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1 1990 1990 43

2 Featherstone and Lash 1995: 3 5 NGO NPO 3 44

(glocal studies) 1. 1980 1990 2 1 (globalization) 1990 45

(Abercrombie et al. 2000) 1960 1960198619621987 1964 (global village) 1980 1992 1990 46

(Americanization) (McDonaldization) 4 Macionis and Plummer (2008) 5 1980 1980 47

Macionis and Plummer (2008) 6 Macionis and Plummer (2008: 847 848) 1 1 Macionis and Plummer 1 globalisation as homogenisation globalisation as diversification cultural imperialism cultural planetisation cultural dependence cultural independence cultural hegemony cultural interpenetration autonomy synthesis, hybridisation modernisation modernisations Westernisation global mélange cultural synchronisation creoloisation/crossover world civilisation global ecumene Macionis and Plummer 2008: 847 848 48

2 2 1991 Oxford English Dictionary of New Words (glocal) (glocalization) 1980 7 (global localiztion) 49

8 1990 1992199519801990 2001 1 1990 19921995 50

198030 (globalization) (localization) 1 9 3 1990 51

1990 4 i 1980 52

1991127 ii 53

200219 iii 200230 200224 1980 54

1997 NGO NPO (Think globally, act locally) (Think locally, act globally) 2004 55

200449 4 56

3 57

10 58

2. M. B. Steger (2009: 8 10) 3 3 Stager (globalization) (globality) (global imaginary) 59

11 1glocalization (ART) 60

ART 1978 ART ART ART ART (temporary marriage) 2 61

ART 3 62

12 13 4 63

4 3. 4 64

1 2 65

(transnationalism) 3 66

4 NGO NPO 4 67

(global studies) (glocal studies) 68

69

21 2020 14 1 (globalization) globalism1961 The Oxford English Dictionary (2nd ed.), vol. 6, 1989: 582 1980 1990 200847 2 Oxford English Dictionary of New Words (1991) (glocalize) (global localization) 70

(dochakuka) Robertson 1992: 173 174 1980 3 2009 4 1999 5 Featherstone and Lash (1995) (homogenizers) A. 6 Featherstone and Lash (1995) (heterogenizers) E. H. K. S. 7 Sara Tulloch (comp.), 1991, The Oxford Dictionary of New Words: A Popular Guide to Words in the News, p. 134 8 200867R. 1992 On the Concept of Glocalization: The Limitations of the Local Global DistinctionR. 1980 9 (Featherston, Lash and Robertson 1995) modernity modernities (Global Modernisites) 71

10 2009a 2009b 11 M. B. Steger (2009: 8 10) (globalism) (2009: 98 99) transnationalism 12 13 transnationality 14 202008 20200810 Abercrombie, N., S. Hill, and B. S. Turner 2000, The Penguin Dictionary of Sociology (4th ed.), London: Penguin Books. Featherstone, M., and Scott Lash 72

1995, Globalization, Modernity and the Spatialization of Social Theory: An Introduction. In Featherstone, M., Lash, Scott, Robertson, R. (eds.), Global Modernities, London: Sage Publications, pp. 1 24. Featherstone, M., Scott Lash, and Roland Robertson (eds.) 1995, Global Modernities, London: Sage Publications. 2001 199719 PHP 1991 2009 Macionis, John J., and Ken Plummer 2008, Sociology: A Global Introduction (4th ed.), Harlow (Essex), England: Person Education. 1986 (McLuhan, Marshall, 1962, The Gutenberg galaxy: The Making of Typographic Man, University of Toronto Press) 1987(McLuhan, Marshall, 1964, Understanding Media: The Extensions of Man, Routledge B. R. 200321 73

2004 2002 2002 2008 410 1999(George Ritzer, The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life, Pine Forge Press, 1993) Robertson, Roland 1992, Globalization: Social Theory and Global Culture, Sage.R. 1997 1995, Glocalization: Time-Space and Homogeneity-Heterogeneity. In Featherstone, M, Lash, S. and R. Robertson (eds.), Global Modernities, London: Sage Publications, pp. 25 44. Simpson, J. A., and E. S. C. Weiner (prepared) 1989, The Oxford English Dictionary (2nd ed.), Oxford: Oxford University Press. Steger, Manifred B. (comp.) 2009, Globalization: A Very Short Introduction, Oxford: Oxford University Press. Tulloch, Sara (comp.) 1991, The Oxford Dictionary of New Words, Oxford: Oxford University Press. 74

2009a 1426 2009b 146 75