FRI No.47 April 1999
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3 (1) (2) (3) 3 (1) (2)(3)(4) 1 1 FRI No.40 1
Coopers & Lybrand 1996 41997 10New York New Media Association (NYNMA) New York New Media Industry Survey SIC NYNMA Executive Director Alice O Rourke 2
New Media Industry 5000 Coopers & Lybrand NPO New York New Media Industry Survey New Media Industry New Media Industry New Media Industry 3
2 54%90 3 96 4 1897 10 2818 56 4 95 961 50 78 1 18 2 1 1 199 996 27,488 50% $1,022 78% $37,212 18% 27,528 6% $1,972 9% $71,637 3% 26,543-1% $1,854 3% $69,849 4% 20,941 6% $1,227 13% $58,640 6% 17,164-2% $1,475 22% $85,938 24% 13,599 0% $750 7% $55,151 7% 12,764-2% $795 3% $62,287 5% 8,832 12% $553 8% $62,611-4% () Coopers & Lybrand, 1997 Federal Reserve Bank of New York 95 97 7.8 38 2 A.T. Kearney, p2 3 Coopers & Lybrand, 1997, p26 4 ibid., p29 4
5 NYNMA 41 42.5 6 14 23 10011 10012 2 2 5 Federal Reserve Bank of New York, p2 6 ibid, p2 5
23 Flatiron District 7 SOHO 8 60 SOHO 3 3 SOHO 80 90 sqft 10-15 1 12,400 18,500 9 10 Kinko s 90 CD-ROM CD-ROMCG 7 5 8 South of Houston Street: 9 1 115 10 30 sqft 37,100 6
CD-ROM 94 Total New York 94 11Thinking Pictures Flatiron District SOHO CD-ROMCG 2 1 HTML 2 SOHO Flatiron DistrictSOHO 11 (Liberal Arts) 7
SOHO 96 4 40.4Creative 97 10 18 1822.4 Business Technical 9.7 13.6 4 4 Creative 40.4% 18% 22 22.4% Technical 24.4% 38% +13.6% Business ss 16.3% 26% +9.7% Management 15.7% 16% +0.3% Other 3.2% 2% 3.0% () Coopers & Lybrand, 1996,1997 Interactive Advertising Agency Business Consultant M&A Coopers & Lybrand 2000 42 12 11 Silicon Alley Reporter, p74-77 12 Coopers & Lybrand, 1997, p61 8
Proximity 1 Proximity Proximity 3 5 5 3 9
1 6 6 11%10% 6 () Coopers & Lybrand, 1997 Amazon.com 2 6 13 88% 94 7 10
100 83% 8 7 8 () Coopers & Lybrand, 1997 () Coopers & Lybrand, 1997 3 3 2 9 5 13 Coopers & Lybrand, 1997, p35 11
14 18 9 9 () Coopers & Lybrand, 1996,1997 18 70 80% word of mouth NYNMA Silicon Alley Reporter Gordon Gould 94 14 12
94 10 15 2 Coopers & Lybrand 871 12 15 10 96 497 10 15 Coopers & Lybrand, 1997, p60 13
97 10 1 6 2 4 3 7 4 9 5 2 5 8 7 1 8 5 9 3 10 10 11 12 12 11 () Coopers & Lybrand, 1996,1997 11 96 497 10 11 1 1 2 4 3 6 4 3 5 8 6 2 7 5 8 7 9 9 10 10 11 11 12 12 () Coopers & Lybrand, 1996,1997 14
96 24 24SOHO 24 24 15
16 9 5 New York University Interactive Telecommunications Program Chair Red Burns Flatiron DistrictSOHO 95 NPO 16 Traditional Culture Pop Culture Pop Culture 16
artist per capita 90 SOHO 1960Artists-Tenants Association 1964 Multiple Dwelling Law 1968 Artists Against the Expressway 17 82 17 Plunz, p314-315 17
New York University Interactive Telecommunications Program 18 Columbia University New Media Center 19 18 99 16 18
20 21 IT Hot Jobs Richard Johnson 22 19 20 21 22 Johnson SOHO Winning Combination 19
