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Toward globalization of the media industry Keyword: global media, international broadcasting, public diplomacy, newspaper, business models 1 1

Journal of Global Media Studies Vol. 14 2 2009 464 2020 933 2010-2011 13.4 1.9 5.0 1.9 METI 2013 Humanmedia 2012 1 JETRO 2011 2012 DVD Joseph S. Nye Jr. Soft Power Nye 2004 p.26 Nye 2004 p.27 2011 JETRO 2012 2 2

3 3 Nye 2011 public diplomacy 1965 Edmund Gullion 2012 9.11 2007 p.15 NHK IP web CNN Cable News Network

Journal of Global Media Studies Vol. 14 BBC KBS CCTV NHK BBC BBC BBC 3 BBC 2014 1 28 BBC 1932 1938 3 http://www.bbc.co.uk/worldserviceradio/help 2014 BBC 4 24 200 2 9500 170 46 81 35 BBC BBC Global News, Ltd CNN KBS KBS 1973 1950 2003 2001 TV KOREA KBS TV KOREA KBS 2003 TV KOREA 24 KBS KBS 2003 KBS 4 http://www.bbc.co.uk/news/world-radio-andtv-12957296 4

NHK BS NHK KBS KBS KBS 54 1 5 KBS KBS KOREA 2007b KBS world 1997 TV2 1995 5 2007a 2009 1997 1998 2009 CCTV-4 CCTV-9 2000 CRI China Radio International 61 2011 NHK 2012 CCTV 2009 9 12 2011 2015 2012 5

Journal of Global Media Studies Vol. 14 2015 5 20 2010 2013 NHK NHK NHK NHK NHK 18 NHK NHK Microsoft Japan International Broadcasting Inc. JIB - 1990 NHK CNN GNN NHK 1995 1 5 1999 1 2006 6 1 : 2012 6

2006 2007 2009 1980 90 NHK 2012 TBS Channel JAPAN Web 2013 Hello! Japan! 8 15 BEAJ Broadcast Program Export Association 2013 8 ASEAN 2006 3 NHK BBC NHK 7

Journal of Global Media Studies Vol. 14 8 ICT ICT cannibalization

9 5 2 1 2 2 2 1 Fetscherin and Knolmayer 3 1 2 3 100% 3 100% Figure1 19 11 1989 Figure1 16 19 2

Journal of Global Media Studies Vol. 14 10 2010 3 23 2010 7 7 2% 12 9 NIKKEI NET My 1000 5383 4568 4000

11 Web 1 2014 2 4 ID 300 ID ID 2009 ID Biz ID 210 ID BP BP 90 ID ID BP, ID 300, 2014/2/4. 1:00.,http://www.nikkei. com/article/dgxnas6mm2b01_t00c14a2tj1000/ 2014/2/4 2012 11 1 NEXT

Journal of Global Media Studies Vol. 14 157 WEBRONZA 2013/01/17 1 10 2011 1 2010 2 3 3 2 12 12

13 ID PV 12 157 3675 NEXT 2013 2

Journal of Global Media Studies Vol. 14 Cull, Nicholas J. 2008. The Cold War and the United States Information Agency: American Propaganda and Public Diplomacy, 1945-1989,Cambridge. Nye, Joseph S. Jr. 2004. Soft Power: The Means to Success in World Politics, Perseus Books Group, 21 2004. 2011. The Future of Power, Public Affairs 21 2011. NHK 2012. 2012 NHK. http://www.nhk.or.jp/bunken/summary/research/ focus/236.html 2014/1/25 2010. NHK TV : 1 2010 10 :2-17. 1999. TV Japan : Ohio 29 :29-53. 2007. PHP. 2013.. http://www.meti.go.jp/ committee/kenkyukai/shoujo/creative_industries/ pdf/001_s01_00.pdf 2014/1/25 2012. BBC 2012 8 :38-49. 2013.. ISSUE BRIEF NUMBER 804 2013.10.18. :1-13. 2012. NHK ISSUE BRIEF NUMBER 739 2012.3.6. :1-10. 2012. 19. http://www.soumu.go.jp/main_content/000187589. pdf 2014/1/25 2013. 3. http://www.soumu.go.jp/ main_content/000206426.pdf 2014/1/25 2013. ICT http://www.soumu.go.jp/johotsusintokei/ linkdata/h25_01_houkoku.pdf 2014/1/25 2007a. arirang 2007 1 :50-65. 2007b. KBS WORLD TV 2007 9 :10-19. 2009. KBS IT 2009 3 :48-55. 2008... 2012.. 35 :71-93. 2012. 81. http://www.meti.go.jp/committee/kenkyukai/shoujo/ creative_industries/pdf/001_s01_00.pdf 2014/1/25 14

Humanmedia 2012. 2011 11.7 2.http://humanmedia.co.jp/ database/pdf/releasetop.pdf 2014/1/25 2011. ICCS Journal of Modern Chinese Studies Vol.4 1 2011. 97-107. 2009. 2009 3. 2011. 2011 6 : 102-113. 2013. 6 19 :29-38. 2011... JETRO 2011.. http://www.jetro.go.jp/jfile/ report/07000622/korea_contents_promotion.pdf 2014/1/25 BBC world service http://www.bbc.co.uk/ worldserviceradio 2014/1/25 NHK world http://www3.nhk.or.jp/nhkworld/japanese/ top/index.html 2014/1/25 Bucy, Erik P. 2004. Second Generation Net News: Interactivity and Information Accessibility in the Online Environment. Internationa Journal on Media Management, 6 1&2, 102-113. Fetscherin, Marc and Gerhard Knolmayer 2007. Business Models for Content Delivery: An Empirical Analysis of the Newspaper and Magazine Industry, 6 1&2, 4-11. Greenwald, Bruce and Judo Kahn 2005. Competition Demystified. Portfolio, Penquin Group USA. McGrath, Rita Gunther 2013. The End of Competitive Advantage. Boston, Massachusetts, Harvard Business Review Press. Doz, Yves L 2012. Managing Global Innovation, Harvard Business Review Press, Boston, Massachusetts. Mahadevan, B. 2000. Business Models for Internetbased e-commerce An Anatomy. California Management Review, 42 4, 55-69. Novak, T., & Hoffmann, D. 2001. Profitability on the Web: Business Models and Revnue Streams. Retrieved February 15, 2004, http://elab. vanderbilt.edu/research/papers/pdf/manuscripts/ ProfitabilityOnTheWebJan2001.pdf 2014/2/4 Porter, M. 1998. Competitive Stratgy: Techniques for Analyzing Industries and Competitors. New York: Free Press. Wand, C.-P., & Chan, K. 2003. Analyzing the Taxonomy of Internet Business Models Using Graphes. Retrieved February 15, 2004, from http://www.firstmonday.dk/issues/issue8_6/wang/ 2014/2/4 Zinnbauer, Markus and Ludwig Maximilians 2011. E-Newspaper: Consumer Demands on Attributes and Features. International Journal on Media Management, WEBRONZA+,, 2013 1 17,WEBRONZA. http://astand.asahi.com/magazine/wrnational/ special/2013011700013.html 2014/2/4, ID 300, 2014/2/4. 1:00 http://www.nikkei.com/ article/dgxnas6mm2b01_t00c14a2tj1000/ 2014/2/4 15

Journal of Global Media Studies Vol. 14 16