中国の電子商取引市場動向調査報告書 2006
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- まれあ いのら
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1 ECOM
2
3
4 EC (1) EC (2) EC...2 (3) EC...3 (4) EC...5 (1)...5 (2)...7 (3)...8 (4)...9 (5)...11 (6)...11 (7) EC B2B B2C C2C EC B2B/B2C/C2C...23 (1) B2B...24 (2) B2C...27 (3) C2C (1)...30 (2) RFID RFID i -
5 (1)...34 (2)...35 (3) RFID RFID RFID (1)...59 (2) B2B...60 (1)...60 (2) B2C...62 (1) Amazon (DangDang.com)...62 (2) YOUCAN (96188.com)...63 (3) B2C (1) CECA...64 (2) TMC...66 (3) CIECC...67 (4) dangdang.com ii -
6 (5) YeePay.com...70 (6) YOUCAN...71 (7) ZHEJIANG NETSUN...72 (8)...74 (9) AUTO-ID...76 (10)...77 (11)...78 (12) iii -
7 1 1. EC (1) EC
8 (2) EC a B2B B2C C2C G2B
9 b c (3) EC a
10 BPO 5 57 b IP c
11 (4) a PIPA OECD JIS Q Privacy Information Protection Assessment of Dalian Software and Information Service Industry: PIPA PIPA 8 30 PIPA PIPA 1.2. EC EC EC (1)
12 CNNIC ,097 3, CAGR (02 06) % 19.1% % % 12.5% 1, % % 7.9% % % 4.6% % % 3.6% 1, % % 3.4% % % 3.1% % , % 19.1% 6, % CNNIC PC 5,
13 , , (2) a b ebay China
14 (3) ECP ECP ECP ECP ECP ECP ECP ECP ECP ECP ECP ECP ECP ECP ECP ECP ECP ECP ECP ECP
15 (4) a 2 B2CB2C B2B B2C B2C B2B B2C POS B2C B2B e elong B2B % %80 B2B COD %
16 1,000 5,000 b 50 PayPal Westpay.com Yeepay.com alipay.com PayPal PayPal PayPal
17 (5) 17 4 B2B B2C C2C C2C C2C CEO 3 (6)
18 CEO 3 7 (7) 2005 GDP , PL ,
19 16.67% 10 CRM % 10% 20% 30% 40% 50% 60% 70%
20 2. EC 2.1. CCID iresearch EC B2B+B2C/C2C 14,000 13,225 12,000 10,000 iresearch, ,248 8,000 6,000 CCID, ,800 7,400 6,785 4,000 2, ,088 1, ,900 1,413 3, E iresearch 2006d. 1.CCID EDI B2B B2C C2C 2.iResearch B2B B2C C2C 1-5 CCID , iresearch (2005)
21 12 CCID , iresearch , B2B B2B CCID 2005 B2B 92 6, B2C C2C B2B 2010 B2B CCID 1-6 iresearch 2005 B2B 6, B2B 95 CCID 2006 B2B iresearch 2010 B2B CCID iresearch 1-6 B2B 160, , , ,000 80,000 60,000 40,000 20, E 2008E 2009E 2010E 0 B2B B2B B2B 2005 B2B iresearch (2006d)
22 , iresearch 2005 B2B B2B e 2007e 2008e 2009e 2010e 0 iresearch 2006d B2B 2.3. B2C B2C 2005 B2C B2C B2C DangDang.com 17 B2C DangDang 18 iresearch(2006a)
23 B2C CCID B2C 3, B2C CCID () 4,000 3,000 2,000 1, ( ) EC CCID 1-9 iresearch B2C CCID iresearch B2C ebay ChinaCCID 1-9 B2C iresearch () ( ) iresearch 2006a
24 2.4. C2C C2C 2 3 CCID 2005 C2C C2C B2C C2C C2C iresearch CAGR 142.0iResearch C2C C2C B2C 2010 C2C 1, C2C () ( ) iresearch 2006b C2C C2C C2C ,245 C2C , C2C CCID 20 iresearch(2006b)
25 1-11 C2C iresearch iresearch iresearch ,
26 () ( ) E 2007E 2008E 2009E 2010E 0 iresearch 2006d iresearch (4) B2C DangDang.com COD % 10% 20% 30% 40% 50% 60% 70% iresearch 2006e
27 EC COD COD iresearch % 10% 20% 30% 40% 50% 60% 70%