Double click Razorfish Agency.com 23 3 NPOSOHO Flatiron District Information Technology District (ITD) Plug n Go Lower Manhattan Economic Revitalization Plan Information Technology D istrict (ITD) 8090 87 M&A 2,200 sqft204 23 10 20 100 20
92New York Partnership 24 New York City Economic Development Corporation(EDC) 25 26 CostConnectivity Community3 NYNEX, Con Edison, IBM, New York Academy of Science Information Technology Center Information Technology Center Information Technology District (ITD) ITD 1995 1Business Improvement District (BID) NPO Alliance for Downtown New York(Alliance) 24 NPO 25 EDC 26 EDC Content Capital 21
27 Alliance 28 ITD BID ITD IT 12 12 ITD World Trade Center BROOK OOKLIN BRIDG DGE NY Stock Exchange NYITC ITD Plug ngo Buildings Alliance for Downtown NY Alliance ITDSharon Greenberger FIRE (Finance, Insurance, Real Estate) IT IT AllianceITD ITD 27 BID: NPO 41 BID BID 28 Ambassadors 22
ITD 29 Plug n go Plug n go ITDEDC Alliance public-private partnership ITD Cost, Connectivity, Community Alliance EDC Alliance EDC IT Rudolph Giuliani IT EDC Tillie Castellano EDC ITD 97 Plug n go Plug n go 29 ITD 23
16sqft19,800 30 30 500sqft46.5 Lower Manhattan Econom ic Revitalization Plan (Lower Manhattan Plan) 95 Lower Manhattan Economic Revitalization Plan 24 IT Giuliani Lower Manhattan Plan Lower Manhattan Plan EDC FIRE 5 Lower Manhattan PlanITD Plug n go Lower Manhattan Plan 30 EDC 24
(Real Estate Tax Special Reduction) 5 504 33.35 16.7 (Commercial Rent Tax Special Reduction) 5 40,000 4 32 5 31 (Lower Manhattan Energy Program) 12 8 309 2410 18 11 12 6 (Lower Manhattan Residential Conversion Program) 1289 8010 6011 40 20 (Lower Manhattan Mixed-Use Property Program) 12 258 9 8010 6011 40 20 25
NPO 98 12Plug n go 97 Plug n go 6 99 14 Plug n go Lower Manhattan Plan EDC Alliance Alliance 31 New York City Economic D evelopment Corporation (EDC) EDC Plug n go ITD Alliance EDC Alliance AllianceCarl WeisbrodEDC EDCAlliance Plug n go EDC Plug n go EDC Lower Manhattan Plan Department of Finance Department of Housing Preservation and Development Giuliani Lower Manhattan Plan 31 10,000 26
SOHO Alliance for Downtown Ne w York(Alliance) Alliance ITD Plug n go 13 Plug n go EDC Plug n go Plug n go 32 13 Alliance 14 SOHO Flatiron District Alliance (Spine) Alliance 14 32 200,000 27
NYNMA (New York New M edia Association) NYNMA 94 NPO 3000 25 33 EDC Alliance NYNMA NYNMA 34 NYNMA 94Mark Stahlman 35 NYNMA NYNMA NYNMA NYNMA Executive Director Alice O Rourke 33 Microsoft 34 Cyber Suds 35 NYNMA Founder New Media Associates Stahlman 28
NYNMA NYNMA visible NYNMA NYNMA World Wide Web Artist Co nsortium (WWWAC) WWWAC 94 NPO NYNMA Agency.comKyle Shannon3400 50 36 WWWAC WWWAC Electronic Commerce Digital Imaging & Graphics (SIG) SIG WWWAC Java 37 Real Audio 38 36 Sun Microsystems 37 Sun Microsystems WWW Java OS 38 Real Networks 29
