消費者のブランド アウェアネスを高め 強いロイヤリティへと結実させるインサイト & クリエイティブ ビジネスへの情熱 姿勢 知性 センス 愛情 お客様は敏感に感じ取ります 企業 店舗のブランドデザインが語りかける 企業の 本質 を リテールをはじめとした 3 次元ブランディングを基軸としてマーケティ
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- たかとし じゅふく
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1 GARDE
2 消費者のブランド アウェアネスを高め 強いロイヤリティへと結実させるインサイト & クリエイティブ ビジネスへの情熱 姿勢 知性 センス 愛情 お客様は敏感に感じ取ります 企業 店舗のブランドデザインが語りかける 企業の 本質 を リテールをはじめとした 3 次元ブランディングを基軸としてマーケティング コンサルティングからクリエイティブワーク さらには目に見えないサービスまで 空間というメディアを 人の心を惹きつける S H O W S P A C E へと変える 緻密な分析に基づきストラテジーを構築 ひとつひとつの要素をインテグレートし 貴方の企業が理想とするブランド アイデンティティを確立いたします GARDE brings you the expertise and creativity to effectively position your brand in today s dynamic local and global market. Customers are extremely responsive to the strong passion, attitude, intellect, sense and love related to business. Corporate and shop design are expressions of the essence of your company. GARDE provides marketing, consulting and creative design services based on our threedimensional branding axis with core expertise in retail to help you establish a powerful brand. GARDE transforms the space media into a Show Space that attracts the hearts of people. We develop strategies based on detailed analyses and integrate individual elements to create the ideal brand identity for your company. WE BUILD BRANDS... 1
3 マーケティング調査 / 分析 国内外リテール情報コーディネート 環境デザイン 各種ブランディング業務 海外クリエイター業務コーディネート ショップデザイン 商業施設環境評価 / 分析 商業事業企画立案 / コンセプト戦略立案 海外マテリアル FFEコーディネート 各種プロジェクトコーディネート プロダクトデザイン グラフィックデザイン 商業施設出店サポート イベントプランニング & PR ウェブデザイン Market Research & Analysis Diverse Branding Operations Commercial Facility Environmental Assessment and Analysis Drafting Retail Business Plans and Concept Strategies Support for Launching of Shops in Commercial Facilities Coordination of Domestic and Overseas Retail Design Projects Coordination of Overseas Creative Designs and Concepts Coordination of Overseas Materials and FF&E Procurement Event Planning and Promotion Environmental Design Shop Design (Interior & Exterior) Product Design Graphic Design Web Design 2 WE BUILD BRANDS... WE BUILD BRANDS... 3
4 マーケティング調査 / 分析 各種ブランディング業務 商業施設環境評価 / 分析 商業事業企画立案 / コンセプト戦略立案 商業施設出店サポート 立地条件 品揃え 価格だけで競争に勝てる時代は終わりました 今 求められているのは 顧客と一緒に商品やサービスを考えながら 運営をしていくコンサルタント パートナーシップ ( 共創 ) の姿勢 需要者と供給者の立場 視点の違い エリア分析 マーケット調査 ターゲティングに基づく戦略策定 効果的なMD 構成 冷静に 情熱的に 店舗に望まれている便益の本質をしっかりと見極め 的確なスタンス 多彩なアングルからアプローチ さらにお客様との絆 w i n = w i n の関係を構築し 強力なロイヤリティ形成へと導きます Market Research & Analysis Diverse Branding Operations Commercial Facility Environmental Assessment and Analysis Drafting Retail Business Plans and Concept Strategies Support for Launching of Shops in Commercial Facilities Being successful in today s competitive market requires a consulting partnership and collaborative creation that involves operating the company while considering products and services with customers. GARDE specializes in providing a full range of support services for high-value brands who are concerned about ensuring the right brand positioning in their markets. Brand building services are what we do best from the early stages of identifying your brand s strengths, to implementing them in your store design and merchandizing. Formulating a strategy and planning an effective selection of merchandise needs area analysis, market examination and targeting. This needs to be done with composure, but also with passion! With over 25 years experience in the field, GARDE understands your needs and will help you create brand desire that will have a positive impact for your business worldwide. 4 WE BUILD BRANDS... WE BUILD BRANDS... 5
