The current state of Japanese Tourism considered from Travel & Tourism Competitiveness MITSUKI Takehiro Tourism is expected to be the growth industry in the 21 st century. The Japanese government thinks of tourism as a very important industry. As a result the Visit Japan Campaign was developed mainly by Ministry of land, infrastructure and transport Japan. The goal of the Visit Japan Campaign is to attrack 40 million overseas tourists per year by the 2020 Olympic Year. In this paper, the present condition of international tourism in Japan, based on WEF The Travel & Tourism Competitiveness Report is analyzed. It is shown that it is very important to do strategic destination marketing, in order to increase oversea travelers. 1 2120031 4 2000
34 2016.09 WEF ; World Economic Forum2008 32008The Travel & Tourism Competitiveness Report ; TTC 1 2007124 the Travel and Tourism Competitiveness Index ; TTCI 2009201120132015 20152015 2 2.1 UNWTO ; United Nations World Tourism OrganizationUNWTO 20202020 2020 4.1156,100 2 2 UNWTO 202045.92014 5218.120141625.41995 14.4201423
2511.1 3 199514.4201423 2.2 21 2003131 1600 5002010 4 2000 212002 80020101,000 200320035 2008101 2008 20074 5 5 6 122 1,000 2008101 7 2009 20132 201420142020
34 2016.09 2000 201520152000 200011 120163 2025 30.53,6353165 124 124 102683 8 3 WEF 2015 141 4 Subindex14Pillar 90Subpillar 9 The Hard Data Executive Opinion Survey
10 INDEX 11 14 Sub-indexEnabling Environment T&T policy and enabling conditionsinfrastructure Natural and Cultural Resources 12 14 13 Enabling Environment Business EnvironmentSafety and security Health and hygienehuman resources and labour market ICT Readiness5 T&T policy and enabling conditions Prioritization of Travel & TourismInternational OpennessPrice CompetitivenessEnvironmental sustainability4infrastructure Air transport infrastructure Ground and port infrastructuretourist service infrastructure3 Natural and Cultural Resources Natural resourcescultural resources2 14 90Sub-pillar 15 1476 1476
34 2016.09 1 WEF 2015 World Economic Forum, The Travel & Tourism Competitiveness Report 2015, WEF 2015, p. Xii. 23 200720082009201120132015 International Institute for Management DevelopmentIMD IMF GDPUNWTO WEF UNWTO 20071220152
2 UNWTOWEFIMDIMFGDP World Tourism Organization, UNWTO Tourism Highlights, UNWTO, World Economic Forum, The Travel & Tourism Competitiveness Report, WEF, International Institute for Management Development, IMD World Competitiveness Ranking, IMD, International Monetary Fund, World Economic Outlook Database, IMF, 200725200823 2009252011222013142015 109414 90
34 2016.09 UNWTO IMD 201527 GDP 3 UNWTOWEFIMDIMFGDP World Tourism Organization, UNWTO Tourism Highlights, UNWTO, World Economic Forum, The Travel & Tourism Competitiveness Report, WEF, International Institute for Management Development, IMD World Competitiveness Ranking, IMD, International Monetary Fund, World Economic Outlook Database, IMF,
WEF UNWTO WEF 45WEF 2015 75 2015
34 2016.09 4 WEF200720082009 World Economic Forum, The Travel & Tourism Competitiveness Report 2007, 2008, 2009, WEF, 2007842008742009232011 19201320201522
5 WEF201120132015 World Economic Forum, The Travel & Tourism Competitiveness Report 2011, 2013, 2015, WEF, 4 67WEF 1200792008 620092011201352015 7
34 2016.09 6 WEF 200720082009 World Economic Forum, The Travel & Tourism Competitiveness Report 2007, 2008, 2009, WEF, HIV
7 WEF 201120132015 World Economic Forum, The Travel & Tourism Competitiveness Report 2011, 2013, 2015, WEF, 5 89WEF
34 2016.09 2,0004,000 8 WEF 200720082009 WEF WEF WEF 124 130 133 82 90 99 77 80 90 97 79 98 102 107 80 123 126 110 104 112 66 111 114 ATM 46 87 83 66 86 89 88 77 79 61 108 112 76 69 92 70 74 74 106 75 110 103 84 115 82 103 130 62 118 106 98 130 125 65 69 64 71 89 World Economic Forum, The Travel & Tourism Competitiveness Report 2007, 2008, 2009, WEF,
VISA ATM 9 WEF 201120132015 WEF WEF WEF 139 140 141 97 88 100 91 96 115 86 93 80 94 96 130 115 115 112 132 130 87 95 86 111 98 77 82 80 82 122 106 72 126 74 113 96 102 134 93 135 97 131 121 109 106 114 130 129 134 118 81 120 137 73 120 125 World Economic Forum, The Travel & Tourism Competitiveness Report 2011, 2013, 2015, WEF, 85
34 2016.09 2007201510020073 201510 6WEF UNWTO 20151,34122 WEF 9 UNWTO 1020 12 10 WEF2015 UNWTO20157 WEF UNWTO 141 20 1 2 1 1 1 1 16 111 75 27 129 81 73 World Economic Forum, The Travel & Tourism Competitiveness Report 2015, WEF, 2015
11 1 PR 141111 3332533 141129 432221 100 VISA ATM 14173 736 7 WEF 200720082009 201120132015
34 2016.09 2015 9UNWTO 20141,34120151,9732,000 201 21 11 6 PR 141111 141129 100 VISA ATM 14173 2015
16 DMO 17 PR 1 2 3 4 5 6 7 8 9 J. Blanke, T. Chiesa, The Travel & Tourism Competitiveness Report 2008, World Economic Forum, 2008. UNWTO, Tourism 2020 vision, UNWTO, 2001. http://www.unwto.org/facts/eng/vision.htm http://www.ioc.u-tokyo.ac.jp/~worldjpn/ http://www.mlit.go.jp/kankocho/kankorikkoku/kihonkeikaku.html 5332009.2, 7 2014 World Economic Forum, The Travel & Tourism Competitiveness Report 2015, World Economic Forum, 2015, p. Xii.
34 2016.09 10 Ibid.,pp.483-492. 11 21WEF IATAICAOUNWTOWTTCUNESCO 12 World Economic Forum, The Travel & Tourism Competitiveness Report 2015, World Economic Forum, 2015, p. Xii. 13 Ibid.,p.4. 14 Ibid.,p.4. 15 Ibid.,pp. 32~33. 16 20152015 17 2003121~136 Alastair M.Morrison, Marketing and Managing Tourism Destinations,Routledge,2013. Brian Goodall & Gregory Ashworth, Maketing in The Tourism Industry, Routledge,2014. UNWTO,Tourism Highlights,2015Edition, 2015. UNWTO,Yearbook of Tourism Statistics, Data 2010-2014, 2016 Edition,2015. World Economic Forum, The Travel & Tourism Competitiveness Report, WEF, 2007, 2008, 2009, 2011, 2013, 2015. 2013 272015 NC 2011 2015
2016 2016 2003 2010