30 WWWACBob Ponce 15 15 15 15 15 95 16 95 16 16 16 16 () Cushman & Wakefield,Inc.
Alliance Plug n go 98 ITD160 17 17 Plug n go 96 () Alliance for Downtown NY Plug n go ITD New York Information Technology Center (NYITC) New York Information Tec hnology Center (NYITC) NYITC ITDIT 17.29/sqft21,400 / Plug n go Plug n go NYITC 95 Plug n go97alliance NYITCPlug n goplug n go NYITCITD - - NYITC 31
67Goldman Sachs 81Drexel Burnham Lambert90 5 18 18 NYITC Rudin Rudin Management Company (Rudin) IT William Rudin NYITC Lower Manhattan Plan - - 3140 sqft37,200 NYITC150 Rudin 39 ISDN LAN 16 sqft19,800 39 Rudin 32
19 NYITC 24 NYITC 19 - - NYITC N2K IBM NYITC 40 N2K Studio Archetype 1,500sqft140 1 sqft930nynma NYITC NYITC ITD Lower Manhattan Plan Alliance ITD 120 NYITC 95 100 97 40 33
UP-Set Cybergirrl - - UP-Set UP-Set Refer-It 41 NYITC 20 Refer-It New York TimesBBC 20 Refer-It 9712 5,000 98100 UP-Set CEO James Marciano 96 NYITC Marciano NYITC NYITC 2 1 Alliance NYITC NYITC 34
UP-Set Media Stream Interactive Connection CEO 42 43 Marciano N K UP-Set NYITC Marciano NYNMA NYITC UP-Set Marciano Alliance NYITC 44 41 42 43 NYITC 44 New York Zoom Matthew Waldman NYITC 35
- - Cybergrrl CybergrrlWebgrrls ITD Lower Manhattan Plan IT 21 Webgrr rrls 21 Cybergrrl U.S. News USA Today96 Giuliani 10 22 Webgrrl s Day Aliza Sherman Cybergrrl 95 Cybergrrl95 Sherman Sherman6 NPO 36
ITD Cybergrrl ITD Sherman Alliance NYNMA 4 1 2 Alliance ITD20 3 Alliance 37
NPO 4 24 Lower Manhattan Plan 3 24 SOHO Flatiron District 24 45 2 GAP 15 22 45 Lower Manhattan Plan 3000 38
22 EDC a drop in the bucket Plug n go 99414 97 6 2 2 46 Alliance ITD 46 16 sqft 19,800 19 sqft 23,500 39
Porter Porter 47 4 IT 47 Porter, p80-84 40
NPO 41
Interview Sharon Greenberger, Assistant Vice president, Information Technology District, Alliance for Downtown New York, Inc. Valerie Lewis, Director, Public Relations, Alliance for Downtown New York, Inc. Aliza Sherman, President & Corporate Visionary, Cybergrrl, Inc. Richard Johnson, President, Hot Jobs Chris March, Vice President, Hot Jobs Peter Connors, Director of Marketing, Hot Jobs Tillie Castellano, Business Recruitment Administrator, New York Economic Corporation Alice Rodd O Rourke, Executive Director, New York New Media Association Matthew Waldman, Vice President, New York Zoom Nial Swan, Director, US Operations, NUA Red Burns, Chair,NYU Interactive Telecommunications Program William Fisher, President, Open World Interactive Barney Lehrer, President, International Internet Strategy, Open World Interactive Edward J, Ryeom, Vice president, Prospective Street Ventures Christopher Jones, Director, Economic Programs, RPA Joanne Wilson, Advertising Director, Silicon Alley Reporter Gordon R. Gould, Silicon Alley Reporter James Marciano, Founder & CEO, Up-Set Robert Ponce, President, WWWAC 42
Alliance for Downtown New York (1997) Alliance for Downtown New York 1997 (brochure) A.T.Kearney, Inc (1998) San Francisco and the Future of Interactive Media Coopers & Lybrand (1996) New York New Media Industry Survey Coopers & Lybrand (1997) 2nd New York New Media Industry Survey Economic Development Corporation (1997) A Vision with Spirit: Mayor Rudolph W. Giuliani s Lower Manhattan Revitalization Plan Hoffman, Thomas (1995) New York eases taxes to create multimedia Mecca COMPUTERWORLD, August 14 Moschella, David C. (1997) Waves of Power, AMACOM, ( ) (1997) IDG Federal Reserve Bank of New York (1998) New York City s New Media Boom: Real or Virtual? Current Issues in Economics and Finance, October Pluntz, Peter (1990) A History of Housing in New York City, Columbia University Press Porter, Michael (1998) Clusters and the New Economic Competition HAVARD BUSINESS REVIEW, November-December Silicon Alley Reporter (1998) Silicon Alley, October (1997)NTT (1997) (1998) 1 NEW MEDIA (1997) (1998) (1997) Digital Producer s Bible 43
@NY http://www.atnewyork.com/ Alliance for Downtown New York http://www.downtownny.com/ Cushman & Wakefield http://www.cushwake.com/ Cybergrrl http://www.cgim.com/ Institute for Technology & Enterprise http://www.ite.poly.edu/ New York City Economic Development Corporation (EDC). http://www.newyorkbiz.com/ New York Information Technology Center (NYITC) http://www.55broadst.com/ New York New Media Association http://www.nynma.org/ NYC LINK The Official New York City Web Site http://www.ci.nyc.ny.us/ Silicon Alley Connections http://www.salley.com/ Silicon Alley Reporter http://www.siliconalleyreporter.com/ The New York Times http://www.nytimes.com/ Total New York http://www.totalny.com/ Up-Set http://www.up-set.com/ World Wide Web Artists' Consortium http://wwwac.org/ 44