Keynote Speech lntroducing the IAMCR: The International Association for Media & Communication Research Janet Wasko President of IAMCR (Professor, University of Oregon) IAMCR is a global professional association of media and communication researchers. It promotes media and communication research throughout the world, addressing socio-political, technological, policy and cultural processes. lts members include individuals and institutions liom more than 100 countries across all continents. The strong academic and professional experience of its members and their diverse geographical and cultural origins are the main strengths ofthe association. The United Nations Educational Scientific and Cultural Organization (UNESCO) facilitated the establishment of IAMCR, providing the founding platform for the association in 1957. IAMCR maintains a formal relationship with the United Nations system as a non-governmental organization and has Special Consultative Status with UNESCO and with the UN Economic and Social Council. The association also maintains links with other media and communication associations around the globe and seeks to advance global research and collaboration through these links. The presentation will review the history ofthe organization, outline current activities, and point to future plans.