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1 Japanese Journal of Administrative Science Volume 21, No.3, 2008, Case Study 中国における知識創造マネジメントの実践的な展開 海爾集団を事例として The Practice of Knowledge Creation Management in Chinese Companies: The Case of Haier Group Xiguang BIAN Aichigakuin UniversityGraduate School of Management Toshihiro MATSUBARA Aichigakuin UniversityGraduate School of Management In recent years, the Chinese Companies have grown rapidly. Particularly, the Haier Group has been No.4 of the white electrics makers in the world. Facing global competition, the company must focus on knowledge assets. This paper explores how Haier has grown rapidly and now continues to remain the position as a top brand in China from the viewpoint of knowledge creation management. This paper investigates knowledge creation management of Haier Group. At first, two famous knowledge (creation) management models, Arthur Andersen model and Nonaka s model are introduced as previous studies. The knowledge creation management of Haier Group was explained by combining the two models. Especially this paper examines Horse Race model, Haier s human resource management model, because the authors consider it the most important knowledge asset in Haier Group. The process of creation of knowledge assets via the Horse Race model was explained in terms of Nonaka s model and the Arthur Andersen model. The results also suggest that a new model to explain Haier s knowledge creation practice is necessary. Future implications are discussed. Keywords: knowledge creation management, knowledge asset, Haier Group, human resource management, knowledge creation process, Horse Race model. Ⅰ. 問題の背景と問題提起 1. 問題の背景

2 2. 先行研究および問題の提起 (1) アーサーアンダーセン モデルについて (2) 日本的知識創造経営理論について 1) 知識創造のプロセス

3 2) 知識創造の場の設定と組織づくり : 3) 知識資産の分類

4 Ⅱ. 事例 海爾における知識創造マネジメントの実践的な展開 1. 海爾の概要 (1) 海爾の歴史 売上高 ( 億元 ) 売上高 ( 億元 ) 年 1996 年 2000 年 2005 年 2007 年 図 1 海爾の売上高の推移 (2) 海爾の成長過程

5 2. 海爾における知識創造を促進するマネジメント システムの創出 3. 競馬方式 人的資源管理の仕組みの創出プロセス (1) 競馬方式 の概要

6 (2) 海爾における戦略的な経営課題から生まれた CEO 張氏の発想

7 (3) 対話による概念の表出化 コミュニケーション網を通じての 競馬方式 の提案

8 (4) 知識の連結化 縦横の織り込みによる 競馬方 式 のシステム化

9 (5) 実践による知識の内面化 業務活動を通して全従業員に 競馬方式 の内面化 (6) 経験による暗黙知の共同化 学習型チームづくりによる従業員の創造性の向上

10 Ⅲ. 考察 弁証法的綜合適応 促進知識 資産 Ⅳ. 今後の課題 外的環境 戦略的な経営課題へのアプローチ トップリーダーシップ ミドルリーダーシップ 現場 内的環境 ( オープンな組織 ) マネジメントシステム ( 企業文化 業績評価 情報技術という要素を含む ) 図 2 知識創造マネジメント促進プロセスモデル

11 謝辞 注

12 引用文献 7 36(1) 芮明杰 2002 国有企業戦略性改組上海財経大学出版社.

13

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