10 BBC 1950 ITV Independent Television1954 Television Act 1954 7 BBC BBC 30 ITV 1962 ITA Independent Television Authority 55 3 23 Broadcasting Facilit

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Transcription:

1948 3 21 3 1996 2006 2011 7 BS

10 BBC 1950 ITV Independent Television1954 Television Act 1954 7 BBC BBC 30 ITV 1962 ITA Independent Television Authority 55 3 23 Broadcasting Facility (right) 7 BBC ITA BBC ITA Facility Fee (Broadcasting Right)

1920 KDKA 1921 8 9 180 13 KDKA RCA WJY 5 1927 NBC NBC 30 1946 1 150 1952 1250 3 1955 5000 BBC ITA

the events which the public will wish to see FA 10 54 84 listed events (87 ) 1990 DBS DTH(Direct To Home) 89 85 86 3 2 2 RTL Comfortable Duopoly 10 90 B B British Sky Broadcasting 92 B B 92 93 3550 72 5 3 400 620 10 10

ITV 1300 2.7 10 60 ITV 18 B B 2 Match of The Day BBC 88 ITV BBC 4 B B B B 150 3 500 B B 84 Canal Plus 91 PSG toehold effect 11 1998 B B 6 2300 1246 B B 10 12 PSG 92 CSA Conseil supérieur de l' audiovisuel

Canal Plus 1982 1 libre et pluraliste 2 CSA Haute Autorité de la Communication Audiovisuelle HACA B B 96 8700 1 97 14 08 12 1996 12 20 13 14 2000 IOC 20 EBU 9 3 5000 2 EBU IOC B B 1997 2000 4 3,360 4 B B

96 2 15 B B PPV 16 7 50 17 Crown Jewel 96 98 A B 2 FIFA FA FA IRFB 10 A 10 Independent Television Committee ITC 18 B free to air 1954 A B B

B 10 2 Independent Advisory Panel 13 A B 19 98 PPV 2 2000 EU 80 EC 1989 10 Directive/89/552/EEC 2 91 10 3

20 EC EU 97 (Directive/97/36/EC) 15 21 free to air 3a EU Directive/2007/65/EC 2007 10 3 10 22 j 23 EU EU 11 24 25 EU 26 2010 9major eventseu 27 1920 KDKA

90 1 1 EBU 3 1976 130 455 2500 80 850 2 595 8500 84 1850 1980 2 2500 88 5000 2800 3 0210 92 5750 9000 4 0100 1996 9950 2 5000 4 5600 2000 1 3500 3 5000 4 7 1500 04 1 5500 3 9400 7 9300 08 1 8000 4 4300 8 9400 10 2 5 2 5 2 5 12 325 6 7 4600 22 0100

JC Japan Consortium NHK 4 NBC CBS ABC FOX 84 ABC 2 2500 10 12 2 22 2 NBC GE 2005 8 IOC 11 6 14 1618 20 43 8 NBC 28 EST 29 78 82 86 30 ITC International Television Consortium FIFA 74 FIFA 3 600 SF 90 438 SF 94 500 SF 98 588 SF 94 FIFA

1 3 NBC 96 ISL 21 2 2002 06 28 SF 2520 SF=90 02 13 06 15 98 1 3500 SF 10 FIFA IOC 90 TV 1 B B 02 06 W PPV F1 3 02 4

65 7500 ISL FIFA FIFA 07 14 FIFA ABC ESPN 10 14 4 2500 18 22 FIFA FOX SBS 18 1406 31 02 7 EBU10 12 2 09 2 IOC 14 16 IOC 2 40 SPORTFIVE 3 1600 32 2 IOC EBU 10 IOC 33 SKY EBU 34 IOC EBU EBU

IOC EBU 50 40 EU EC 35 IOC EBU EBU 1961 1920 KDKA 1920 1 36 1950 MLB NFL 37 38 NFL EBU

IOC FIFA 1961 39 2 National Basketball Association NBANational Hockey League NHL 4 revenue sharing 40 NHL 3 3 4 24 41 42 08 12 43 NBC ESPN 43 NBC 4