28 3. EC 3.1. CCID ,486 B2B 1,811 B2C 2,219 C2C CNNIC ICP Internet Contents Provider B2B/B2C/C2C DangDangeBay enet YOUCAN EC 23 CCID(2005)
29 1-15 B2B 1) EC () 2) EC 3 ( ) 4) B2C 1) () 2 () 3) C2C ( ) B2B B2C C2C ebay China B2B/B2C/C2C Joyo.com DangDang.com Taobao ebay China 2006 ebay
30 China Taobao ebay B2B B2C C2C 2006 (1) B2B B2B B2B Alexa emarket Place Business Week 6 B2B No.1 B2B Yahoo! Amazon B2C ebay C2C 4 24 B2B B2B B2B B2B 25 3,000 3 B2B 3 Alibaba.com 60.5Globalsources.com 21Hc360.com 17% Globalsources.com Hc360.com B2B 27 B2B B2B B2B ( B2B ( )
31 B2B 3% 8% 7% Hc360 8% 53% Global Souces 21% B2B a 2005 Yahoo ChinaYahoo Yahoo China 2006 Yahoo ChinaYahoo China Google Baido B2B ASP meet at Alibaba 28 Global Talents Weekly No.1892,
32 ERP AliPay 6 1 b 2006 Globalsources.com Globalsources.com 2006 B2B 2006 B2B B2B B2B c B2B PR
33 3, B2B (2) B2C B2C 1 B2C 95 B2C B2C DangDang 3,756 2 Joyo 2, Joyo Sohu.com Sohu DangDang B2C 32% DangDang 41% 1% 3% Joyo 23%
34 B2C DangDang B2C B2C Amazon Joyo Amazon ChinaAmazon China B2C DangDang DangDang DCM Alto Global 2, B2C DangDang YeePay Joyo Sohu 2006 C2C Taobao B2C B2B C2C Taobao B2C Taobao Taobao B2C DangDang Joyo B2B Taobao C2C Taobao B2C (3) C2C C2C Eechnet ebay China Taobao.com 2 IM Instant Messaging Paipai DnagDang C2C Taobao 3 ebay China C2C 1-18 Taobao.com ebay China DangDang DangDang
35 1-18 C2C 2006 Paipai 14% 2% Taobao 44% Ebay(China) 40% C2C 100% 80% 60% 40% 20% Ebay(China) Taobao 0% Q1 iresearch 2006b. C2C Yahoo! Japan ebay China Tom.com ebay China Global Talents Weekly No.1892,
36 Taobao.com C2C Paipai DangDang C2C 3.3. (1) , , () E 2007E 2008E 2009E 2010E ( ) iresearch 2006f No
37 IT WTO 50 (2) Q 0% 20% 40% 60% 80% 100%
38 B2B B2C C2C Yahoo 10 Yahoo 40 Yahoo China Yahoo VC ebay PayPal Amazon Google Vesta newegg SNS MySpace 1-22 NASDAQ Ctrip.com NASDAQ VC 39 WTO 50 Amazon Joyo ebay Eechnet 38 No WTO
39 1-22 MySpace Google 2.6 Blog or SNS Yahoo(China) Tickets.com Baidu elong( Tecent(IM) Ctrip( Shanda OnlineGame) 20 SINA 19 NETEASESOHU Expedia Tom.com B2B Alibaba 40 Global Sources Hc360.com B2C Joyo DangDang C2C eachnet Daobao PaiPai Yahoo Amazon Ebay No
40 4. RFID RFID IC IC Gold Cards Project RFID 4.1. RFID (1) 11 5 RFID RFID RFID C RFID RFID 1-23 RFID RFID RFID RFID RFID RFID RFID
41 SCM 1-23 RFID UHF )IP 2)RFID 3)PJ 1) 2) 3) RFID 1) 2)RFID (2) 2006 RFID RFID RFID RFID RFID RFID
42 RFID RFID ISO/IEC ISO/IEC RFID RFID 1-25 LF HFMW 50KHz 190KHz 13.56MHz 7KHz 432MHz MHz 5.725GHz 5.850GHz RFID 13.56MHz HF RFID UHF MHz RFID 900MHz 910MHz 910.1MHz
43 1-25 RFID 5.850MHz 5.725GHz RFIDETC UHF 960MHz 800MHz RFID MHz 432MHz RFID 13.56MHz 7KHz 190KHz 50KHz RFID RFID ISO/IEC TypeA TypeB ISO/IEC RFID RFID MHz 2007 (3) a RFID RFID RFID R&D RFID
44 b RFID RFID RFID RFID c RFID 2006 RFID RFID RFID RFID 44 RFID LH HF UHF MW 1,000 HF 13.56MHz RFID ISO14443B 2.5 ISO14443A UHF 900MHz RFID EPC RFID LF HF UHF MW
