2016 Market Survey Of Overseas Travel
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Index Prologue: Outline of the Report 5 1) Outline of the Survey 6 2) Profile of the Respondents 7 Reference: Overseas Travel in 2015 11 1) Outline of the Survey 12 2) Overseas Travel in 2015 13 Part 1: Trends in Overseas Travel Booking in 2015 Chapter 1: Outline of Overseas Travel in 2015 15 1. Number of Overseas Trips in 2015 16 2. Destinations in 2015 17 Reference Overseas destinations ever visited 20 3. Trigger for Overseas Travel in 2015 21 4. Style of Travel 22 5. Number of Accompanying Travelers 23 6. Travel Expenses 24 7. Number of Days Traveled 28 8. Purpose of Travel 29 9. Actions at Destination 1) Total 31 2) What was Included in Package Tours 32 3) What was Booked Prior to Departure 33 4) What was Booked at Destinations 34 10. Amount of Money Used at Destinations 1) Total 35 2) Shopping Costs 36 3) Meal Costs 37 4) Sightseeing and Activity Costs 38 11. Use of Airlines 39 Chapter 2: Actions Taken for Prior Consideration of Travel 41 1. Destinations Considered / Destinations Decided on 42 2. Reason for Deciding on Destinations 45 3. Degree of Involvement in Consideration Process 46 4. Timing of Travel Consideration and Booking 47 5. Sources of Information Used to Compare for Consideration 50 Chapter 3: Process of Package Tour Selection 51 1. Use of Package Tours 52 2. Reasons for Selection of Package Tour 53 3. Source of Information from Which Package Tour was Found 54 4. Points Considered Important When Selecting Package 55 5. Means of Inquiring to Travel Agencies and Airlines 56 6. Means of Booking with Travel Agencies and Airlines 57 Chapter 4: Process of Arranged Travel Selection 59 1. Matters Arranged Prior to Departure 60 2. Sources of Information Used to Find Air Tickets 61 3. Means of Arranging Air Tickets 62 4. Key Factors When Choosing Airlines 63 3
Index Part 2: Satisfaction with Travel Destinations 65 1. Satisfaction with Travel Destinations 1) Overall 66 2) Sightseeing / Viewing 67 3) Sports / Hands-on Activities 68 4) Meals 69 5) Shopping 70 6) Relaxation / Beauty Treatments and Massages 71 7) Local Hospitality 72 8) Safety / Hygiene 73 9) Nightlife 74 Part 3: Future Overseas Travel 75 1. Countries / Areas Wish to Travel to Overseas in Future 76 2. Countries / Areas Wish to Travel to Overseas in 2016 78 Part 4: First Ever Overseas Trip 79 1. Destination of first ever trip abroad 80 2. First ever trip abroad: Timing of trip 82 3. Trigger for first ever trip abroad 83 4. Style of first ever trip abroad 85 5. Source of information for first ever trip abroad 86 4
Prologue Outline of the Report 5
; 1) Outline of the Survey Purpose To determine details regarding booking, expenses, and degree of satisfaction among those who traveled overseas in 2015. Respondents Those who traveled overseas in 2015 (whose month of departure was in 2015) were selected from INTAGE s Intage Net Panel (the three regions of Kanto, Kansai, and Tokai). Period Mar 22 (The.) through Mar 30 (Wed.), 2016 Method Internet survey Size 4,802 respondents (7,883 approached, 4,934 collected from for a collection rate of 62.6%) Tabulation Method The survey results were subjected to tabulation (weight-back tabulation) by converting to the sex and age composition of leisure travelers. The three areas covered were Kanto (Tokyo, Kanagawa, Chiba, Saitama, Gunma, Tochigi, Ibaragi prefectures), Kansai (Osaka, Kyoto, Hyogo, Nara, Shiga, Wakayama prefectures), and Tokai (Gifu, Shizuoka, Aichi, Mie prefectures). Weighting Analysis Axis Female 1.2349039 0.9952853 0.9173323 0.7756231 0.9790302 The "number of trips taken" categories of "light," "middle," and "heavy" are defined as follows. Light: Those who have thus far traveled overseas 1-3 times Middle: Those who have thus far traveled overseas 4-9 times Heavy: Those who have thus far traveled overseas 10 times or more The classifications of "long distance," "medium distance," and "short distance" used for "Distance of the last destination" were based on the following definition. Long distance: Those whose last travel destination in 2015 was the following countries/areas UK, France, Germany, Spain, Italy, other nations in west Europe, Greece, countries of eastern Europe, countries of northern Europe, Turkey, Morocco, Egypt, Dubai, Kenya, other Middle East or Africa, USA east, USA west, USA south, Canada, Alaska, Mexico, Jamaica, Caribbean islands, other Central/South America, Tahiti, other Islands in South Pacific of Indian Ocean Medium distance: Those whose last travel destination in 2015 was the following countries/areas Hawaii (Oahu), Hawaii (other than Oahu), Palau, other Micronesia, Fiji, New Caledonia, Maldives, Singapore, Phuket, Thai beaches (other than Phuket), Thailand (other than beach resorts), Bali, Indonesian beaches (other than Bali), Indonesia (other than beach resorts), Malaysian beaches, Malaysia (other than beach resorts), Vietnam cities (Ho Chi Minh, Hanoi), Vietnam beaches, Vietnam (other than cities and beach resorts), Cambodia, India, Sri Lanka, other places in Asia, Australia, New Zealand, other places in Oceania Short distance: Those whose last travel destination in 2015 was the following countries/areas Guam, Saipan, Shanghai, Beijing, Hong Kong, Macau, other places in China, Taiwan, Korea, Cebu Island, Philippine beaches (other than Cebu Island), Philippines (other than beach resorts) Among the life stage categories in this report, "unmarried women in 20s and 30s" includes female teens. How the country names are indicated 18-29yrs 30-39yrs 40-49yrs 50-59yrs 60yrs+ Male 0.7175579 1.0022098 1.2042349 0.9484497 1.2310514 The names of countries used in this report were asked about in the questionnaire as follows. Other countries in western Europe were asked about as "Countries in western Europe (Austria, Switzerland, Croatia, the Netherlands, Belgium, Portugal, Vatican, Malta, Monaco, etc.)" In the last survey (implemented in 2014), they were asked about as "Countries in western Europe (other than United Kingdom, France, Germany, Spain, Italy)." Countries of eastern Europe included in the rest of Europe were asked about as "Countries of eastern Europe (Czech Republic, Poland, Hungary, Bulgaria, Romania, Russia, etc.)" In the last survey (implemented in 2014), they were asked about as "Countries of eastern Europe (including Russia)." Countries of northern Europe included in the rest of Europe were asked about as "Countries of northern Europe (Finland, Norway, Denmark, Sweden, Iceland)." In the last survey (implemented in 2014), they were asked about as "Countries of northern Europe." Addenda:(1) Figures from past versions of this survey are quoted as time-series data. 2015 