CORPORATE PROFILE 2011
It is only inspiration that reaches the depths of the human soul. In recent years, methods of expression and communication have changed greatly with the development of digital technology. However, there is essentially no change to the inspiration and enjoyment that countless people can enjoy together. While taking this live-ism as our starting point, we at the Amuse Group will follow our unwavering course in order to fulfill the important role of a content provider who continues to deliver dreams and inspiration to people. 2 Introduction 3
CM 30 3 2011 6!! Let s try again Perfume flumpool ONE OK ROCK WEAVER Aiming to Take Entertainment Global Reconfirming the Mission of the Amuse Group and Taking Action Representative Director and Chairman Yokichi Osato First of all, I am honored to once again participate in management planning for the Amuse Group as Representative Director and Chairman. I look forward to working with all of you once again. For several years now, there has been dramatic change in the environment surrounding the entertainment sector, and not only in the music industry; we have also seen the emergence of social media, the momentum in Korea, and the rest of Asia, as well as changes in people s tastes and preferences... Amid these changes and during the past three years of being at a remove from management, I have looked dispassionately at the organization that I myself have led for 30 years. While I hold feelings of deep respect for the efforts of the present management team at the helm of Amuse, I have begun to think that there must be other areas where our reforms and responses should be bolder while still carrying on the good aspects of the Amuse tradition, that which makes us Amuse. Naturally, the Amuse Group is nurturing wonderful young artists and the business is doing well. However, we recognize that we must deliver new quality entertainment for the enjoyment of everyone and in a form that better lends itself to the times; rather than just pushing ahead by carrying on the business in the same mold as now. To do this, I believe we must first aim to make the entertainment that we create popular in Asia and the world over, and we must do so at great speed. For this, we have no choice but to pull together as a company and redouble our efforts to leverage the expertise, know-how, and personal connections cultivated in the past in Asia and in the entertainment industry. In June 2011, we are establishing LIVE VIEWING JAPAN Inc., a new company with myself at the helm to enter the new business of live viewing. The business will use digital and network infrastructure technologies to broadcast content other than movies, not only in Japan, but also at movie theaters and live venues overseas. We hope that this new endeavor will become a milestone not only for the Amuse Group, but also for the entertainment industry in Japan. We look forward to your continued support. Representative Director and President Tatsuro Hatanaka I would like to start by expressing our sincere condolences to the victims of the Great East Japan Earthquake and their families. The thoughts of the Amuse artists and all employees of the Amuse Group are with those affected by the disaster. We look forward to the earliest possible recovery of the stricken areas. As one of the support activities of the Amuse Group following the earthquake, we have released the special charity song Let s try again featuring Keisuke Kuwata and the Team Amuse!! band. It is our sincere hope that this song will in some small way connect with the disaster recovery and support a return to good cheer and vitality in Japan. Despite these unforeseen circumstances, I am pleased to say that business at the Amuse Group is performing well. In addition to the consistent activities of veteran artists who have worked with us for many years, Perfume, flumpool, ONE OK ROCK, WEAVER, and others have had some wonderful concerts. We are also proud of our young performers, including Haruma Miura, Takeru Sato, Yuriko Yoshitaka, and Riisa Naka, whose promising development is