FCC 44 FCC 45 60 FCC 1950 NCAA TV 75 ( siphon) Anti Siphoning LawFCC HBO

FCC 46 11 45 FOX 30 300 FCC 80 CM 1 2 CM CM 19 20

2 19 20 19 London Sporting Magazine 1880 New York Herald New York World

20 Daily Mirror 47 90 B B 20 W 1920 1922 British Broadcasting Company 2 1920 11 2 KDKA CBS

5 1925 571 275 10.1 broadcast chaos 1927 BBC British Broadcasting Corporation BBC Public service impartiality BBC the Nation BBC Nation shall speak peace unto Nation the Nation BBC

1930 21 2011 10 BS 24 7 BS BS CS

12 5 7 BBC ITV 90 DTH Direct-To-Home B B 06 DTH 48 DTH 10 1999 14 2005 192.4 2012 450 49 DTH 5 21 2 5 50 2011 2016 11.0 11.6 9.2 14.9 3.4 4.1 2.5 3.9 2.5 5.4 1.0 2.0 0.9 1.3

15 DTH 8 900 2011 110 5 92 4 25 149 115 54 DTH 2007 129 2 08 6 DTH 9 51 BS 8 1996 52

5 2002 14 6 2 02 06 28 JC 2 540 02 250 98 6 JC CS CS 64 JC 40 NHK 1 120 JC 5300 64 53 98 30 24 06 JC CS 10 JC 40 138 FIFA IOC W JC

PPV 21 BSkyB 1996 8 2011 2006 Tom Evens & Katrien Lefever 2011, Watching the Football Game: Broadcasting Rights for the European Digital Television Market, Journal of Sport and Social Issues 35(1) Arthur A. Raney, Jennings Bryant 2006, Handbook of Sports and Media, Routledge

1 19 2 IOC 04 10 12 Global TV viewing of Athens 2004 Olympic Games breaks records04 39 00 36 45 2100 IOC Olympic Review 69 Truly Exceptional Games P.48 08 12 3 Television Act, 1954 Section 7. Television broadcasting facilities in respect of certain sporting and other event 4 Hansard Commons Sitting of 23 March 1955 Series 5 Vol. 538 cc2052-3 5 Bill Jaker, Frank Sulek, Peter Kanze 2008 The Airwaves of New York: Illustrated Histories of 156 AM Stations in the Metropolitan Area, 1921-1996, McFarland & Co Inc Pub, p.58 6 2011 p.212 7 Jennings Bryant, Andrea M.Holt (2006), A Historical Overview of Sports and Media in the United States, in Handbook of Sports and Media, Edited by Arthur A. Raney, Jennings Bryant, Routledge, p.30 8 BSkyB 1996 8 p.42 Asa Briggs(1979 The History of Broadcasting in the United Kingdom: Sound and Vision, Oxford University Press, p.799 9 Garry Whannel(1992) Fields in Vision: Television Sport and Cultural Transformation, Routledge, p.43 10 BBC 1986 Peacock,A. (1986),Report of the Committee on financing the BBC, Cm.9824,1986.HSMO BBC ITV 2 11 Bulow, J., Huang, M., & Klemperer, P. (1999) Toeholds and takeovers.

Journal of Political Economy, 107, p.427-545. 12 Harbord, D., & Binmore, K. (2000). Toeholds, takeovers and football. European Competition Law Review, 21(2) 13 http://www.independent.co.uk/opinion/leading-article-mr-murdoch-goes-overthe-top-1526661.html 2011 10 10 14 1986 FOXTV TV FCC FOX 4 15 Lord Denis Howell ( 1923 1998) 55 92 93 10 92 IOC 16 PPV 90 B B 17 96 3 6 http://www.independent.co.uk/news/uk/politics/inside-parliament-peersthreaten-to-rock-the-boat-over-tv-sport-1340541.html 2011 10 10 18 ITC 1990 BBC 91 RA Radio Agency 2003 Office of Communications Ofcom 19 Tom Evens & Katrien Lefever, Watching the Football Game: Broadcasting Rights for the European Digital Television Market, Journal of Sport and Social Issues 35(1) p.46 20 2 p.10 2009 21 Directive/97/36/EC http://eur-lex.europa.eu/lexuriserv/lexuriserv.do?uri=celex:31997l0036:en:html 22 Directive/2007/65/EC