survey: Mar 23-26, 2015; tabulation sample size of 5,000 2014 survey: Mar 24-27, 2014; tabulation sample size of 4,936 (2) For single answers, since figures for each option are rounded off to the second decimal place, the total of all options may not add up to exactly 100%. (3) Since figures are rounded off, figures of 0.04% or less (including 0%) are all indicated as "-". (4) Because the tabulated results were based on weight-back tabulation, there are sample sizes (n) in this report that do not match the tabulation sample sizes that were actually yielded by the survey. 6
2) Profile of the Respondents (1) Sex (Total/Single answer) Age (Total/Single answer) Legend Male Female Legend 20s and under 30s 40s 50s 60s and over Average (yrs) 2016 survey total (n=4,802) 51.2% 48.8 2016 survey total (n=4,802) 19.0% 19.9 21.1 17.5 22.4 45.6 2015 survey total (n=5,000) 52.0 48.0 2015 survey total (n=5,000) 18.2 20.9 21.4 18.8 20.7 45.4 Life stage (Total/Single answer) Office workers/ General (clerical) Office workers/ General (research or technical) No children Office workers Office workers/ General (sales) Youngest child 6 yrs or younger Office workers/ General (others) Youngest child 7 yrs or older Office workers/ Manager class, company directors Civil servants / Educators No children Youngest child 6 yrs or younger 2016 survey total 4,802 19.2 8.3 5.2 5.8 9.0 4.9 5.1 2.2 9.9 4.0 15.7 9.4 1.1 2015 survey total 5,000 19.1 9.5 5.8 5.5 9.0 4.9 4.0 2.6 9.5 4.1 15.2 9.9 1.0 Freelance Youngest child 7 yrs or older 2016 survey total 4,802 16.1 9.9 4.3 20.9 18.1 10.9 3.0 16.8 2015 survey total 5,000 16.3 10.1 4.4 21.3 17.5 11.1 3.0 16.4 Sex Male 2,457 31.4 19.3 8.4 40.9 - - - - Sex & age Unmarried Male Married Male Unmarried Female Married Female Female 2,345 - - - - 37.1 22.4 6.0 34.5 Male 18-29 yrs 341 71.8 22.5 5.5 0.2 - - - - Male 30-39 yrs 475 45.6 24.9 21.9 7.6 - - - - Male 40-49 yrs 580 35.7 23.0 12.2 29.0 - - - - Male 50-59 yrs 465 16.3 21.0 2.2 60.4 - - - - Male 60 yrs or older 596 4.8 7.9 0.2 87.2 - - - - Female 18-29 yrs 573 - - - - 73.7 20.0 6.3 - Female 30-39 yrs 483 - - - - 41.9 35.3 16.1 6.8 Female 40-49 yrs 434 - - - - 33.0 29.0 5.9 32.1 Female 50-59 yrs 378 - - - - 16.0 18.9 0.4 64.7 Female 60 yrs or older 478 - - - - 9.0 8.8 0.2 82.0 Occupation (Total/Single answer) Students Full-time housewives Unemployed Other Area of residence (Total/Single answer) Kanto Total Kita Kanto 4 prefectures Keihanshin Other Kinki 2016 survey total 4,802 62.9 4.3 58.6 13.1 23.9 20.6 3.3 2015 survey total 5,000 61.6 3.9 57.7 13.2 25.2 21.7 3.5 Tokai Kansai Total Timing of departure of last overseas travel (Total/Single answer) 20 15 2016 survey total 2015 survey total 10 5 Selfemployed Parttimers 0 Yearend Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec. & GW Obon SW New total total total Year's total 2016 survey total 4,802 5.4 5.7 6.0 5.0 6.3 6.7 7.0 10.5 13.2 10.3 10.1 13.9 7.7 3.2 2.8 3.5 2015 survey total 5,000 4.7 5.2 6.0 5.0 6.1 6.1 8.1 11.4 11.2 11.0 10.6 14.6 8.3 2.8 2.9 * "*":No applicable data 7
