田中ゆかり・早川洋平・冨田悠・林直樹

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みさきあいしま
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1 Gengo Kenkyu 142: JR 2010 Web Web * 1. Landry and Bourhis 1997 Shohamy et al. (eds.) a b c d e *

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157 1972, 2001, Inoue 2005, Backhaus 2005, Backhaus 2006, 2009, 2011 2.

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13 167 Web Web 2007 Web Web 6. 2 ² ³ 4 ² Selling Japan 54 Travel Journal ³

14 168 Backhaus 2005, 2006, Backhaus, Peter (2005) Signs of multilingual in Tokyo: A diachronic look at the linguistic landscape. International Journal of Sociology of Language 175/176, Backhaus, Peter (2006) Multilingualism in Tokyo: A look into the linguistic landscape. International Journal of Multilingualism 3(1): Backhaus, Peter (2007) Linguistic landscapes: A comparative study of urban multilingualism in Tokyo. Multilingualism Matters 136. Bristol, Buffalo, Toronto : Multilingualism Matters Ltd PHP

15 169 Inoue, Fumio (2005) Econolinguistic aspects of multilingual signs in Japan. International Journal of Sociology of Language 175/176, Landry, Rodrigue and Richard Y. Bourhis (1997) Linguistic landscape and ethnolinguistic vitality: An empirical study. Journal of Language and Social Psychology 16(1): Shohamy, Elana, Eliezer Ben-Rafael, and Monica Barni (eds.) (2010) Linguistic landscape in the city. Bristol, Buffalo, Toronto: Multilingual Mattters Ltd (5) : (7): (1): Travel Journal Selling Japan OL yukari@chs.nihon-u.ac.jp

16 170 Abstract Linguistic Landscape of Akihabara Based on Fieldwork in 2010: A Test Case for Establishing Regional Typology Yukari Tanaka Youhei Hayakawa Haruka Tomita Naoki Hayashi Nihon University Graduate Student, Graduate Student, Graduate Student, Sophia University Sophia University Nihon University With an eye toward establishing a regional typology based on linguistic landscape research, this paper reports research carried out in 2010 on Akihabara, or Akiba, a district that attracts many tourists from abroad and is known as a sub-culture area. Fieldwork and observation of store websites revealed the following. Aside from Japanese and English, Chinese (written in simplified characters) is common on signs and websites for stores. On the other hand, Korean is not often seen in either monolingual or bilingual contexts. Multilingual texts are prominent at electronics and duty-free stores, but in subculture stores, the monolingual Japanese type is prevalent. These results confirm that Akiba is in a state of multilingualization that differs from the standard type seen in other areas. The study also points out that the distinctive multilingualism of Akiba reflects characteristics of the area, such as the type of tourists it attracts and the genres of its stores

先端社会研究所紀要　第９号☆／２．島村

先端社会研究所紀要　第９号☆／２．島村 Kwansei Gakuin University Rep Title Author(s) Citation 熊本河原町国際繊維街の社会史 : 闇市から問屋街そしてアートの街へ Shimamura, Takanori, 島村, 恭則関西学院大学先端社会研究所紀要 = Annual review of advanced social