http://eur-lex.europa.eu/lexuriserv/lexuriserv.do?uri=oj:l:2007:332:0027:01:en :HTML 10 3 DIRECTIVE 2010/13/EU OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL http://eur-lex.europa.eu/lexuriserv/lexuriserv.do?uri=oj:l:2010:095:0001:0024:en:pdf Directive/2007/65/EC 3a DIRECTIVE 2010/13/EU 14 23 22 15 24 EU 11 Article 11 Freedom of expression and information 1. Everyone has the right to freedom of expression. This right shall include freedom to hold opinions and to receive and impart information and ideas without interference by public authority and regardless of frontiers. 2. The freedom and pluralism of the media shall be respected. 25 38) Television broadcasting rights for events of high interest to the public may be acquired by broadcasters on an exclusive basis. However, it is essential to promote pluralism through the diversity of news production and programming across the European Union and to respect the principles recognized by Article 11 of the Charter of Fundamental Rights of the European Union. 26. 10 2008 http://koara.lib.keio.ac.jp/xoonips/modules/xoonips/download.php?file_id=14347 27 http://ec.europa.eu/avpolicy/reg/tvwf/implementation/events_list/index_en.htm 28 http://www.satellitetv-news.com/nbc-universal-acquires-u-s-media-rights-to- 2014-2016-2018-and-2020-olympic-games/ 2011 10 10 29 08 EST 10 10 8 14 7 8 30 EBU OTI ABU 31 11 10 27 AP http://jp.reuters.com/article/idjp2011102701000974 32 http://www.france24.com/en/20090218-sportfive-bags-european-rights-2014-

2016-olympics- 33 http://www.olympic.org/fr/commission-des-droits-de-television-et-nouvellesmedias?articleid=72273 34 200 100 35 1974 UCI The Walrave v Union Cycliste Internationale Case 36/74 of Oct. 1994, Rec 1974, 1405 ;and ECR 1974 1405, 1975 1 CMLR 320 Aaron N. Wise, Bruce, S. Meyer, International Sports Law and business (1997) Vol.1, Kluwer Law International, p. 1006-7 36 1933 CBS 5 / 37 US v. NFL, 196 F. Supp. 445 (1961 38 Ira Horowitz Sports Broadcasting p.275 279 in Roger G.Noll Government and the Sports Business, Washington : Brookings Institution, 1974 39 TITLE15 - COMMERCE AND TRADE CHAPTER 32 - TELECASTING OF PROFESSIONAL SPORTS CONTESTS: Sports Broadcasting Act of 1961 40 Noll R. G. (1999).Competition Policy in European Sports. after the Bosman Case, In Competition Policy in Professional Sports:Europe after the Bosman Case, Belgium: Standaard and Editions, Ltd In Stefan Késenne, Claude Jeanrenaud (eds.),p.28 30 41 NBA 1999 NBA TVNHL 2 NHL NetworkNFL 2 NFL Network MLB 2000 MLBAM 09 MLB Network 42 MSO Multiple System Operator CNN 2011.132 CATV 43 http://www.tvasahiamerica.com/2011/08/05/%e3%82%a6%e3%82%a3%e3%8 3%B3%E3%83%96%E3%83%AB%E3%83%89%E3%83%B3%E5%85%A8%E6% 94%BE%E6%98%A0%E6%A8%A9%E3%82%92%E3%82%B1%E3%83%BC%E 3%83%96%E3%83%AB%E5%B1%80%E3%81%8C%E7%8D%B2%E5%BE%97/ 2011 10 15 44 Julius Genachowski FCC 1994 97 FCC FCC Reed Hundt

http://www.kantei.go.jp/jp/singi/it2/kongo/digital/dai1/sankou2.pdf 21 IT 2011 10 15 45 Net Neutrality 46 Home Box Office, Inc. v. F.C.C. 567 F.2d. 9 (D.C.Cir. 1977). http://ics642.wikidot.com/home-box-office-hbo-v-fcc http://openjurist.org/567/f2d/9/home-box-office-inc-v-federal-communicationscommission 2011 10 15 47 1903 5 3 48 06 DTH http://www.gii.co.jp/report/fs43674-home-video.html 49 (Worldwide Digital Satellite Pay-TV Market) 50 The India TV Industry Act Two http://www.livemint.com/2011/09/28234220/tv-ad-market-to-expand-report. html?h=b 51 2008 6 10 http://j.people.com.cn/2008/06/10/jp20080610_89433.html 52 http://www.mext.go.jp/b_menu/shingi/12/hoken/toushin/970901.htm 53 Sports business 01 10