5 国内外リテール情報コーディネート 海外クリエイター業務コーディネート 海外マテリアル F F E コーディネート 各種プロジェクトコーディネート 私たちG A R D E は常にトレンド 世界動向に敏感かつスピーディに対応し 独自のアイデンティティの確立 およびネットワークの拡大強化に努めてまいりました ヨーロッパ アメリカ そしてアジアと 広範囲なネットワーク網 人材 情報 マテリアル調達 多彩なネットワークがクロスオーバーしビジネスの可能性を広げていく 常に現地に密着したトレンド情報を最大限活用し いかなるプロジェクトにも柔軟に対応します グローバルなビジネス環境を確実に構築する マルチナショナルな人材集団です イベントプランニング & PR Coordination of Domestic and Overseas Retail Design Projects Coordination of Overseas Creative Designs and Concepts Coordination of Overseas Materials and FF&E Procurement Event Planning and Promotion We at GARDE have consistently responded to domestic and global trends both perceptively and speedily, and reinforced our network encompassing Europe, the U.S. and Asia to better serve our clients and their individual needs. Procurement of human resources, information and materials are all essential to success and our diverse network crosses over and expands the potential of our business. We optimally apply locally attuned information on trends and flexibly handle our diverse portfolio of projects. GARDE is a multi-national group that resolutely constructs a global business environment. 6 WE BUILD BRANDS... WE BUILD BRANDS... 7
6 環境デザイン ショップデザイン プロダクトデザイン グラフィックデザイン ブランディング / コンサルティングワークがプロジェクト基盤を支える 木の根 幹 であるならば クリエイティブ デザインワークは顧客を惹きつけ 夢を結実させる 華 です 過酷なマーケットにおいて 勝ち抜いていくための個性 魅力 という 引力 の創造 点から線へ 2 次元から3 次元へと展開する 高いクリエイティビティと多彩なツール戦略で 空間を強力なスペースコミュニケーションメディアとして具現化します ウェブデザイン Environmental Design Shop Design (Interior & Exterior) Product Design Graphic Design If branding and consulting work are the roots and trunk that support the project infrastructure, creative and design work are the flowers that produce the fruits of your dreams and attract customers. Creation of individuality and desire are essential to winning in a fiercely competitive market. Space is embodied as a powerful space communication media through advanced creativity and a proud range of tool strategies that are developed from individual dots in a line, from two-dimensional to three-dimensional presentation. GARDE is here to serve you desire through our brand building expertise! Web Design 8 WE BUILD BRANDS... WE BUILD BRANDS... 9
7 SHOPS and BOUTIQUES ショップとブティック 1 GARDE s services are engaged by domestically and internationally renowned brands. We provide the complete package of professional services to formulate your brand from interior and exterior store design to brand implementation and promotion. G A R D E は国内外の有名トップブランドショップを手掛けています インテリア エクステリア デザインからマーケティング戦略 プロモーション展開まで常に販売促進のためにブランドがど うあるべきかを命題とし 専門的で最上級のサービスを提供しています DEPARTMENT STORES and SHOPPING CENTERS 百貨店とショッピングセンター 2 GARDE provides leading services from the planning stage through our branding know-how, masterplanning, concept, environmental and graphic design to ensure our customers successfully establish their brands in the highly competitive market. 激化する大規模 複合商業施設の開発市場で勝ち残るため ブランディングのノウハウ マスタープラン 設計 環境 グラフィックデザインで企画の段階から最上級なサービスを提供し ています RESIDENTIAL and HOSPITALITY レジデンスとホテル 3 At GARDE, we design residential and hospitality environments through strategic planning and with a highly flexible and personalized approach. By understanding the client s and the end user s point of view, we offer design services that add value to your brand. GARDE はマーケティングに基づいた戦略的なレジデンス ホテルデザインを提供します 事業 者の視点とエンドユーザーの視点を総合的に解釈し ブランド力を高めるデザインサービスを 提供しています CORPORATE INTERIORS オフィスとショールーム 4 The visual design of a company serves as its face. GARDE s corporate interior experts design innovative places with a strong brand identity for your offices and showrooms. 企業の顔 となる外面的デザイン G A R D E ではブランディング インテリアデザインの スペシャリストが緻密な分析に基づくデザインで それぞれの企業が理想とするブランド アイデンティティを確立いたします FOOD and ENTERTAINMENT レストランとエンタテインメント 5 GARDE has designed and created attractive spaces that fulfill their purpose and created numerous innovative and popular restaurants over the past two decades. From concept design to branding, design and post-launch support, GARDE provides the total package. G A R D E はこの 20 年間 目的に適った 魅力的な空間の設計 演出 数々の斬新かつ話題性の あるレストランを創りあげてきました コンセプトデザインから ブランディング 設計 さらに オープン後までトータルサポートを行っております 10 WE BUILD BRANDS... WE BUILD BRANDS... 11