clearly evident as they continue to appear on TV, in the movies and in commercials. In the video business, we have also handled productions featuring appearances by artists affiliated with Amuse, and we have received favorable reviews for effective productions that have leveraged the synergy of the Group. However, future economic trends are highly uncertain and in this business environment, we need to continue to seek to move into new businesses and new markets to stay even slightly ahead of the competition. Going forward, we will work out of our offices at Amuse Korea and the new Amuse Taiwan to push for expansion into Asia. We are rediscovering the mission of the Amuse Group, which is to deliver enjoyment and inspiration to all through entertainment, and we will focus on delivering quality entertainment to even more people. Thank you for your continued support. 4 Top Message 5
14 As an integrated entertainment corporation, the Amuse Group continues to create good-quality entertainment allowing everyone, including our artists and employees, to share enjoyment and inspiration. Through the synergy of Amuse and the 14 companies in the Amuse Group, we go beyond the framework of mere production, and aim to reinforce a corporate platform as an integrated entertainment group. Artist Management Business This business works with the artists to create content of all kinds and send dreams and inspiration out into the world. Our artist management business is at the forefront of entertainment. 2 Contents Business This business holds and manages the copyright for all of the music, images and other media that Amuse has produced to date. It carries out planning and production to promote secondary use and bring this media to you. AMUSE Inc. Production of concerts, stage performances of artists Planning and production of stage performances and events Television, radio and commercial appearances Management of fan clubs and sales of a variety of goods and products Production and distribution of record masters and management of copyright Management of master rights and copyright of old music Utilization of film and visual software Amuse Edutainment Inc. Planning, production, contracting and performance of music, film, theater and theatrical entertainment, including management of museum and cultural facilities Production of artist goods Market Research Distribution of Music Software A-Sketch A-Sketch INC. Music distribution and record production, song management, artist management, and others Ayers Inc. Music Software Planning GEISHIN CREATIVE TOKYO INC. Planning, design, marketing, and import of items including artist goods and bundled products TAISHITA Label Music Co., Ltd. Production, manufacturing, management, online distribution etc. of music software Overseas Subsidiary (China) Beijing Geishin Theatrical Art Production, Ltd. Discovering and training artists; overseas market research and development Amuse Korea Inc. Subsidiary (Korea) Amuse Korea Inc. Discovering and training artists; overseas market research and development Affiliate (China) GEISHIN CREATIVE SHANGHAI INC. Production management, design, inspection and import and export of products including artist goods and bundled products Subsidiary (Taiwan) AMUSE ENTERTAINMENT TAIWAN INC. Artist management, discover and train artists, overseas market research and development Kirei Inc. (U.S.A) Kirei Inc. Copyright Management DVD Media Visual Business This business handles image-based entertainment, such as producing and distributing visual software such as TV shows and movies, and producing and selling DVDs. Other Businesses CD DVD Production of programs for TV and other media Production and distribution of films Purchase, production and sales of film productions, music CDs/DVDs and other media Our Business AMUSE SOFT ENTERTAINMENT INC. Production, manufacturing, sales etc. of visual software Distribution of Visual Software Subsidiary J-Feel Inc. Corporate and individual training and consulting business Subsidiary Brussels Co., Ltd. Development of Belgian beer bars, importing and wholesale business Affi l i ate LIVE VIEWING JAPAN Inc. Plan, produce, distribute and publicize movies, television drama and other recorded events as well as live entertainment such as concerts, events or plays to movie theaters and playhouses. 6 Our Business 7