2) Profile of the Respondents (2) Number of overseas trips thus far (Total/Single answer) Legend Once 2-3 times 4-6 times 7-9 times 10 times or more Average (times) 2016 survey total (n=4,802) 5.1% 11.2 16.3 9.4 57.9 16.1 2015 survey total (n=5,000) 5.0 11.8 15.3 9.9 58.0 15.9 Sex Male (n=2,457) 6.6 11.8 16.0 8.0 57.6 17.0 Female (n=2,345) 3.6 10.6 16.6 10.9 58.3 15.2 Sex & age Male 18-29 yrs (n=341) 21.3 26.7 25.3 8.2 18.5 5.8 Male 30-39 yrs (n=475) 10.5 15.8 23.2 8.6 41.8 11.0 Male 40-49 yrs (n=580) 4.1 11.2 13.9 7.7 63.1 18.6 Male 50-59 yrs (n=465) 1.6 5.1 12.4 8.0 72.9 22.7 Male 60 yrs or older (n=596) 1.2 5.8 9.9 7.6 75.4 22.0 Female 18-29 yrs (n=573) 9.3 22.8 28.0 12.3 27.6 7.9 Female 30-39 yrs (n=483) 3.5 10.9 17.9 13.4 54.2 12.6 Female 40-49 yrs (n=434) 0.4 5.5 9.9 8.9 75.3 19.2 Female 50-59 yrs (n=378) 2.1 6.6 11.5 9.7 70.2 20.0 Area of residence 1.2 Female 60 yrs or older (n=478) 3.5 11.7 9.4 74.2 19.4 Kanto (n=3,021) 5.0 10.1 15.8 9.0 60.2 16.9 Kansai (n=1,150) 4.9 14.1 17.5 9.8 53.7 14.6 Tokai (n=631) 6.5 11.4 16.8 10.6 54.8 15.4 Life stage Worker (child 7 yrs and over) (n=1,813) 1.9 7.1 13.5 9.6 67.9 17.3 Worker (child 2-6 yrs) (n=231) 6.5 12.6 19.3 8.8 52.9 13.8 Worker (child 1 yr and under) (n=116) 13.1 17.8 22.7 5.1 41.3 11.1 Worker (married, no children) (n=995) 6.7 11.4 15.0 8.5 58.4 17.6 Worker (unmarried) (n=1,455) 6.3 13.4 18.7 10.2 51.4 15.7 Unmarried male (n=772) 10.4 15.6 19.0 8.9 46.0 15.8 Unmarried female 20s/30s (n=624) 5.5 18.7 24.6 12.5 38.7 9.4 0.4 Unmarried female 40s and over (n=247) 7.1 8.1 81.1 24.6 3.4 Student (n=192) 12.4 26.9 24.6 9.8 26.3 7.1 Number of trips taken Light (n=786) 31.5 68.5 2.1 Middle (n=1,235) 63.5 36.5 6.0 Heavy (n=2,782) 100.0 24.6 8
Overseas destinations ever visited (Total/Multiple answers) TOTAL Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Europe UK France Germany Spain Italy Other Other USA Other Middle countries Middle (excluding USA Canada or places in East Turkey USA east USA west in western East or Hawaii and south Alaska Europe or Africa Europe Africa Alaska) Canada Alaska TO2016 survey total 4,802 63.3 33.3 44.4 33.1 26.1 40.0 31.1 25.9 23.8 15.3 17.5 51.3 31.3 40.6 14.8 24.9 24.3 3.0 2015 survey total 5,000 64.1 33.0 45.2 31.3 24.6 40.3 30.0 24.9 22.2 14.2 16.4 50.3 30.6 40.7 14.5 24.8 24.1 2.5 男性 Sex Male 2,457 58.9 31.3 40.5 32.8 25.1 35.6 29.3 24.0 21.9 13.9 16.2 51.2 32.3 41.3 16.1 24.0 23.4 3.4 女性 Female 2,345 68.0 35.4 48.4 33.3 27.1 44.6 33.0 27.8 25.8 16.8 18.9 51.4 30.2 39.8 13.4 25.8 25.2 2.6 男性 Sex & age Male 18-29 yrs 341 4 5.9 1 8.3 2 4.4 1 5.2 1 4.7 1 9.4 1 3.7 9.1 9.3 4.4 6.7 2 8.8 1 5.8 1 8.9 5.1 1 0.3 1 0.1 1.1 男性 Male 30-39 yrs 475 5 1.9 2 5.1 3 1.9 2 5.9 1 5.2 2 6.8 1 9.8 1 8.1 1 7.5 8.4 14.6 4 3.5 27.8 3 2.7 11.6 1 6.7 1 6.2 2.1 男性 Male 40-49 yrs 580 5 3.3 2 8.2 3 5.9 2 7.8 2 0.7 3 1.1 26.6 21.8 20.1 11.2 15.6 52.9 31.5 42.1 16.4 21.2 20.7 2.5 男性 Male 50-59 yrs 465 60.4 33.1 45.3 36.1 26.3 36.7 31.4 25.7 1 8.4 10.8 15.1 60.4 37.6 51.6 21.4 28.4 26.9 4.1 男性 Male 60 yrs or older 596 76.2 45.5 57.4 50.8 42.1 55.6 46.7 38.0 37.0 28.5 24.6 61.2 41.9 52.1 21.7 37.2 36.6 6.2 女性 Female 18-29 yrs 573 5 3.9 2 1.6 3 3.0 1 9.0 1 4.2 2 8.2 1 5.9 1 2.5 1 2.9 7.8 8.4 3 8.4 2 1.3 2 4.4 7.5 1 2.5 1 2.5 0.4 女性 Female 30-39 yrs 483 64.3 28.7 42.5 2 6.0 2 0.4 35.9 27.4 1 9.2 22.5 13.0 15.3 4 4.3 26.8 3 0.9 9.5 20.0 19.8 0.4 女性 Female 40-49 yrs 434 68.5 41.0 50.7 32.8 25.8 46.3 34.5 30.4 27.3 15.4 22.4 59.6 36.4 49.7 17.8 29.2 28.5 2.7 女性 Female 50-59 yrs 378 73.7 41.9 56.7 40.5 31.2 51.3 37.2 31.2 25.7 16.0 18.7 60.4 35.1 51.7 21.4 30.8 30.0 4.3 女性 Female 60 yrs or older 478 83.6 48.6 64.3 52.9 47.1 66.4 54.5 49.8 43.4 33.2 32.0 59.4 34.8 49.0 13.9 