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1 2005 第5号 通巻15号 ISSN 長岡大学地域研究センター年報 特集 Ⅰ 地域イノベーションシステムの構築をめざして Ⅱ ビジネス成功の鍵を握るマーケティング力を語る
2 CONTENTS TAMA CEO
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4 2 21 TAMA
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21 長岡大学地域研究センター 2004年度シンポジウム ビジネス成功の鍵を握るマーケティング力を語る 経営のため 従業員のため 社会のためのマーケティングマインドの活用法 ２００４年３月１１日 会場 アトリウム長岡 主催 長岡大学地域研究センター 後援 新潟県 長岡市 長岡商工会議所 NICOテクノプラザ 次 総合司会 催者ごあいさつ 基調講演Ⅰ 第 本学助教授 地域研究センター運営委員長 本学学長 地域研究センター所長 鯉江康正 原 陽一郎 長谷川 和 会社力とマーケティング 力強く利益を出し続けるために マーケティングの重要性と活用 講師 Ⅱ ニコン エシロール代表取締役社長兼 CEO 廣氏 商品力とマーケティング 消費者動向の把握 売れる商品づくりのために マーケティングリサーチの重要性と活用 講師 パネルディスカッション パネリスト コーディネーター ハウス食品 マーケティング本部業務推進部開発企画課主席 岡 本 慶一郎氏 マーケティングマインドの育成と活用事例 ニコン エシロール代表取締役社長兼 CEO 長谷川 和 ハウス食品 マーケティング本部業務推進部開発企画課主席 岡 本 慶一郎氏 MCA 代表取締役 小 松 俊 樹氏 長岡大学産業経営学部教授 宝 寄 浩 一 19 廣氏 特 集 Ⅱ
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52 1979 2,645 7,576 37,737 60,475 60,927 20, ,670 8,127 45,836 69,963 71,261 22, ,729 8,746 47,714 74,021 74,409 23, ,709 9,164 48,218 76,526 76,715 24, ,740 9,588 48,995 78,591 78,518 25, ,788 10,085 53,22 485,35 385,618 28, ,839 10,760 56,146 90,538 90,734 30, ,836 11,088 52,996 87,515 87,269 29, ,805 11,168 51,631 87,646 87,159 30, ,842 11,690 56,814 95,834 96,398 34, ,885 12,404 62, , ,522 37, ,929 13,206 68, , ,631 39, ,989 14,023 72, , ,754 42, ,965 14,274 69, , ,580 40, ,895 14,106 64, , ,951 38, ,764 13,725 60, , ,181 36, ,760 13,976 60, , ,007 38, ,722 14,112 62, , ,610 40, ,685 14,288 66, , ,338 40, ,620 13,915 61, , ,751 37, ,517 13,357 58, , ,823 35, ,484 13,249 62, , ,602 36, ,447 12,960 60, , ,097 35, ,3581 2,2085 7,289 98,417 98,008 34, ,325 11,884 59, , ,288 34, ,460 3,533 18,219 29,009 29,246 9, ,487 3,837 22,917 34,578 35,081 10, ,542 4,232 24,165 36,842 37,060 11, ,553 4,493 24,601 38,326 38,436 11, ,588 4,738 25,551 40,101 40,201 12, ,658 5,120 28,527 44,782 45,191 14, ,710 5,530 30,116 48,105 48,253 15, ,710 5,740 28,339 46,762 46,541 15, ,705 5,811 28,051 47,192 47,155 16, ,736 6,189 30,567 51,564 51,838 18, ,762 6,593 33,601 56,174 56,497 19, ,803 7,135 36,896 60,818 61,213 20, ,847 7,705 39,316 65,200 65,719 22, ,831 7,841 37,399 63,033 62,933 21, ,785 7,802 35,054 60,052 59,799 20, ,745 7,789 34,125 59,485 59,401 21, ,715 7,881 35,677 61,721 62,021 22, ,703 8,032 36,627 63,394 63,469 22, ,698 8,190 38,518 66,216 66,371 23, ,662 8,030 35,911 62,646 62,542 22, ,619 7,780 34,490 61,017 60,585 21, ,597 7,725 36,423 63,416 63,553 22, ,560 7,642 35,121 60,741 60,504 20, ,490 7,260 33,628 59,176 58,955 20, ,483 7,009 34,890 60,047 60,004 20,
53 1979 1,256 4,042 18,646 30,674 30,909 10, ,248 4,303 22,606 35,776 36,231 12, ,262 4,604 23,898 37,888 38,119 12, ,239 4,759 23,911 38,359 38,548 12, ,229 4,888 23,570 38,666 38,583 12, ,227 5,107 25,652 41,224 41,495 13, ,222 5,275 25,968 42,328 42,489 14, ,212 5,365 23,373 39,682 39,465 13, ,178 5,273 22,269 39,207 39,142 14, ,171 5,440 23,633 41,422 41,638 15, ,178 5,788 25,956 45,577 45,853 17, ,187 6,049 28,167 49,194 49,497 18, ,200 6,385 29,279 50,723 51,045 18, ,177 6,330 27,529 48,152 48,006 17, ,124 6,156 25,527 45,138 45,014 16, ,080 6,060 23,884 43,143 42,890 16, ,046 5,944 24,543 44,025 44,091 16, ,015 5,958 25,282 44,642 44,715 16, ,935 26,238 45,740 45,789 16, ,840 24,369 42,518 42,618 15, ,450 22,459 39,909 39,576 14, ,194 22,815 40,063 39,929 14, ,000 21,484 37,312 37,301 13, ,329 18,179 31,208 31,014 10, ,882 18,571 31,926 31,863 10, ,277 2,983 18,847 28,426 28,692 8, ,282 3,182 24,823 34,676 35,459 9, ,313 3,444 25,305 36,236 36,352 9, ,308 3,620 25,278 36,604 36,716 9, ,327 3,751 24,794 36,662 36,615 10, ,370 3,939 25,882 38,848 38,930 11, ,394 4,171 26,429 40,236 40,305 11, ,389 4,304 22,404 36,383 35,998 11, ,389 4,342 20,875 35,454 35,321 12, ,425 4,583 22,400 38,380 38,535 13, ,459 4,842 24,410 41,968 42,202 14, ,504 5,207 26,849 45,235 45,508 15, ,557 5,594 28,286 47,770 48,123 16, ,559 5,791 27,242 47,378 47,533 16, ,527 5,851 25,796 45,826 45,746 16, ,495 5,906 24,937 45,311 45,296 16, ,466 5,925 25,858 46,884 46,943 16, ,441 5,940 26,993 48,184 48,253 16, ,426 5,994 29,009 50,435 50,752 17, ,387 5,877 26,980 47,736 47,832 16, ,337 5,683 25,779 46,425 46,2091 5, ,314 5,589 27,441 48,754 48,723 16, ,255 5,399 26,467 46,495 46,211 14, ,189 4,985 25,404 44,432 44,265 14, ,175 4,837 26,443 45,664 45,687 14,
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