8 CORPORATE PROFILE 会社概要 会社名 : 設立年月日 : 払込済資本金 : 代表取締役会長 : 代表取締役社長 : 従業員数 : 所属協会 : 許認可 : 所在地 : 株式会社ギャルドユウ エス ピイ 1985 年 4 月 8,000 万円岡田望登樹谷口晴彦 98 名アメリカ商工会議所在日フランス商工会議所イタリア商工会議所在イタリア日本人商工会議所海外ファッションブランド協会一級建築士事務所登録第 号 東京都港区南青山 F 4F Company Name: Year of Establishement: Capital: Chairman: President: Number of Employees: Member of: Register: Address: Garde Co., Ltd. April 1985 JPN 80,000,000 Motoki Okada Haruhiko Taniguchi 98 American Chamber of Commerce in Japan French Chamber of Commerce and Industry in Japan Italian Chamber of Commerce in Japan Japanese Chamber of Commerce and Industry in Italy Overseas Fashion Brand Association First Degree Architect Office No Minami-Aoyama, Minato-ku, Tokyo , Japan HISTORY 業績 1985 年 1990 年 1991 年 1995 年 1997 年 1997 年 1998 年 1999 年 2001 年 2001 年 2005 年 2006 年 2008 年 2009 年 2009 年 4 月 9 月 7 月 5 月 6 月 9 月 5 月 4 月 4 月 12 月 3 月 9 月 4 月 2 月 2 月 ( 株 ) ギャルドツェンティーワンを設立大阪営業所を開設インテリアデザインの専門情報誌 店装情報 を発刊 ( 株 ) ジイ エイチ エイデザインを設立ミラノにデザイン室を開設ニューヨークにデザイン室を開設米国にてVMSDの金賞受賞ギャルド USA 法人登録ギャルド Italy 法人登録大阪支社を心斎橋に移転売上高 50 億円達成ニューポートビーチ事務所を開設ニューポートビーチ事務所をロサンゼルスに移転パリ事務所を開設シンガポール事務所を開設 Apr Sep Jul May Jun Sep May Apr Apr Dec Mar Sep Apr Feb Feb Established GARDE 21 Opened Osaka Office Started publishing Tensojouhou, a specialized book on interior design trends in Japan Established G.H.A. Design Co., Ltd. Opened Design Office in Milan Opened Design Office in New York Won the VM+SD competition for International Store Interior Design Established GARDE USA Established GARDE Italy Moved Osaka Office to Shinsaibashi Yearly sales reached 5,000,000,000 yen Opened Newport Beach Office Moved Newport Beach Office to Los Angeles Opened Paris Office Opened Singapore Office CORPORATE LOCATIONS 所在地 TOKYO Garde Co., Ltd Minami-Aoyama, Minato-ku Tokyo, JAPAN T F 東京本社株式会社ギャルドユウ エス ピイ 東京都港区南青山 F 4F T F OSAKA Garde Co., Ltd Nishi-Shinsaibashi, Chuo-ku Osaka, JAPAN T F 大阪支社株式会社ギャルドユウ エス ピイ 大阪府大阪市中央区西心斎橋 T F MILAN Garde Italy s.r.l. Via Andreani Milano, ITALY T F PARIS Garde Co., Ltd. 39 Rue Faidherbe Paris, FRANCE T +33 (0) F +33 (0) NEW YORK Garde USA Co., Ltd. 853 Broadway, Suite 1410 New York, NY 10003, USA T F LOS ANGELES Garde USA Co., Ltd. 46 E. Colorado Blvd. Pasadena, CA 91105, USA T F SINGAPORE Garde Co., Ltd. 90 Jalan Hitam Manis Singapore T F WE BUILD BRANDS... w w w. g a rd e. c o. j p
9 BRANDS WE BUILD: fashion alberta ferretti ann royal anna molinari anya hindmarch après seize armani aspesi ballantyne bally black & white blumarine bonpoint bottega veneta bpqc brioni burberry charles jourdan christian lacroix coccinelle d&g d squared daks diesel diffusione tessile dkny dolce & gabbana driza bone ego ipse élégance epoca ermanno scervino escada etro eugènie ez by zegna ferragamo flaxus foxey fragile furla furrer jacot gant gas generra geox goyard h&m hache harrods helmut lang hilton time hirofu hogan hugo boss iblues jaeger jil sander jimmy choo j.m. weston john lobb joseph juicy couture just cavalli katharine hamnett kitamura koji atelier krizia lacoste leonard les copains l imicuore louis crayon mango mariella burani max & co. max mara miu miu moschino neil barrett nicole miller nine west noble house old england orla kiely pal zileri patrick cox paul stuart philosophy picone porsche