40.4 39.1 6.1 関東 Area of Kanto 3,021 64.5 35.7 46.1 34.4 27.6 41.1 33.0 27.5 24.7 16.3 17.6 54.0 33.9 42.8 16.4 25.5 24.9 3.0 関西 residence Kansai 1,150 61.1 29.3 40.8 30.4 22.0 37.8 26.9 23.4 22.0 14.1 16.5 46.9 28.3 36.8 12.2 25.1 24.3 3.5 東海 Tokai 631 62.0 29.3 42.7 31.7 25.9 39.0 29.4 22.5 22.5 12.4 19.1 4 6.1 2 4.3 36.7 11.6 21.7 21.4 2.4 社会 Life Worker (child 7 yrs and over) 1,813 69.3 38.7 50.8 40.9 32.1 48.1 38.0 31.3 28.1 19.9 19.8 57.4 35.4 47.8 18.3 30.6 29.7 3.9 社会 stage Worker (child 2-6 yrs) 231 59.2 2 7.6 41.4 29.7 24.4 37.6 2 2.9 1 9.0 19.3 9.5 14.1 49.0 31.1 37.8 17.1 20.8 20.8 2.3 社会 Worker (child 1 yr and under) 116 4 8.4 2 1.6 2 5.7 2 0.5 1 1.7 2 5.3 2 1.8 1 1.9 1 2.6 6.4 1 0.9 3 3.2 2 2.5 2 8.5 9.3 1 7.1 1 7.1 4.0 社会 Worker (married, no children) 995 63.2 31.5 46.1 29.8 26.1 40.8 30.5 25.7 23.0 13.5 17.8 51.1 30.7 41.1 15.4 24.8 24.0 3.4 社会 Worker (unmarried) 1,455 60.7 31.3 40.1 28.9 21.7 3 4.4 27.1 23.4 22.9 14.0 17.4 47.4 28.9 3 5.1 10.9 20.5 20.1 2.2 独身 Unmarried male 772 5 1.5 2 7.1 3 3.1 2 7.9 1 9.5 2 7.4 2 3.4 1 8.9 1 7.7 10.8 13.8 4 3.4 27.4 3 2.9 10.4 1 7.5 1 7.3 2.1 独身 Unmarried female 20s/30s 624 58.7 2 5.4 3 6.3 2 1.3 1 5.4 2 9.2 2 0.1 1 6.3 1 7.9 10.8 1 1.4 4 2.2 2 3.4 2 6.9 8.1 1 5.9 1 5.8 0.2 独身 Unmarried female 40s and over 247 79.9 52.1 58.4 44.2 37.2 54.5 46.8 46.1 39.4 23.5 33.6 64.9 39.5 52.8 17.7 36.4 35.3 5.7 学生 Student 192 4 2.0 2 1.2 2 2.2 1 9.8 1 2.1 1 5.0 1 4.9 1 0.5 6.7 2.9 4.2 3 6.2 1 8.7 2 2.5 8.3 1 4.5 1 4.5 ライNumber of Light 786 3 2.3 9.0 1 5.0 8.7 4.4 1 1.4 5.6 4.0 3.4 2.1 1.8 1 6.7 8.0 1 0.6 2.6 5.0 4.9 0.2 ミド trips taken Middle 1,235 5 4.3 2 1.0 3 2.1 1 9.6 1 4.5 2 6.8 1 8.4 1 2.5 1 0.6 5.5 7.1 3 8.6 1 9.5 2 5.7 7.6 1 3.8 1 3.7 0.5 ヘビ Heavy 2,782 76.1 45.7 58.1 46.0 37.3 54.0 43.9 37.9 35.4 23.3 26.6 66.7 43.1 55.7 21.4 35.4 34.5 5.0 Hawaii Guam or Saipan China (excluding Hong Kong and Macau) Hong Kong or Macau Central/ South China Other Hawaii South Pacific (excluding China Hong Hawaii (other Guam or Hong America Hawaii Guam Saipan islands or Hong Shanghai Beijing (exc. Hong Kong or (Oahu) than Saipan Kong or other Kong and Kong / Macau Oahu) Caribbean islands Macau) Macau) Macau Taiwan Korea TO2016 survey total 4,802 14.7 54.2 48.5 28.4 46.7 42.1 20.6 13.6 37.0 26.3 22.0 20.1 41.6 41.0 21.7 48.5 51.4 2015 survey total 5,000 13.9 54.9 49.2 28.1 46.4 42.4 20.2 12.5 36.4 25.6 20.9 19.4 43.8 42.9 23.1 47.8 52.2 男性 Sex Male 2,457 15.6 52.8 47.4 27.8 45.8 41.3 21.4 13.3 40.9 29.8 25.2 22.7 41.3 40.7 23.4 47.2 4 6.2 女性 Female 2,345 13.7 55.7 49.6 29.0 47.6 43.0 19.8 13.9 33.0 22.6 18.8 17.3 42.0 41.3 20.0 49.9 56.9 男性 Sex & age Male 18-29 yrs 341 4.2 2 9.1 2 4.2 1 2.0 3 6.0 3 2.8 8.0 5.3 1 7.9 1 1.6 9.5 6.3 1 6.8 1 6.0 6.9 2 7.8 2 6.7 男性 Male 30-39 yrs 475 12.0 4 2.6 3 5.2 2 0.7 3 8.4 3 5.2 1 4.1 12.2 3 0.8 2 0.3 18.6 1 3.7 3 3.3 3 2.5 19.8 4 0.1 3 7.8 男性 Male 40-49 yrs 580 17.2 51.7 45.9 25.3 51.2 45.2 27.4 17.4 43.4 31.3 24.9 23.2 42.9 42.3 24.1 44.8 47.3 男性 Male 50-59 yrs 465 19.0 65.9 62.0 35.7 57.3 51.6 31.4 17.1 45.7 32.7 26.9 27.8 50.4 50.0 27.8 51.6 53.9 男性 Male 60 yrs or older 596 20.9 65.3 60.5 38.8 43.0 39.3 21.3 11.6 55.8 44.2 38.2 34.7 53.1 52.5 31.6 62.8 56.8 女性 Female 18-29 yrs 573 4.3 3 6.2 3 0.4 1 2.1 3 9.9 3 6.6 1 0.8 6.7 1 8.8 1 1.2 8.4 6.9 1 9.6 1 8.8 8.4 3 9.0 50.2 女性 Female 30-39 yrs 483 8.9 51.5 44.5 23.7 49.7 44.3 20.8 14.2 2 9.3 1 