Artist Management Business Contents Business Media Visual Business Other Businesses 20-1 13 1994 4 1 DVD DVD AMUSE SOFT ENTERTAINMENT INC. Amuse Soft Entertainment is the backbone of the Amuse Group s film contents business, distributing films and producing and selling DVDs. It plans to strengthen its synergetic lineup, through the production of films and sale of DVDs featuring Amuse artists, as well as the planning of original works. 20-1 13 2007 1 15 TAISHITA Label Music Co., Ltd. This company was established as a joint business by Amuse and Victor Entertainment, to keep up with the changes in the music industry and customers needs. It is actively involved in the distribution of packages and songs, especially Southern All Stars, and licensing management and planning-related business. A-Sketch 18-4 3 2008 4 1 LISMOPC KDDI & A-Sketch INC. A record label and management company that produces and distributes attractive songs and music products effectively by leveraging the strong points of Amuse with its knowhow of artist management, including music production, discovering and training new artists, and KDDI, which is expanding its sophisticated music service for mobile phones and PCs focused on the online LISMO music service. 20-1 13 2007 11 6 Subsidiary J-Feel Inc. J.Feel, taking advantage of know-how for entertainment and management of Amuse group businesses, assists working people and companies to take the initiatives. J.Feel aspires for a society where every worker will feel... I love my work, I love my team, I love my company. Ayers Inc. 20-1 11 1995 9 29 Kirei Inc. Kirei Inc. (U.S.A.) G23A 1 lrving Place Zeken Dorf Tower, New York, NY 10003 USA 1986 11 20 http://www.amuse-s-e.co.jp/ http://www.taishita.net/ http://www.a-sketch.com/ http://www.j-feel.jp/ flumpool ONE OK ROCK The company aggressively markets products that utilize the Amuse Group synergy including the Korean drama Mary Is Out at Night, and Amuse artists such as flumpool and ONE OK ROCK. 20-1 18 1989 4 3 MUSICMAN sas-fan.net iphone/ Android In addition to online distribution of the tracks on the album MUSICMAN by Keisuke Kuwata, the company focuses on content that matches contemporary needs such as developing the official fan site of the Southern All Stars (sas-fan.net) for iphone/android. 2-34-3 2009 7 1 ONE OK ROCK flumpool WEAVER Cinemaglam NICO Touches the Walls Label affiliates: ONE OK ROCK, flumpool, WEAVER, Cinemaglam Management affiliates: NICO Touches the Walls, Daiju Takato, Mamiko Amemiya 20-1 13 2009 12 1 Even organizations have feelings! By measuring the degree of grumpiness in the workplace, we support everyone through the transformation into a cheerful workplace. 20-1 18 2011 6 2 Amuse Korea Inc. Amuse Korea Inc. (Korea) 512-10 401 2000 5 3 Beijing Geishin Theatrical Art Production, Ltd. (China) 1 64314 1996 7 31 20 7 Subsidiary Brussels Co., Ltd. Importing and selling Belgian beer and running Belgian beer bars for over 20 years, Brussels is the company that brought Belgian beer to Japan. Now it runs seven bars in Tokyo and other parts of Japan. It plans to open not only Belgian beer bars but a wide range of other bars and restaurants. http://www.brussels.co.jp/ 2011 2 14 25 25 We celebrated our 25th anniversary on February 14, 2011 by launching a beer to celebrate our 25th year. We will be expecting you at our stores. Amuse Edutainment Inc. Amuse Museum is built in the international tourist destination and historical and arts district of Asakusa. This is Amuse Edutainment s base for providing quality edutainment (education + entertainment), mainly for the active senior market. http://www.amusemuseum.com/ Keep an eye out for the female duo ca et la, who convey the charm of ballads, and TORAHIME ICHIZA who specialize in songs from the Showa era. GEISHIN CREATIVE TOKYO INC. The company orchestrates a shared