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1 ICT KDDI R&A ICT GSMA MWC2011 KDDI 1 G ICT M2M Machine to Machine ICT ICT mhealth mhealth mhealth mhealth mgovernment Public Safety LTE PAGE 1 of 21

2 ICT M2M CTIA Enterprise & Application GSMA MWC2011 GSMA AT&T Telefonica Orange Vodafone Telenor Turkcell Huawei Grameenphone mhealth Maingate AGCOM M2M mhealth egovernment mgovernment ICT Title GSMA MWC 2011 Report: New Opportunities of Mobile ICT (mhealth, mgovernment, Smart City) Author OKI, Kentaro Analyst, Foreign Market & Policy Group, KDDI Research Institute Summery Increasingly, mobile communications operators are leveraging their technologies to gain new revenue streams in a wide range of industries other than the telecommunications industry. Potentially, mobile technology can provide huge benefits; mobility, cost reduction and attractive services linked with other mobile applications in these developing markets. Amongst these possibilities an area of particular promise for utilizing mobile technologies is in M2M (machine to machine) communication technology. With wireless communication modules, mobile operator s assets such as connectivity, billing, authorization and customer base, give a broad range of options for operators to create profitable alliances with partners in other industries. This report is based upon participation in the GSMA Mobile World Congress 2011, and consists of a summary of current trends of PAGE 2 of 21

3 ICT mobile ICT technology taking place in other industries, and especially in mobile health as known as mhealth. Mobile health has the potential to dramatically change the landscape of current health and medical industry practice. Operators in developed countries suffering from increasing health costs now have a business opportunity based on introducing mhealth to implement health care cost reductions. It can also be reasonably expected that in developing countries with inadequate medical infrastructure, mhealth will also save many people s life. The most significant challenge in successfully introducing the benefits of mhealth, however, is the creation of a viable business model. Ideally, such a model would be profitable to all the partners in the ecosystem, but a viable approach has yet to emerge in any country due to the complexity of the mhealth ecosystem, vertical structures and a conservative mind set in the industry. Mobile technology is also being incorporated into the provision of public services and within utility industries. According to recent forecasts, total global energy consumption is anticipated to increase by 50% by With the aid of mobile technology, service provision based upon a smart grid model is better able to balance energy supply and demand and this promises to become an essential service throughout the world in the near future. Until recently, operators had been sarcastically labeled as a dumb pipe. However, given M2M s potential to offer mobile operators an opportunity to create partnership with companies in other industries, this may turn out to be a misrepresentation. Judging by the MWC2011 and the schedules for upcoming conferences, mobile is increasingly playing a central role in an ever-expanding number of technology eco-systems, and this trend is set to accelerate. However, if mobile operators are to have manifold partnerships in numerous industries, one critical area that must be addressed is the creation of a business model based upon a single platform. With this as a foundation, cross-industry alliances could be easily generated because the role of operator would be the same, providing mobile network assets; connectivity, billing, authorization and customer base. A single platform with those functions would enable operators to build ideal partnerships with numerous industries. Keyword M2M, mhealth, mobile Health, remote diagnosis, home care, egovernment, mgovernment, smart grid, smart city, intelligent city, platform, GSMA, AT&T, Telefonica, Orange, Vodafone, Telenor, Turkcell, Huawei, Grameenphone, mhealth alliance, Maingate, AGCOM PAGE 3 of 21

4 ICT ICT NW M2M ICT M2M Machine to Machine M2M Beecham Research 2020 M2M ICT GSMA GSMA ICT M2M Embedded GSMA M2M Embedded Program mhealth 4 M2M GSMA PAGE 4 of 21

5 ICT GSMA Continua Health Alliance mhealth Alliance Embedded SIM Embedded SIM AT&T KT Qualcomm Vodafone GSMA CEO Robert Conway Embedded Mobile mhealth mhealth ICT ICT ICT mhealth mhealth mhealth mhealth 15 OECD BRICS Continua Health Alliance 230 mhealth Alliance 2009 Vodafone PAGE 5 of 21

6 ICT mhealth HP mhealth mhealth mhealth mhealth mhealth mhealth AT&T mhealth End to End GDP 17 1 AT&T PAGE 6 of 21

7 ICT 1 GDP AT&T Advanced Enterprise Mobility Solutions VP Chris Hill mhealth 2 2 mhealth mhealth (Remote care monitoring) Mobile EMRs mhealth Disease Management, Medication Adherence, Wellness) AT&T GSMA MWC2011 KDDI mhealth 3 AT&T 2 mhealth mhealth End to End PAGE 7 of 21

8 ICT 3 mhelath AT&T mhealth AT&T 6,000 Zigbee? Bluetooth? End-to-End mhealth ARPU AT&T GSMA MWC2011 KDDI Orange mhealth Orange ICT Orange mhealth ICT Orange GSMA MWC2011 KDDI PAGE 8 of 21

9 ICT 3 mhealth NPO 5 5 Orange mhealth Orange Orange mhealth Orange mhealth Telefonica mhealth mhealth Telefonica Jose Perdomo mhealth Telefonica mhealth mhealth Connected PAGE 9 of 21

10 ICT 1 1 M2M 6 6 Telefonica mhealth Telefonica Perdomo M2M Perdomo mhealth mhealth ,903 81,578 51,993 25,018 PAGE 10 of 21

11 ICT 7 7 Grameenphone Grameenphone mhealth 3 8 CEO Kazi Islam mhealth 1997 Telenor ,700 PAGE 11 of 21

12 ICT 8mHealth ,000 GSMA MWC2011 KDDI Vodafone Vodafone mhealth SMS for Life 97% 6 8 SMS for Life SMS Vodafone SMS for Life Vodafone PAGE 12 of 21

13 ICT mhealth mhealth mhealth United Nations Foundation David Aylward Exective Director mhealth mhealth mhealth mhealth web 9 mhealth Mobility Practice Lisa Mitnick mhealth M2M AT&T Christopher Hill VP Advanced Enterprise Mobility Solutions M2M M2M M2M M2M M2M AT&T M2M M2M 1.0 M2M M2M 2.0 M2M AT&T GSMA MWC2011 KDDI PAGE 13 of 21

14 ICT mgovernment Public Safety LTE SMS AGCOM Autorit per le Garanzie nelle Comunicazioni mgovernment AGCOM mgovernment mgovernment acqua alta SMS 36 AGCOM mgovernment SMS PAGE 14 of 21

15 ICT 11 Wikipedia Turkcell ID Turkcell ID Mobile SignatureID ID Mobile Signature Mobile Signature Mobile Signature PAGE 15 of 21

16 ICT 13 Mobile Signature Turkcell Huawei ICT Huawei Ronald Raffensperger Director of Core Network Marketing ICT ICT End to End 2 14 Huawei PAGE 16 of 21

17 ICT 20 egovernment Huawei egovernment Huawei ICT Telenor Telenor M2M PAGE 17 of 21

18 ICT Telenor Connexion Telenor Connexion Telenor Connexion Telenor Connexion Maingate E.ON Sweden MaingateM2M E.ON E.ON Sweden E.ON PAGE 18 of 21

19 ICT CEO Baard Eilertsen E.ON Sweden 17 E.ON Sweden Maingate 18 E.ON Sweden Maingate PAGE 19 of 21

20 ICT Huawei ICT Huawei M2M M2M NW Huawei Huawei Google M2M CTIA Enterprise & Application GSMA MWC2011 CTIA Cellular Telecommunications Industry Association PAGE 20 of 21

21 ICT mgovernment PublicSafety MWC2011 mhealth mhealth GSMA MWC PAGE 21 of 21

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