7.9 1 3.8 1 3.8 3 5.5 3 4.6 1 6.3 48.0 59.4 女性 Female 40-49 yrs 434 18.8 65.1 60.0 33.2 58.1 51.4 29.8 18.0 35.9 25.8 19.0 16.5 56.7 55.8 24.9 48.0 62.8 女性 Female 50-59 yrs 378 19.5 70.0 64.7 40.7 54.2 49.9 25.1 19.9 35.3 24.4 23.2 18.7 51.7 51.1 23.4 54.0 53.6 女性 Female 60 yrs or older 478 20.5 63.5 56.4 41.6 3 9.8 3 6.1 16.4 13.9 49.4 36.7 32.6 33.0 54.3 53.9 30.5 63.3 59.6 関東 Area of Kanto 3,021 16.2 56.0 50.8 29.2 48.8 43.1 23.8 15.0 36.6 25.6 21.9 20.0 42.4 41.8 22.4 48.9 49.4 関西 residence Kansai 1,150 11.5 50.9 44.4 25.8 42.0 39.7 1 4.3 10.6 37.5 26.8 21.1 19.8 40.5 39.5 20.9 48.7 55.0 東海 Tokai 631 12.8 51.8 45.0 29.3 44.8 41.8 17.1 12.2 38.4 28.6 24.5 21.0 40.2 39.3 20.3 46.1 54.5 社会 Life Worker (child 7 yrs and over) 1,813 17.5 65.0 59.2 37.6 48.4 44.3 21.9 12.7 43.1 31.4 27.8 25.8 46.9 46.3 24.4 53.2 52.3 社会 stage Worker (child 2-6 yrs) 231 12.7 55.4 49.5 27.0 61.2 54.8 28.1 18.5 37.0 26.1 18.8 18.1 43.4 42.0 18.9 3 7.3 51.0 社会 Worker (child 1 yr and under) 116 7.3 4 5.4 4 1.6 1 9.5 55.8 52.9 21.8 19.2 2 6.9 22.9 1 4.8 1 0.2 2 5.2 2 4.3 1 6.4 4 3.1 3 9.2 社会 Worker (married, no children) 995 16.5 55.7 50.0 27.6 48.5 42.2 23.6 18.9 35.6 24.0 20.8 17.3 43.0 42.3 21.5 46.4 51.9 社会 Worker (unmarried) 1,455 12.3 4 3.7 3 7.7 2 0.6 42.5 38.3 17.9 11.2 33.6 23.5 18.5 17.5 39.1 38.2 21.8 48.7 53.0 独身 Unmarried male 772 11.5 3 8.7 3 3.2 1 8.3 3 8.0 3 4.2 15.8 10.1 35.7 25.5 21.0 19.3 3 6.5 3 5.9 22.1 4 2.5 4 3.1 独身 Unmarried female 20s/30s 624 6.2 3 7.1 3 1.3 1 4.9 4 0.6 3 6.8 1 3.3 6.4 2 1.2 1 3.5 9.2 8.5 2 4.1 2 3.0 1 1.6 45.7 54.4 独身 Unmarried female 40s and over 247 23.8 64.2 57.8 35.5 50.8 47.1 26.0 20.8 47.1 34.5 27.7 27.3 65.2 64.9 33.6 62.1 68.0 学生 Student 192 3.8 2 8.2 2 4.6 1 2.2 2 9.1 2 7.8 4.5 3.2 1 9.4 1 3.3 9.3 8.1 1 2.9 1 2.9 4.5 3 0.9 3 6.2 ライNumber of Light 786 1.1 2 6.4 2 2.1 9.8 2 0.0 1 7.4 4.6 3.2 8.7 4.4 3.8 3.2 7.1 7.0 3.4 2 1.0 1 7.5 ミド trips taken Middle 1,235 5.2 4 7.6 4 0.2 1 9.5 4 1.6 37.3 1 1.3 6.1 2 0.7 1 1.7 1 0.1 8.1 2 5.6 2 4.7 9.9 3 8.0 4 1.4 ヘビ Heavy 2,782 22.7 65.0 59.6 37.6 56.4 51.3 29.3 19.9 52.3 39.0 32.5 30.1 58.5 57.8 32.2 60.9 65.4 Southeast Asia Thai Indonesian New beaches Bangkok Other Southeast beaches Indonesian Zealand or Long Medium Short Singapore Phuket (other or other Bali Malaysia Philippines Vietnam Cambodia places in Oceania Australia Asia (other cities other distance distance distance than Thai cities Asia than Bali) Oceania Phuket) TO2016 survey total 4,802 64.9 38.8 12.6 9.4 31.1 21.6 4.3 9.0 22.6 13.6 21.8 14.2 13.0 38.5 34.7 12.9 79.1 85.0 86.6 2015 survey total 5,000 63.9 37.8 11.9 9.5 30.6 21.1 4.6 8.3 21.9 13.4 20.9 13.3 12.4 37.5 33.3 12.8 79.2 84.3 86.7 男性 Sex Male 2,457 64.0 37.4 12.4 11.2 33.5 19.1 4.9 9.7 24.0 15.9 20.9 13.9 14.3 36.2 32.7 13.1 75.7 84.3 84.8 女性 Female 2,345 65.9 40.2 12.8 7.5 28.5 24.1 3.7 8.3 21.1 11.2 22.9 14.5 11.7 40.9 36.8 12.6 82.8 85.7 88.6 男性 Sex & age Male 18-29 yrs 341 4 5.7 2 2.7 3.2 4.2 1 6.8 5.9 1.5 3.8 1 1.6 7.6 9.1 8.8 5.9 2 0.6 1 8.5 4.0 6 1.5 6 8.6 6 8.0 男性 Male 30-39 yrs 475 5 5.3 2 9.3 10.1 9.5 27.4 1 4.8 2.7 9.1 1 7.5 11.4 1 6.2 11.6 12.2 2 9.5 2 6.4 10.5 6 9.2 7 7.4 8 0.6 男性 Male 40-49 yrs 580 66.0 38.2 14.1 13.7 37.1 21.8 4.4 10.2 25.5 19.1 20.7 14.1 16.4 38.8 35.7 12.0 7 3.7 86.3 87.3 男性 Male 50-59 yrs 465 69.6 41.8 20.8 14.5 40.2 26.5 6.1 10.4 26.5 19.0 23.3 11.6 15.3 41.6 37.8 15.5 80.4 90.8 92.7 男性 