space for Amuse and customers through exciting creative goods such as artist goods and bundled products. With a joint venture and a collaborating factory in Shanghai, China, the company controls the whole process from planning to production, achieving high cost competitiveness and strong quality management. http://www.geishin.cc/ As well as artist goods, the company undertakes a wide range of manufacturing including campaign goods for companies and bundled goods. ODS Online Digital Source ODS Affiliate LIVE VIEWING JAPAN Inc. Recently, a great deal of attention has focused on Online Digital Source (ODS), which use satellites or optical networks to relay sporting events and concerts as well as movies. By screening attractive entertainment content at digital movie theaters nationwide, we aim to expand the ODS business by creating enjoyment for other fans than those who regularly go to events. http://www.liveviewing.jp/ 5/28 29 L'Arc en Ciel 20th L'Anniversary Live6 On May 28 and 29, we made a simultaneous live broadcast of the L Arc-en-Ciel 20th L Anniversary Live held at the Ajinomoto Stadium to venues in Japan and to six cities abroad (Paris, London, New York, Hong Kong, Taiwan, Korea). GEISHIN CREATIVE SHANGHAI INC. (China) 60 5 2010 1 5 AMUSE ENTERTAINMENT TAIWAN INC. (Taiwan) 419 45 1 2011 5 13 8 AMUSE Group 9
1978-1999 Management 78 81 83 84 86 88 89 90 91 92 93 94 95 96 98 99 5 Amuse Inc. established in Daikanyama-cho, Shibuya-ku, Tokyo (paid-in capital 5 million yen). Amuse Cinema City Inc. established in Shibuya-ku, Tokyo. Amuse Video Inc., a video software production/sales company, is established in Setagaya-ku, Tokyo (company name changed to Amuse Pictures, Inc. in October 2000). Amuse Hong Kong Ltd. Amuse Hong Kong Ltd. established in Hong Kong 1995 7 CINE AMUSE EAST & WEST Affiliate Amuse CineQuanon Inc. (est. July 1985) opens movie theater CINE AMUSE EAST & WEST in Shibuya-ku, Tokyo. Ayers Inc. established as a joint venture with Bandai Co., Ltd. Amuse America Inc. Amuse America Inc. established in New York, USA. Kirei Inc. Kirei Inc. established in California, U.S.A. Amuse Sales, Inc. established as an affiliate of Amuse Pictures, Inc. Beijing Geishin Theatrical Art Production, Ltd. established in Beijing. Business 78 81 83 84 86 88 89 90 91 92 93 94 95 96 98 99 The film Morning Moon Wa Sozatsu Ni is produced. Theatrical group Super Eccentric Theater (leader Yuji Miyake), participates in Amuse. The film Aiko, 16 (starring Yasuko Tomita) is produced. Winner of Best New Actress award at the Japan Academy Awards and the Yokohama Film Festival. MAMA, I WANT TO SING 11 Off-Broadway musical MAMA, I WANT TO SING is invited, attracting an audience of 110,000. TV Miyake Yuji no Ikasu Bando Tengoku (Heisei Meibutsu TV), commonly called Ikaten, is produced, sparking the subsequent band boom. 350 The film Inamura Jane is a major hit, with 3.5 million recorded viewers. Southern All Stars perform their first overseas concert at Beijing Capital Gymnasium. Twin Peaks released on video by Amuse Video Inc. Act Against AIDS AAA Act Against AIDS (AAA) campaign planned. Mr.Children Act Against AIDS Special Single Act Against AIDS special single, Kiseki no Hoshi by Keisuke Kuwata and Mr. Children, is released. 60 31.3 60 In a first for China and Japan, the large-scale TV drama series Tokyo no Shanghai-jin is co-produced with Shanghai Denshidai and broadcast at 60 television stations in China, including Shanghai. Average ratings for the Shanghai area are 31.3%. Highest recorded rating in China as a whole is 60%. vol.1 Binzume no Jigoku: Bottled Neck by Chikyu Gorgeous theater company (Goro Kishitani, Yasufumi Terawaki), is produced. Artist 78 81 83 84 86 88 89 90 91 92 93 94 95 96 98 99 Southern All Stars debuts. Yasuko Tomita debuts. Amuse America Inc. Kitaro signs contract with Amuse America Inc. Amuse begins managing Yuji Miyake. Amuse begins managing Hisahiro Ogura. Amuse begins managing Goro Kishitani. Amuse begins managing Yasufumi Terawaki. Eri Fukatsu debuts. Masaharu Fukuyama debuts. BEGIN BEGIN debuts. Amuse begins managing Bakufu Slump. Yoshie Okuyama debuts. BEYOND Contracts signed with Hong Kong rock band BEYOND. Yoshinori Okada debuts. Amuse begins managing Takako Katou. Risa Sudou debuts. Yuka Itaya debuts. Porno Graffitti debuts. 10 History 11
