JAPAN MARKETING JOURNAL 122 Vol.31 No.22011



Similar documents
JAPAN MARKETING JOURNAL 110 Vol.28 No.22008

JAPAN MARKETING JOURNAL 123 Vol.31 No.32012

JAPAN MARKETING JOURNAL 110 Vol.28 No.22008

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

商業学会発表資料( ).ppt

No [12] 6 The full complement of marketing mix variables PLC 1 PLC PLC Everett Rogers (1962) diffusion PLC PLC PLC : : -



0911_hyo1.eps

2

PDFŠpŒ{ٶ

2

201/扉

Microsoft Word - 荳ュ蟲カ諱オ


untitled

Japanese Journal of Applied Psychology

”Ð›ï‡Æ™²“¸_‚æ4“ƒ__‘dflÅPDF‘‚‡«‘o‡µ.pdf

03.indd

小宮路雅博149‐178/149‐178

Stepwise Chow Test * Chow Test Chow Test Stepwise Chow Test Stepwise Chow Test Stepwise Chow Test Riddell Riddell first step second step sub-step Step


本組/003_植竹朋文・青木章通

2 251 Barrera, 1986; Barrera, e.g., Gottlieb, 1985 Wethington & Kessler 1986 r Cohen & Wills,

untitled

社会関係資本と外国人に対する寛容さに関する研究―JGSS-2008 の分析から―



商学 63‐3☆/6.山本

本組/根間弘海

Winter 図 1 図 OECD OECD OECD OECD 2003

untitled

08_小野(逆丁).indd

公的・非営利組織の人的資源マネジメント戦略:


2.マーケティング コミュニケーションの 分 類 軸 の 提 案 2 1 トリプルメディアとは 何 か p.26 2 Paid Media Online Real Owned Media Online Real Earned Media Online Real 2012, pp


Title ベンチャー企業の研究開発支出の決定要因 日本と台湾の事例を中心に Author(s) 蘇, 顯揚 Citation 經濟論叢 (1996), 158(1): Issue Date URL Right

,398 4% 017,

料理集

73 ハイエク 自由の条件 にみる累進課税批判 福田あつ美 4 年 flat rate progressive rate

60 Vol. 44 No. 1 2 準市場 化の制度的枠組み: 英国 教育改革法 1988 の例 Education Reform Act a School Performance Tables LEA 4 LEA LEA 3

The Japanese Journal of Psychology 1974, Vol. 44, No. 6, AN ANALYSIS OF WORD ATTRIBUTES IMAGERY, CONCRETENESS, MEANINGFULNESS AND EASE OF LEAR

repocost.PDF

18 BS BS BS Equivocation Theory Feldman et al マスメディアの 影 響 力 Lazarsfeld et.al., 1944 Two-Step Flow of

Transcription:

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

Arndt, Johan (1967),Word of Mouth Advertising: A Review of the Literature, New York Advertising Research Foundation. Arndt, Johan (1967),Role of Product-related Conversations in the Diffusion of a New Product, Journal of Marketing Research, 4 (August), 291-295. Brown, Jacqueline Johnson and Reingen, Peter H. (1987), Social Ties and Word-of-Mouth Referral Behavior, Journal of Consumer Research, Vol.14. No.3, 350-362. Dichter, Ernest (1966),How Word of Mouth Advertising Works, Harvard Business reviews, Nov/Dec, 147-157. James F. Engel, Roger D. Blackwell, and Robert J Kegerreis (1969),How Information Is Used to Adopt an Innovation, Journal of Advertising Research, 9 (December), 3-8. Feldman, Sidnew P. and Merlin C. Spencer (1965),The Effect of Personal Influence in the Selection of Consumer Services, Fall Conference of the American Marketing Association, ed. Peter D. Bennett, Chicago: American Marketing Association, 440-452. Gladwell, Malcolm (2000),The Tipping Point, Little Brown. Keller, Ed and Berry, Jon (2003),The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy, Free Press. Richins, Marcha L. (1983),Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study, Journal of Marketing., 47 (Winter), 68-78. Rogers, Everret M. (1983),Diffusion of Innovations (3rd ed.), Free Press. Rosen, Emanuel (2002),The Anatomy of Buzz: How to Create Word of Marketing, Crown Business. Reingen, Peter H. and Jerome B. Kernan (1986), "Analysis of Referral Networks in Marketing: Methods and Illustration," Journal of Marketing Research, 23 (November), 370-378 2009 2008 2008 2007) 2004 2009. 77, pp.21-34 2004 - No.42 1992 (141), pp.60-76 2008 2007 6 2008 58 2, NHK 2008) Optimal Heterophily and the Impact of Word-of- Mouth 83 JAPAN MARKETING JOURNAL 122 Vol.31 No.22011