JAPAN MARKETING JOURNAL 122 Vol.31 No.22011



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Transcription:

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

Arndt, Johan (1967),Word of Mouth Advertising: A Review of the Literature, New York Advertising Research Foundation. Arndt, Johan (1967),Role of Product-related Conversations in the Diffusion of a New Product, Journal of Marketing Research, 4 (August), 291-295. Brown, Jacqueline Johnson and Reingen, Peter H. (1987), Social Ties and Word-of-Mouth Referral Behavior, Journal of Consumer Research, Vol.14. No.3, 350-362. Dichter, Ernest (1966),How Word of Mouth Advertising Works, Harvard Business reviews, Nov/Dec, 147-157. James F. Engel, Roger D. Blackwell, and Robert J Kegerreis (1969),How Information Is Used to Adopt an Innovation, Journal of Advertising Research, 9 (December), 3-8. Feldman, Sidnew P. and Merlin C. Spencer (1965),The Effect of Personal Influence in the Selection of Consumer Services, Fall Conference of the American Marketing Association, ed. Peter D. Bennett, Chicago: American Marketing Association, 440-452. Gladwell, Malcolm (2000),The Tipping Point, Little Brown. Keller, Ed and Berry, Jon (2003),The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy, Free Press. Richins, Marcha L. (1983),Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study, Journal of Marketing., 47 (Winter), 68-78. Rogers, Everret M. (1983),Diffusion of Innovations (3rd ed.), Free Press. Rosen, Emanuel (2002),The Anatomy of Buzz: How to Create Word of Marketing, Crown Business. Reingen, Peter H. and Jerome B. Kernan (1986), "Analysis of Referral Networks in Marketing: Methods and Illustration," Journal of Marketing Research, 23 (November), 370-378 2009 2008 2008 2007) 2004 2009. 77, pp.21-34 2004 - No.42 1992 (141), pp.60-76 2008 2007 6 2008 58 2, NHK 2008) Optimal Heterophily and the Impact of Word-of- Mouth 83 JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

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