(3) Ellis S. Krauss, "Media Coverage of U.S. Japanese Relations," in Susan J. Pharr and Ellis S. Krauss (eds.), Media and Politics in Japan, Honolulu: University Hawai'i Press, 1996, pp.243-244.
"Television and Political Turmoil: Japan's Summer of 1993, in Susan J. Pharr
250 Impact of Mass Media on Japanese People's Sense of Trust toward U. S. Takeshi Kohno (69) This article examines the impact of television news on viewers' attitudes. Specifically, I investigate the influence of US-related news on the Japanese people's sense of trust toward the U. S.. My hypothesis is that the people who mainly watch TV programs that contain more anti-u. S. reporting tend to become less trustful of the U. S. over time than those who mainly watch programs that contain less anti-u. S. news. In addition, I test the claim that those who mainly watch TV program containing neutral reporting on the U. S. are less likely to change the level of their trust toward U. S. over time. I test these hypotheses using the content analysis of TV news programs and the panel surveys conducted in November 2003 and August 2004. My findings are the following. First, the people who regularly watch the TV- Asahi's "Hodo Station," which contains relatively larger ratio of anti-u. S. news than other stations' reporting, become less trustful of the U. S. over time. Sec-
summaries 251 ond, the people who regularly watch the NHK's "News 10," which has more neutral reporting about the U. S., are less likely to change the level of trust toward U. S. over time as a whole.