Male 60 yrs or older 596 75.2 47.9 11.2 11.4 39.0 21.7 8.1 12.6 32.9 18.6 29.5 20.0 18.0 43.8 39.0 19.4 87.2 91.5 89.0 女性 Female 18-29 yrs 573 5 3.0 2 5.2 6.9 3.0 1 6.6 17.0 1.3 4.3 9.9 7.3 1 2.5 9.7 5.2 3 2.8 2 9.3 6.5 7 1.6 7 5.9 82.8 女性 Female 30-39 yrs 483 62.1 3 2.4 10.9 6.6 2 5.4 24.3 2.5 7.0 1 6.3 10.1 21.6 15.1 9.7 37.3 33.8 8.0 79.8 84.1 88.5 女性 Female 40-49 yrs 434 75.1 47.6 20.9 11.4 34.2 30.2 4.9 9.3 27.3 15.6 24.9 12.5 14.0 48.4 43.6 13.3 86.9 90.9 93.2 女性 Female 50-59 yrs 378 69.6 51.5 16.0 11.9 33.9 28.5 5.7 11.7 29.0 13.8 25.5 14.8 12.9 46.8 43.1 16.6 86.9 90.3 89.5 女性 Female 60 yrs or older 478 73.8 50.6 11.7 6.8 36.5 23.4 5.3 10.9 27.5 11.1 32.6 21.1 18.6 42.8 37.9 20.9 92.2 90.8 90.6 関東 Area of Kanto 3,021 66.1 40.3 13.3 10.3 31.4 22.4 4.6 10.0 23.8 14.9 22.5 13.6 13.7 37.5 33.8 11.9 80.6 85.6 86.8 関西 residence Kansai 1,150 61.8 36.2 10.6 7.0 29.8 20.6 4.1 7.6 20.1 10.7 20.8 14.2 10.9 40.1 36.2 14.5 76.8 83.5 86.5 東海 Tokai 631 64.7 36.3 12.7 9.4 31.5 19.4 3.4 7.1 21.3 12.7 20.7 16.9 14.1 40.6 36.4 14.4 76.1 84.8 86.0 社会 Life Worker (child 7 yrs and over) 1,813 69.5 44.6 12.6 9.2 33.0 21.0 5.4 9.6 24.9 12.7 24.7 14.2 13.3 41.6 37.6 16.1 83.9 90.4 89.3 社会 stage Worker (child 2-6 yrs) 231 63.5 35.3 13.9 10.9 2 6.0 20.3 4.6 9.0 1 7.1 17.8 1 5.9 7.7 9.9 34.6 31.7 9.9 74.9 83.3 87.7 社会 Worker (child 1 yr and under) 116 5 4.9 2 3.9 14.9 7.4 2 2.5 21.8 2.7 8.2 1 3.9 14.7 1 4.6 12.3 9.8 2 3.8 2 0.4 9.6 6 4.4 80.4 7 9.3 社会 Worker (married, no children) 995 65.0 38.4 14.9 10.5 32.0 26.5 4.7 9.3 23.1 13.2 22.2 15.1 13.7 39.7 36.6 12.3 80.3 85.8 85.9 社会 Worker (unmarried) 1,455 62.6 35.4 11.6 9.7 31.2 21.2 3.2 8.9 22.1 14.9 21.2 15.8 14.3 36.8 32.9 10.7 76.2 80.8 85.5 独身 Unmarried male 772 5 8.3 3 3.0 9.9 11.6 32.8 1 5.9 3.0 9.6 24.0 16.3 19.5 13.9 14.9 3 2.3 2 8.4 10.3 6 7.6 7 6.9 8 1.5 独身 Unmarried female 20s/30s 624 5 6.3 2 8.0 7.9 3.7 1 9.8 18.0 1.5 4.1 1 3.4 9.2 1 6.6 13.6 7.8 35.2 31.6 7.2 77.5 7 6.1 85.5 独身 Unmarried female 40s and over 247 79.4 53.5 21.5 13.0 44.6 34.1 6.5 14.8 31.7 20.6 30.0 19.6 21.1 49.0 42.9 18.0 91.0 92.4 91.8 学生 Student 192 4 6.3 2 4.6 4.7 2.5 1 7.9 5.9 1.0 3.4 1 3.5 9.1 9.9 5.6 3.9 2 9.0 2 3.9 6.9 6 4.5 6 5.3 7 6.9 ライNumber of Light 786 2 4.5 7.8 1.8 0.6 6.4 4.5 0.2 1.0 2.6 2.9 2.5 2.3 1.7 1 2.3 1 1.1 2.2 4 7.0 5 4.3 5 6.5 ミド trips taken Middle 1,235 5 2.2 2 2.7 4.9 3.0 1 5.7 1 0.6 0.4 1.5 8.7 5.7 1 1.1 8.2 4.2 2 7.7 2 4.1 6.8 74.6 83.3 86.6 ヘビ Heavy 2,782 82.0 54.7 19.0 14.7 44.8 31.2 7.2 14.6 34.4 20.1 32.1 20.1 20.2 50.7 46.1 18.6 90.2 94.4 95.1 50.0 Figures 5 or more points or higher than the 2016 survey total are shaded. 5 0.0 Figures 5 or more points or lower than the 2016 survey total are shaded. Oceania 9
10
Reference Overseas Travel in 2015 11
1) Outline of the Survey Prior to the main part of this report, booking status, cost, degree of satisfaction (from page 15 on), the results such as rate of overseas travel in 2015 are indicated from the following survey results. Purpose To get a picture of what travel abroad was in 2015. Respondents Whose who were selected from INTAGE s Intage Net Panel (the three regions of Kanto, Kansai, and Tokai). Period Mar 9 (Wed.) through Mar 15 (The.), 2016 Method Internet survey Size 66,310 respondents (204,786 approached, 66,719 collected from for a collection rate of 32.6%) Of the 66,310 respondents included in this survey, only