【特集・ニュース】 ◇キーワード

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1 KDDIR&A mhealth KDDI 総研調査 1 部海外市場 政策 G 研究主査沖賢太郎 mhealth mhealth mhealtheu ICT mhealthmhealth VodafoneOrangeVodafone mhealthmhealth mhealth mhealth mhealth mhealth mhealth GSMAmHealthVodafoneOrangeAT&TVerizonKTSKT grameenphone mhealthehealth PAGE 1 of 19

2 Title Author World Trends in mhealth OKI, Kentaro Analyst, Foreign Market & Policy Group, KDDI Research Institute Abstract mhealth refers to healthcare services empowered by mobile technology such as mobile access, smartphones, tablet and similar technologies. According to GSMA and Mckinsey, the mhealth market will expand to US$23 billion by In developed nations mhealth is expected to reduce ever-increasing healthcare costs. On the other hand, in developing nations characterized by poor healthcare infrastructure, mhealth is expected to complement existing capacity. In developed countries such as the EU member states, the U.S., and South Korea, governments are proactively introducing information and communications technologies into the medical industry. In cooperation with their healthcare sectors, mobile operators in these countries provide a variety of mhealth services including remote diagnosis, diabetes management and healthcare monitoring services. In developing countries, such as states in Sub-Saharan Africa, Vodafone and Orange not only provide mobile communications services, but also facilitate mhealth services. The 'mhealth Alliance', an organization supported by the Vodafone Foundation, the UN Foundation and the Rockefeller Foundation, is also expanding mhealth services in developing countries. The biggest challenge facing widespread expansion of mhealth is establishiging a workable business model. A great number of pilot services end up terminating after a trial due to the lack of a business model. The complexity of the healthcare ecosystem, including policy and reimbursement system issues, is a major obstacle for creating mhealth businesses that are sustainable. Healthcare is by its very nature a social service, consequently, what is needed for operators is to expand mhealth solutions in a different form to the provision of conventional mobile solutions to established clients. If operators provide healthcare organization with mhealth solutions based on vertical integration models that do not incorporate an interoperability function, services are isolated and fragmented. This scenario leads to high investment costs and a low penetration rate. Therefore, it is important for operators to incorporate interoperability at a basic level in services to aid the efficient adoption of mhealth in appropriate contexts Keyword mhealth, ehealth, healthcare, medical, remote diagnosis Region World PAGE 2 of 19

3 mhealth mhealthmobile Health mhealthictehealth mhealth mhealth GSMA PwC mhealth mhealth GSMAPwC*Global Data GSM Association1995 GSM1, PricewaterhouseCoopers Middlesex Hospital, Keith SinusasmHealth: The use of smartphones in medicine2011/10/26 PAGE 3 of 19

4 mhealth4 mhealth KDDI GSMA691mHealth mhealth GSMA Using mhealth to Support Universal Health Access2012 GSMA PAGE 4 of 19

5 mhealth AppStore13,600 iphone mobihealth news mhealth mhealth GDP mhealth PAGE 5 of 19

6 GDP The World Bank GSMAmHealth 2, mhealth GSMAMcKinsey mhealth: A new vision for healthcare (2010) OECDBRICs PAGE 6 of 19

7 WHO World Health Statics Pyramid Research( 11.Dec)BangladeshCIA the World Fact book( 11.Jun) GSMAmHealth 15 PAGE 7 of 19

8 Mobile Money Transfer 6, GSMA mhealth EU EUeHealth EUmHealthICTeHealth ehealth20105eu ehealth Europe PAGE 8 of 19

9 EU27 14eHealth France Telecom30 OrangeOrange mhealth Smart View Sorin Orange Smart View Sorin OrangemHealth MRI 2011/24/EU PAGE 9 of 19

10 OrangemHealth Orange OrangeVodafone mhealthmhealth 20119R&AICTNantWorks mhealth20123 Boston ScientificmHealth VodafoneM2MMachine to Machine VodafonemHealth SIMAP VodafonemHealth Vodafone PAGE 10 of 19

11 ICT ICT ,660ICT 2011EMRElectronic Medical Record EMR/EHR CDC/NCHSNational Ambulatory Medical Care Survey AT&T201011AT&T ForHealth AT&TmHealth MIIMMedical Imaging and Information Management EMRElectronic Medical Record EHRElectronic Health Record PAGE 11 of 19

12 PACS AT&T AT&TMIIM AT&T Glow Caps AT&TmHealthAT&T Virtual Care Healthcare Community Online DiabetesManagermHealth PACS Picture Archiving and Communication System PAGE 12 of 19

13 AT&TGlow Caps AT&T AT&TmHealth AT&T AT&T CMODavid Christopher AT&TAT&T Mobile Share Plans PAGE 13 of 19

14 AT&TAT&T Mobile Share Plans AT&T VerizonmHealthCEOMcAdam 20124World Health Care Congress2012 Verizon mhealth mHealth Summit 2011 Verizon WirelessEVP&COOStrattonmHealth LTE VerizonmHealthBlackBerry iphoneipad VerizonmHealth Verizon PAGE 14 of 19

15 uhealth uubiquitousHealth2014 uhealth32,100 3 SK TelecomSKTLG u 2010 mhealthsktskt ICT Health-On 20126Health-On SKTHealth-On SKT PAGE 15 of 19

16 SKTmHealth SKTmHealth SKT 2Korea TelecomKTSKT 20127KT HH Healthcare ICT SKT mhealthmhealth 2009Vodafone mhealthmhealth HIV/AIDS KT49 PAGE 16 of 19

17 VodafoneNovartis2009 SMS for Life SMS for Life 75 SMS Vodafone VodafoneNovartisSMS for Life Novartis Orange20 mhealthorangemhealth NPO OrangemHealth GSMA MWC 2011Orange20112 PAGE 17 of 19

18 mhealth grameenphone24 Health Line GSMA MWC 2011grameenphone grameenphonemhealth 350 mhealth mhealth mhealth mhealth 20112GSMA Mobile World Congress 2011 grameenphone PAGE 18 of 19

19 mhealth mhealth mhealth mhealth mhealthgsma RCSRich Communication Suite RCSRCS IP mhealth GSMA WHO KDDIR&A M2M ICT PAGE 19 of 19

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