45 RFID UHF RFID RFID 125KHz 13.56MH UHF HF 2006 UHF RFID RFID RFID 4.3. RFID RFID RFID 2005 RFID RFID RFID RFID CCID 2005 RFID CCID 2006 RFID 59.7 CCID CCID RFID
46 RFID RFID RFID RFID RFID % 7% 7% 12% 2 38% / 8% 14% 11% RFID RFID RFID
47 NFC IC RFID RIFD ascm 863 UHF Symbol Concard Unity International Limited SI EMS RFID RFID RFID 5 6 bscm EPC UHF Intel Symbol SI EBA RFID
48 cnovetex NOVETEX Gen2 EPC / SCL SI UPM Rafsec Alien Technology RFID 1 2 d CRM HF 13.56MHz NEC SI Digital Harbor CRM J-STYLE RFID 1 RFID CRM e UHF 900MHz 910MHz 910.1MHz
49 RFID 6 3 RFID f RFID 13.56MHz ETC UHF MW RFID 915MHz RFID 4 i ii iii iv
50 GMI Global Marketing Insite, Inc. 1, ,809 1,300 3, , %iResearch
51 % 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % 50.0% 54.5% 66.1% 80.3% 87.6% 86.9% 76.9% 76.3% 69.3% % 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 80.9% 86.5% % 20% 40% 60% 80% 100% 77.4% 86.4% 83.9% 78.6% 78.0% 80.1% 69.0%
52 % 20% 40% 60% 80% 100% % 82.7% 80.8% 68.5% 3. 1, % 20% 40% 60% 80% 100%
53 2-7 0% 20% 40% 60% 80% 100% % 20% 40% 60% 80% 100% B2C 2-9 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
54 2-10 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 5,000 5,000 10,000 10,000 20,000 20,000 30,000 30,000 50,000 50,000 70,000 70, , , , , , % 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% BBS64.5SNS % 10% 20% 30% 40% 50% 60% 70% 80% BBS
55 % 20% 40% 60% 80% 100% % 10% 20% 30% 40% 50% 60% CD DVD AV,,
56 AV ,, AV AV
57 2-17 0% 20% 40% 60% 80% 100% % 20% 40% 60% 80% 100% ,000 1,0002,000 2, , % 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ,000 1,0002,000 2,0003,000 3,0005,000 5,00010,000 10,
58 2-20 0% 10% 20% 30% 40% 50% 60% 70% YeePay PayPal YeePay PayPal B2C % 20% 40% 60% 80% 100% YeePay PayPal
59 2-22 0% 20% 40% 60% 80% 100% % 10% 20% 30% 40% 50% % 5% 10% 15% 20% 25% 30% 35% 40%
60 % 20% 40% 60% 80% 100%
61 2-26 0% 20% 40% 60% 80% 100% B2C % 10% 20% 30% 40% 50% 60% 70%
62 PC 0% 20% 40% 60% 80% 100% % 20% 40% 60% 80% 100%
63 % 20% 40% 60% 80% 100% 7. B2C % 20% 40% 60% 80% 100% BBS
64 % 20% 40% 60% 80% 100% OS B2C % 20% 40% 60% 80% 100%
65 EC 2, EC (1) EC EC 5 B2B 2 B2C 3 1 RFID (2) 2006 EC YeePay EC EC B2B Meet at Alibaba Work at Alibaba Alicollege EC 1 AliSoft
66 B2B B2B CIECC B2C YouCan B2C RFID UHF Bailian RFID 1.2. B2B (1) B2B ,800 B2B
67 Meet at Alibaba Work at Alibaba Meet at Alibaba Work at Alibaba Work at Alibaba 1 8 Alisoft CRMSFM Sales Force Management Alisoft Alisoft ERP Alicollege 2004 EC EC Work at Alibaba (2) 2005 Netsun ChemNet Texnet PharmNet B2B Netsun B2B B2B
68 B2B B2B Work at Alibaba Netsun B2B B2B B2B B2B B2B B2B B2B 1.3. B2C (1) Amazon (DangDang.com) IDG Amazon B2C CD DVD MP COD
