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131910191017 12 1919191417 6 1-(17121910171919126 16 013826 06 1)126 1 1019191114 1914101910 1618141912 1214191912 19181712191210141714 " 19191110191911 1214191912 191817121912101417 6 1,1219191911 7, 121119141219 1382 6 1(1714151910126 16 013806 06 1)=6 1 1714151910 6 11212191910 1414.(6 16 013806 06 1)12191714191412 101910191914191014 1411191014.141916 191218121219141911 171017191815191417 1910191911141914121211191910:17151219 1612121112111914 151911101514.1.2 3. Warkentin. M, (2002) ｰBusiness to Business electronic commerce: challenge & solutions ｰ, Idea Group publishing 4. Turban and etal (2002). ｰInformation technology for Management ｰ.USA:Johan Wiley.3th edition 5. chou. D &Wenyu Dou ｰ A structural analysis of Business-to-Business digital markets ｰ Industrial Marketing Management 31 (2002), pages 165-176 6. Barratt & Karsten Rosdahl (2002), ｰ Exploring business-to-business marketsites ｰEuropean Journal of Purchasing & Supply Management 8, pages 111-122 7. Michael P.Papazoglou & Aphrodite Tsalgatidou (2000) ｰBusiness to Business electronic commerce issues and solutions ｰ,, Decision Support Systems 20, pages 301-304 8. Sharma Arun(2002) ｰTrends in Internet-based business-to-business marketing ｱ, Industrial Marketing Management 31, pages 77-84 9. Bob Thompson(2002), ｰThe CRM solutions Guide ｰ,june (crm Gru.com) 10. R.Rosenfield (2002) ｰ Customer Relationship Management; A Brief story and a big mystery ｰ by James 11. stanat,r (2000)global gold : ｰpanning for profits in foreign markets,journal of consumer marketing ｰ. Volume 17 no 2 12. Palmer,R (2001) historical patterns of globalization :the growth of outward linkages of Swedish long ｨCstanding transnational corporations,1890-1990.stockholms university,department of economic history :Stockholm 13. Valentine, L (1999)First Union tackles CRM with CRMs.ABA Banking Journal.Oct99 Volume41,Issue 10,p62 14. Zeng,Y.E,Wen,J.H&Yen,D.C.(2003),CRM in B2B e-commerce. Information management &Computer Security,vol.11,no.1,pp.39-44 1718