2000-2008 Management Business Artist 00 01 02 03 04 05 06 07 08 Amuse Video Inc. changes name to Amuse Pictures, Inc. Amuse Korea Inc. Amuse Korea Inc. established in Korea. 00 01 02 03 04 05 06 07 08 TSUNAMI 300 3 the album of Love 250 Southern All Stars single TSUNAMI sells over 3 million copies. Their album Ballad 3 ~the album of Love~ sells over 2.5 million copies. Southern All Stars perform a concert in Chigasaki. 100 1 million recorded viewers for Shuri, a film co-distributed by Amuse CineQuanon. 230 Masaharu Fukuyama s new single Sakurazaka sells over 2.3 million copies. Amuse Pictures, Inc. acquires shares for Amuse Sales, Inc. and makes it its subsidiary. 9 20 Listed on the Osaka Securities Exchange NASDAQ Japan on September 20. 00 01 02 03 04 05 06 07 08 Amuse begins managing Yukinojo Mori. Amuse begins managing Yuta Hiraoka. FLOW Amuse begins managing FLOW. Perfume Amuse begins managing Perfume. 3 24 Listed on the Second Section of the Tokyo Stock Exchange on March 24. Amuse Sales, Inc. changes name to AMUSE SOFT ENTERTAINMENT INC. ROCK AND ROLL HERO 100 TOP OF THE POPS 200 Keisuke Kuwata s album ROCK AND ROLL HERO sells over 1 million copies. His best album TOP OF THE POPS sells over 2 million copies. Distributed film Ryoki-teki na Kanojo, becomes a single-theater hit. fukuyama masaharu MAGNUM COLLECTION SLOW Masaharu Fukuyama s single Niji/Himawari/Sore ga Subete sa and album fukuyama masaharu MAGNUM COLLECTION SLOW simultaneously reach number 1 in the first week of sales, a first for a male solo singer. 25 in Amuse hosts Southern Fan no Katte ni 25 Shu-nen Manatsu no Hihokan! in Odaiba. Amuse begins managing Juri Ueno. Keisuke Koide debuts. TEAM NACS Amuse begins managing TEAM NACS (Hiroyuki Morisaki, Ken Yasuda, Shigeyuki Totsugi, Yo Oizumi, Takumi Otoo). Amuse begins managing Haruma Miura. Amuse begins managing Akihisa Soguchi. Amuse begins managing Ryunosuke Kamiki. Amuse begins managing Yuriko Yoshitaka. Riisa Naka debuts. 3 1 Listed on First Section of the Tokyo Stock Exchange on March 1. Zingaro6 8 Amuse invites equestrian opera Zingaro, drawing an audience of 68,000. WE WILL ROCK YOU16 6 Amuse invites rock musical WE WILL ROCK YOU, attracting an audience of 168,000. 2 100 Southern All Stars 2-disc album Killer Street sells over 1 million copies. Takeru Sato debuts. Kento Kaku debuts. TAISHITA Label Music Co., Ltd. established through joint investment with Victor Entertainment, Inc. Tatsuro Hatanaka assumes the post of CEO and President. TEAM NACS COMPOSER Amuse co-produces Composer ~Hibiki Tsuzukeru Senritsu no Shirabe by TEAM NACS theater company. J-Feel Inc. established. Brussels Co., Ltd., a company that develops Belgian beer bars, is incorporated as a subsidiary. THE Fes. 2006 WOW!! HeyHey 2 12 Amuse hosts open-air festival THE MUJINTO Fes. 2006 WOW!! Kohaku! Enta no Friend Park HeyHey Station ni Tomarou! at Hamanako Garden Park, drawing 120,000 people in the 2 days of the festival. ONE OK ROCK ONE OK ROCK debuts. MONOBRIGHT MONOBRIGHT debuts. Amuse begins managing Chizu Saeki. KDDI A-Sketch A-Sketch is jointly established by Amuse and KDDI Corporation. Perfume 2nd Album GAME Perfume s second album debuts at number 1 in the Oricon music charts. Perfume perform at Nippon Budokan for the first time. 30LIVE Southern All Stars perform their 30th anniversary concert Manatsu no Dai Kanshasai. 30 Amuse holds the Amuse 30th Anniversary Nationwide Audition. NHK Oshirikajiri Mushi, a song jointly developed by AMUSE SOFT ENTERTAINMENT INC. and NHK Minnanouta, becomes a major hit. flumpool flumpool debuts. 12 History 13
