG Bertelsmann NapsterP2P P2P Napster T Napster 4.3 Fairtunes.com Fairtunes.com John Cormie Matt Goyer 2000 Fairtunes Napster Napster Fairtunes 11
15 Fairtunes.com Fairtunes Fairtunes Fairtunes.com T Fairtunes Fairtunes.com FairtunesAni DiFranco Sarah McLachlan Phish David Bowie Fiona Apple Tom Petty The Noisies Amazon.com Amazon.com Eagles Nirvana U2 Paul Simon Pearl Jam BeastieBoys Coldplay CD Amazon.com 70 Amazon.com 30 Amazon.com Amazon.com Greg Hart Amazon.com 12
16 4.4 Napster Napster 7 Fairtunes Amazon Artists SME 8 2 P2P Pressplay MusicNet MORRICH CD Bitmusic Napster NapsterMusicNet 13
17 Alanis Morissette Tim Quirk FairtunesAmazon.com Kaiser
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19 4 5.1 同調因子 保守因子 関係因子 同調派社会派主流派 自立派 探索因子 2 16
20 同調派社会派主流派自立派 ( 有償 ) 流行している曲や人気歌手が出ている雑誌や番組サービス ( 有償 ) ネットでドラマ挿入曲 CM タイアップ曲などが検索できるサービス ( 無償 ) アーティスト関連商品を買うと 楽曲が無料でダウンロードできるサービス ( 無償 ) ナップスターやグヌーテラなどのような ネット上で無料で自由に楽曲を交換できたりダウンロードできる場から楽曲を入手できるサービス ( 再配分 ) 地方公共団体や NHK のような公共機関が提供する音楽放送やコンサート ( 再配分 ) 税金によって成り立つ音楽関連の行政サービス ( レクチャーコンサート 文化財保護 シンポジウムなど ) ( 互酬 ) 気に入ったアーティストに寄附ができるサービス ( 互酬 ) ネットで新人アーティストや無名のアーティストに寄付やなげ銭ができるサービス 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 17
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27 (2001) 2000 Napster Chuck D. LimpBizkit Ben Folds Five FaceToFace Radiohead Cypress Hill Alanis Morissette 24
28 25
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3 WOWOW The TV industry strategy with the use of the Internet community And Keitai WOWOW Initiative in the digital era ( ) Kazutaka S
Kochi University of Technology Aca Title ネットコミュニティを用いた 新たなテレビ局ビジネスモデルの構築とケータイ WOWOW 創業によるその実践 Author(s) 志村, 一隆 Citation 高知工科大学, 博士論文. Date of 2005-03 issue URL http://hdl.handle.net/10173/197 Rights Text
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An Empirical Analysis of the Relationships among Distribution Channels in the Japanese Music Market ABSTRACT This study constructed a simultaneous equation model of CD sales and rentals, using the data
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