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1 KDDIR&A KDDI Jon MetzlerPresident, Blue Field Strategies CATV ATSC2.0 Android OSiPhone YouTube FCC NBP120MHz Nielsen Research Qualcomm MediaFLO MobiTV YouTube ATSC FCC Sling Dish Google TiVo Cisco Motorola IPTV DTV Android PAGE 1 of 23
2 Title The State of TV in America - Part 2 of 2 Author Jon MetzlerPresident, Blue Field Strategies Abstract In this second of two reports on the State of TV in America we focus on the uptake in so-called multi-device viewing, i.e., viewing of content across fixed, portable and mobile screens; the growth in wireless devices optimized for mobile video viewing, such as those based on ios and the Android OS; and new innovations in broadcast TV technology, such as full-channel ATSC Mobile DTV, ATSC 2.0, and non-real time 3D content delivery. This report also touches on the Federal Communications Commission's call for the reallocation of 120 MHz of broadcast TV spectrum to wireless broadband services, and the technical challenges involved in migrating broadcasters to VHF spectrum. Multi-device; Android; iphone; ATSC; mobile TV; mobile broadcast; SFN; Nielsen Keyword Research; wireless broadband; wireless spectrum; broadcast TV; mobile video; non-real time viewing; Sling; Network DVR FCC 20103National Broadband Plan NBP NBP 95%290004Mbps PAGE 2 of 23
3 1 : NBP 3G % 25%2 NBP % %1 3G 77%3 3G3 American RoamerFCC3G 60% 3G PAGE 3 of 23
4 2 : CTIA 33G : NBP PAGE 4 of 23
5 Nielsen ResearchThree Screen Report 3PC 20106Three Screen Report DVR 2000TV1/3 4 4 : Nielsen Research, Three Screen Report, Q three-screen-report/ PAGE 5 of 23
6 DVR DVRCATV PC 5 : Nielsen Research, Three Screen Report, Q Nielsen2 1 2 Nielsen31 FacebookFarmville Facebook ISPAOLProdigyISP a-and-games-dominate-activity/?utm_source=feedburner&utm_medium=feed&utm_cam paign=feed%3a+nielsenwire+%28nielsen+wire%29 PAGE 6 of 23
7 Sling Sling Media 1 STBCATV PCslungSling SlingGoogleSkype Sling Sling MediaiPhoneSling Media2008 3G iphoneiphoneskype iphoneat&tsling Media Wi-Fi 2 iphone OSSlingWindows MobileAndroidBlackberrySymbianPalm OS 29.99OS Echostar 2 Considerations Around Wireless Net Neutrality: The Few Versus The Many Nielsen Research Roger Entner 3.6MbpsUMTS3G PC Slingbox 384 kb/ 10Mb/ 9 3.6M/ 384k / SlingBoxTV 9 PAGE 7 of 23
8 CablevisionDVR Sling DVR DVRRS-DVRDVR CATVCablevision20063 DVR DVR DVRSTB STB DVR 6 6CATV RS-DVR Harte, Introduction to Cable Television CATV Harte, Introduction to Cable Television CATV: Analog and Digital Cable Television and Modems, 2 nd Edition RS-DVR PAGE 8 of 23
9 FoxUniversal StudiosParamountDisney ABCCBSNBC20065Cablevision 1 DVR VOD Cablevision 20088DVR DVR Cablevision DVRCablevisionDVR DVRVHSCablevision STB Cablevision CablevisionDVRCisco Systems STB Scientific AtlantaCisco Arroyo VideoCisco CablevisionDVRComcastTime Warner CableTWC SonyUniversal StudiosBetamax 2 1 ABC Disney NBC Universal Studio NBC/Universal D0tMXxUeXBlPTM=&t=1 40CATV 2 Betamax PAGE 9 of 23
10 ComcastTime Warner CableDVR TWCCablevision DVRMystroTV DVRSling DVR DVR CATV AT&TDish Networks DVR CATVDVR IPTV Hulu Hulu News Corporation DisneyNBC Universal Providence Equity PartnerHulu225 FOXNBC UniversalABCBiographyMGMMTV NetworksNational GeographicParamountPBSSony Pictures TelevisionWarner Brothers ViacomMTVComedy Central Hulu YouTube YouTube YouTube PAGE 10 of 23