2009-2011 Management Business 09 09 10 AMUSE SOFT ENTERTAINMENT INC., a wholly-owned subsidiary, is formed through the acquisition of additional shares. Amuse Edutainment, Inc. is established. Amuse Edutainment Inc. opens Amuse Museum in Asakusa. GEISHIN CREATIVE TOKYO INC. is established. La La La farming project begins. 10 Zingaro BATTUTA6 3 Amuse invites equestrian opera spectacle Zingaro BATTUTA, drawing an audience of 63,000. 81 Departures, a film produced by AMUSE SOFT ENTERTAINMENT INC., is the first Japanese film to win the Oscar for Best Foreign Language Film at the 81st Academy Awards. vol.10 Hoshi no Daichi ni Furu Namida 10th act by Chikyu Gorgeous theater company is produced. 30 Amuse produces 30th anniversary film Killer Virgin Road. 20 Masaharu Fukuyama performs 20th anniversary concerts at arenas nationwide, including his first concert at Nippon Budokan. 11 AMUSE ENTERTAINMENT TAIWAN INC. is established. LIVE VIEWING JAPAN Inc. is established. With the establishment of GEISHIN CREATIVE TOKYO, INC., Amuse establish joint business GEISHIN CREATIVE SHANGHAI INC. with Shanghai Nisshin Crafts Inc. 11 NHK Masaharu Fukuyama appears in NHK period drama Ryomaden. NHK Juri Ueno appears in the NHK historical drama, Gou Himetachi no Sengoku.!! Let s try again CD In a first for Amuse, we distribute and sell CDs of the special charity song Let s try again by Team Amuse!! 34 Eri Fukatsu wins the Best Actress Award at the 34th World Film Festival in Montreal for her role in the film Villain. 20 1 197853 10 16 1,587,825,000 203 247 4301 Name AMUSE Inc. Address 20-1 Sakuragaoka-cho,Shibuya-ku, Tokyo Established October 1, 1978 Capital 1,587,825,000 yen Employees 203 (247 in Amuse Group), This figure does not include part-time and temporary workers. Listing (Stock Code) Tokyo Stock Exchange 1st Section 4301 Representative Director and Chairman Yokichi Osato Representative Director and President Tatsuro Hatanaka Managing Director Yasuyuki Saito Directors Rumiko Ichige, Nobuyuki Soma, Shin Sugimoto Directors (External) Muneaki Masuda Standing Auditor Hiroaki Yokozawa Auditors (External) Akio Sato, Kunihiko Arai, Toshifumi Oshima Corporate Officers Takeshi Fukuoka, Chiaki Harada, Toshio Miyakoshi, Nobuhiro Chiba, Masaaki Tomaru, Yoshinori Kumazawa Advisor and Founder Kuniko Osato 1 2 3 4 5 6 7 8 9 10 11 12 Business Domain 1 Promotion and management of celebrities, musicians, film directors, scriptwriters, athletes and intellectuals. 2 Production, contracting and performance of music, film, theater and theatrical entertainment and lectures, and the management and contracting of facilities for these. 3 Planning, production, contracting and copyrighting of radio and television programs, commercial footage and jingles. 4 Planning, production, manufacturing, sales, rental and copyrighting of audio and visual software. 5 Invitation of overseas entertainers, musician, film directors, scriptwriters, producers, athletes, intellectuals etc. 6 Planning, sales and right management of character products. 7 Publication and distribution of printed material such as books and musical scores. 8 Operation of recording studios and lesson studios. 9 Advertising agency. 10 Mail-order operations (e-commerce) and online information services. 11 Management, planning and supervision of restaurants. 12 Planning, production, management and consulting relating to various educational activities, including corporate and private events, workshops and seminars. ISMS We obtain the Information Security Management System (ISMS) certification. Artist 09 ONE OK ROCK ONE OK ROCK perform at Nippon Budokan for the first time. 10 11 A-Sketch Group Company Domestic AMUSE SOFT ENTERTAINMENT INC. TAISHITA Label Music Co., Ltd. A-Sketch INC. Amuse Edutainment Inc. GEISHIN CREATIVE TOKYO INC. Ayers Inc. Domestic Subsidiary J-Feel Inc. Brussels Co., Ltd. Domestic Affiliate LIVE VIEWING JAPAN Inc. WEAVER WEAVER debuts. Yu Takahashi debuts. Shu Watanabe debuts. SakuraGakuin debuts. Kirei Inc. Amuse Korea Inc. Overseas Kirei Inc. (U.S.A.) Beijing Geishin Theatrical Art Production, Ltd. (China) Amuse Korea Inc. (Korea) GEISHIN CREATIVE SHANGHAI INC. (China) AMUSE ENTERTAINMENT TAIWAN INC. (Taiwan) As of June 26, 2011 14 History 15 Profile 2011 6 26
150-8570 20 1 AMUSE Inc. Shibuya Infoss Tower, 20-1 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-8570 Japan