design pringle raf simons rayban rena lange rené lezard rucoline schiatti white label see by chloé sergio rossi st. john stephan kélian to be chic tod s tommy hilfiger valentino versace yukiko hanai yves saint laurent watch & jewelry a. lange & söhne antonini boucheron bulgari dodo égérie folli follie furrer jacot links montblanc pomellato roger dubuis tag heuer tiffany unoaerre untitled jewel home furnishing apple cassina ixc cristofle designer s guild lladro riedel royal doulton samsonite timeless comfort tintin vulcanize beauty & cosmeticsi amore pacific clarins guerlain l occitane molton brown neal s yard remedies oliviers & co. the body shop residential & hospitality candeo hotels park court azabu juban park tower gransky the toyosu tower department stores & shopping centers barneys new york coredo estnation far eastern taichung granduo kamata hankyu isetan keio lalaport tokyo bay mitsukoshi printemps riverain shin shin food & entertainment angelo bicchuya bulgari café & restaurant bunmeido burberry café chez tomo de longhi s ginza sembikiya harrods kidzania l ensemble caretta sake bar kushi suntory ucc café comfort 4 c flags café 4040 club corporate interiors & branding aspen village atsugi au calyon deutsche bank fuji television futurebrand hirofu legal futures lundbeck nexion philip morris société générale swedish embassy tokyo star bank ubs WE BUILD BRANDS...
10 Selected Projects Overview
11 NOVEMBER 2008 Hankyu Nishinomiya Interior Concept Design / Public Space Design / Architectural Design Supervision / Tenant Design Supervision Sales Area Design / VMD Direction / Environmental Graphics & Signage / Project Management / FF&E Coordination DEPARTMENT STORES
12 Mitsukoshi Ginza SEPTEMBER 2006 OCTOBER 2007 Mitsukoshi Nihonbashi 1F - 3F Interior Concept Design / Sales Area Design / FF&E Coordination VMD Direction / Art Coordination / New York Runway Branding MD Planning / 1F Concept Design / 1F Public Space Interior Design / 1F Tenant Storefront Guidelines 1F Interior Administration / 1F Sales Area Design / FF&E Coordination DEPARTMENT STORES DEPARTMENT STORES
13 Shin Shin Taipei Exterior & Interior Concept Design / Façade & Public Space Schematic Design / Tenant Storefront Guidelines APRIL 2007 JANUARY 2007 Hankyu Kaohsiung Interior Concept Design / Public Space Design / Environmental Graphics & Signage / FF&E Coordination DEPARTMENT STORES DEPARTMENT STORES
14 LaLaport Tokyo Bay Funabashi MAY F Interior Concept Design / Tenant Storefront Guidelines SHOPPING CENTERS
15 Granduo Kamata Interior Concept Design / Public Space Design / Design Supervision / Interior Administration APRIL 2008 MARCH 2004 Coredo Nihonbashi Interior Concept Design / Public Space Design / Tentant Storefront Guidelines / Environmental Graphics & Signage SHOPPING CENTERS SHOPPING CENTERS
16 Park Tower GranSky Gotanda MARCH 2010 Interior Concept Design for all Common Areas and Guest Rooms / FF&E Coordination RESIDENTIAL
17 Park Court Azabujuban The Tower JUNE 2010 MARCH 2009 The Toyosu Tower Model Room Interior Design / FF&E Design & Coordination Interior Concept Design for all Common Areas and Guest Rooms / FF&E Coordination RESIDENTIAL RESIDENTIAL
18 Candeo Hotels Fukuyama JUNE 2008 Façade & Interior Design for all Common Areas and Guest Rooms / FF&E Design & Production HOSPITALITY
19 Candeo Hotels Sano JUNE 2008 SEPTEMBER 2007 Candeo Hotels Ohtsu Façade and Interior Design for all Common Areas and Guest Rooms / FF&E Design & Production Façade and Interior Design for all Common Areas and Guest Rooms / FF&E Design & Production HOSPITALITY HOSPITALITY
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