11 Hulu IPO Hulu 50%comScore 20107Hulu Hulu comScore2 8450Hulu YouTube8 7Hulu TV : Hulu PAGE 11 of 23
12 8 : comscore comscorehulu 9 9 : comscore July_2010_U.S._Online_Video_Rankings PAGE 12 of 23
13 20106 Hulu9.99Hulu Plus Consumer Electronics AssociationCEA DVR5040STB STBCiscoScientific AtlantaMotorolaGeneral Instruments DVR DVR CATV3 4Netflix APTiVo DVRNetflix search and discoverability VeveoCATV CATVVODDVR GoogleDVRTiVo Dish Network Google YouTube Leanback HDTVYouTube Google TV CATV STB OSGoogleTiVoDish Hulu PlusiPhoneiPad Hulu PAGE 13 of 23
14 1999MobiTV SprintAT&T700 T-MobileVerizon WirelessRogers Wireless Bell CanadaMobiTVCNNFox MTVCATV YouTube 2008 iphoneipod Touch YouTubeAndroidYouTube 2 Wi-Fi 3G HTCMyTouch 3GHTC MagicT-Mobile USA Wi-FiAPYouTubeT-Mobile 3G SlingMobiTV postage stamp 2.5G 3G 3G Canalys %500Android 2000Android HTC EvoDesireSamsung Galaxy superphonequalcommsnapdragon CPUSamsungHummingbird CPU1GHziPhoneAndroid PAGE 14 of 23
15 OS Validas Verizon Wireless Blackberry1428MB ValidasAT&TiPhone338MBVerizon iphone500mb VerizonMotorola Droid, Droid 2HTC IncredibleAndroid 2 QualcommMediaFLOVerizon WirelessAT&TCh 55 ATSC DTVATSC Mobile DTV SDTV ATSC Mobile DTV SDTV19.4Mbps4.7Mbps SDTV700 MHz 700 MHzATSC Mobile DTV MediaFLO 700 MHz6MHz EchoStar700 MHz 1996ATSC DTVATSC Mobile DTV uming-about-50-per-cent-more-data-on-their-wireless-plans--than-they-did-just-last-year. html PAGE 15 of 23
16 ATSC6MHz19.4Mbps FCCSDTV 4.7Mbps 1800DTV4050ATSC ATSC Mobile DTVFoxNBC SinclairION Media Pearl Mobile DTV Company LLC NBCFoxBeloCoxGannett BroadcastingScripps Hearst TelevisionION TelevisionMedia General Inc.Meredith Corp.Post Newsweek StationsRaycom Media ATSC Mobile + FCC ATSC MobileLG ElectronicsSamsung Electronics Dell 10 ATSC Mobile DTV %20White%20Paper%20Final% %20Revised.pdf PAGE 16 of 23
17 10LGE ATSC DTV, National Association of Broadcasters MHzSDTV ATSC Mobile DTV 20104NAB Scalable Full Channel ModeATSC Mobile DTV 11 LGE / Harris / Zenith Scalable Full Channel Mobile DTV NAB 2010 PAGE 17 of 23
18 2007DTVAdvanced Television Systems Committee ATSC DTVATSC 2.0 DVR 20104National Association of Broadcasters NAB ATSC DTVLGE 2D3D 12ATSC STBUSB 12ATSC 2.0 2D/3D VOD, National Association of Broadcasters, PAGE 18 of 23
19 13: ATSC 2.0 2D/3D, National Association of Broadcasters, FCC20103NBPUHF5 120MHz 40% 108MHz MHz TVVHF VHF UHF MHz120MHz UHFVHF PAGE 19 of 23
20 14 ( 20106FCCNBP Omnibus Broadband Initiative Technical Paper No.3OBI Channel SharingChannel Repacking OBIFCC : OBI 21 2 exchangemarketplace 26MHz DTV 6MHz1HD 19.4 Mbps12 Mbps PAGE 20 of 23
21 6MHz6MHz OBIFCC22:1 60MHz FCC642 MHz CTIACEAFCC 1one big pole distributed transmission topologysingle frequency network, SFN OBI FCC Broadcast Engineering Forum VHF SFN SFNATSC SFN VHFVHF VHF 2009DTVDTVCh 6Ch 7 VHF MHz MHz ) UHF NBP5 CEA18000DTV DTV10% SFNA/110 DVBISDB OFDMSFN PAGE 21 of 23
22 FCCDTV 2009DTV50DTV : NielsenThree Screen Reports CATV MediaFLO FCCNBP 5120MHzUHF DTV AT&T PAGE 22 of 23
23 905TBSCBS 98UC-Berkeley PAI Rosum E911FCC DCBlue Field Strategies 20088KDDI DTV UI PAGE 23 of 23
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