69 2005 ebay B2C Joyo.com Amazon China (2) YOUCAN (96188.com) YOUCAN YOUCAN YOUCAN YOUCAN YOUCAN YOUCAN YOUCAN EC B2C Call IT OnTime In Time 30 DangDang B2B B2B B2C YOUCAN
70 (3) B2C B2C 20 B2C B2C B2C B2C 1.4. (1) CECA ebxml electronic business XML
71 EC EC EU 2007 EC EC CECA EC EC EC EC EC EC CECA CECA EC
72 amazondangdang B2C CECA Tata CECA (2) TMC RFID ISO UHF 860MHz 940Mhz 5 UHF
73 RFID HF RFID IC (3) CIECC APEC BBS EDI RFID
74 CIECC EDI CIECC 8 CECA CIECC CIECC CIECC TB APEC PPA CIECC
75 CIECC B2B RFID RFID RFID (4) dangdang.com IDG B2C 2005 C2C 7 COD COD Joyo DanagDang Joyo 100 WARP
76 (5) YeePay.com VC IBM China Unicom sohu TOM elong 2000 YeePay 10 2,000 B2B B2C P2P B2B B2C P2P YeePay B2C AliPay PayPal 1 3 C2C COD YeePay PIN
77 400 (6) YOUCAN YOUCAN YOUCAN YOUCAN YOUCAN YOUCAN YOUCAN YOUCAN EC B2C Call IT OnTime In Time 30 DangDang
78 Online E-baking COD B2B YOUCAN (7) ZHEJIANG NETSUN
79 , ,902 B2B B2B ,744 5, ,029 1, NASDAQ Baidu.com B2B Netsun B2B 2,300 6, PEP&SRM Private exchange platform & Suppliers relationship management Google Baidu
80 PEP&SRM EC (8) EC
81 alipay.com B B2B C C2C Taobao Online AliPay Yahoo China AliPay 3 C2C Taobao.com alipay.com PayPal ebay AliPay B EC ASP Meet at AlibabaWork at Alibaba ERP
82 (9) AUTO-ID RFID 6 RFID RFID RFID 30 RFID RFID ISO
83 RFID RFID RFID RFID (10) ERP
84 PDF EDI PDF 3 MRO (11) IT
85 163.com 163.com 163.com EC EC 2003 IT 21.com 183.com com 183.com EC LC B2B B2B EC EC 1, IT IT
86 B2C PC (12) EMS com
87 20 COD G 3G
88 F1 SA % , F2 SA % , F3 SA % , F4SA %
89 肃 , F5 SA % , Q1MA %
90 Q2SA % 5, ,000 10, ,000 20, ,000 30, ,000 50, ,000 70, , , , , , , , , , , , Q3SA % 1 满 满 满 满 满 满 Q4 SA % 1 满 满 满 满 满 满 Q5MA % 1,
91 Q6SA % ADSL CATV Dial Up ,087 Q7 MA % 1, SMS Q8MA % 1, ipod mp3 1, Q9 MA % , , EC 1,
92 , , , , , Q10 MA % BBS Myspace.com Q11SA % Q12 MA % CD DVD
93 AV Q13 SA AV CD DVD Q1412 SA %
94 Q15 SA % , ,000 2, , Q16 SA % , ,000 2, ,000 3, ,000 5, ,000 10, ,000 20, ,000 50, , , , Q17 MA % YeePay PayPal Cash on Delivery Q18 SA % YeePay PayPal Cash on Delivery
95 Q19 SA Q20 MA % Q21 MA %
96 Q22 SA Q23 SA
97 Q24MA % Q25 MA N % N % 1, , , , Q26 MA N % N %
98 Q27 SA % Q28MA % 1, , , BBS Q29 MA %
99 1, OS HTML , Q30 SA %
100 1. CCID (2006) Web 2. CCID (2005) 2005 Web CNNIC Web 5. iresearch (2006a) China B2C E-Commerce Research Report 2005 Web 6. iresearch (2006b) China C2C E-Commerce Research Report 2005 Web 7. iresearch (2006c) Web 8. iresearch (2006d) China B2B E-Commerce Research Report 2005 Web 9. iresaerch (2006e) China Online Payment Research Report 2006 Web 10. iresaerch (2006f) China Online Game Research Report 2006 Web No
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中国電子商取引市場の動向調査報告書2007
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