the 19,993 evenly collected on the basis of gender and age were subjected to the following method of weight-back tabulation for displaying here Tabulation Method The results of this survey were subjected to tabulation (weight-back tabulation) to conform to the gender and age population breakdowns of the three areas as based on the 2010 National Census (Bureau of Statistics Ministry of Internal Affairs and Communications). The three areas covered were Kanto (Tokyo, Kanagawa, Chiba, Saitama, Gunma, Tochigi, Ibaraki prefectures), Kansai (Osaka, Kyoto, Hyogo, Nara, Shiga, Wakayama prefectures), and Tokai (Gifu, Shizuoka, Aichi, Mie prefectures). Weighting Male Female 18-29yrs 30-39yrs 40-49yrs 50-59yrs 60yrs+ 18-29yrs 30-39yrs 40-49yrs 50-59yrs 60yrs+ 0.75193552 0.78848723 0.93698177 0.72336238 1.67149382 0.71858455 0.75749785 0.90361129 0.71083588 2.03832924 12
2) Overseas Travel in 2015 (1) Overseas travel experienced in 2015 (Total/Single answer) Went overseas Didn't go Legend 2016 survey total (n=19,993) 14.9% 85.1 2015 survey total (n=20,744) 14.8 85.2 Sex Male (n=9,738) 14.0 86.0 Female (n=10,255) 15.7 84.3 Sex & age Male 18-29 yrs (n=1,503) 13.8 86.2 Male 30-39 yrs (n=1,577) 10.3 89.8 Male 40-49 yrs (n=1,874) 12.4 87.7 Male 50-59 yrs (n=1,446) 14.2 85.8 Male 60 yrs or older (n=3,338) 16.6 83.4 Female 18-29 yrs (n=1,437) 16.9 83.2 Female 30-39 yrs (n=1,515) 11.8 88.2 Female 40-49 yrs (n=1,807) 11.4 88.6 Female 50-59 yrs (n=1,421) 14.2 85.8 Female 60 yrs or older (n=4,075) 19.2 80.8 Area of residence Kanto (n=11,648) 16.3 83.7 Kansai (n=5,364) 12.4 87.6 Tokai (n=2,981) 13.6 86.4 13
2) Overseas Travel in 2015 (2) Purpose of overseas travel in 2015 (2015 overseas travelers/single answer) Leisure Business To visit friends/ acquaintances/ family/relatives Study abroad/ Training Other Legend 2016 survey total (n=2,972) 76.9% 11.2 7.5 1.9 2.5 2015 survey total (n=3,077) 77.9 10.6 7.0 1.6 2.8 Sex Male (n=1,361) 69.6 22.6 4.6 2.0 1.2 Female (n=1,611) 83.1 1.6 10.0 1.7 3.6 Sex & age Male 18-29 yrs (n=208) 71.0 11.6 5.1 10.9 1.4 Male 30-39 yrs (n=162) 63.4 31.2 2.9 1.0 1.5 Male 40-49 yrs (n=231) 59.9 36.8 3.2 - - Male 50-59 yrs (n=205) 55.6 39.1 4.9-0.4 Male 60 yrs or older (n=555) 80.1 12.0 5.4 0.6 1.8 Female 18-29 yrs (n=242) 78.3 2.4 5.6 8.3 5.3 Female 30-39 yrs (n=179) 83.5 3.0 9.7 0.8 3.0 Female 40-49 yrs (n=206) 84.2 3.1 11.8-0.9 Female 50-59 yrs (n=201) 83.4 2.1 12.0-2.5 Female 60 yrs or older (n=783) 84.1 0.5 10.4 0.8 4.2 Area of residence Kanto (n=1,902) 77.0 11.6 7.5 1.7 2.3 Kansai (n=664) 78.9 9.7 7.4 1.9 2.1 Tokai (n=405) 73.4 11.8 8.1 2.8 3.9 "Leisure" is the total of "Sightseeing," "Sports viewing," and "Hobbies/Sports." "To visit friends/acquaintances/family/relatives" is the total of "To visit friends/acquaintances/family/relatives (stay of less than one year)" and "To visit friends/acquaintances/family/relatives (stay of one year or more)." "Study abroad / training" is the total of "Study abroad / training (stay of less than one year)" and "Study abroad / training (stay of one year or more)." 14
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015 15
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015 1. Number of Overseas Trips in 2015 Number of overseas trips in 2015 (Total/Single answer) Once 2 times 3 times 4 times 5 times or more No ans. Average (times) Legend 2016 survey total (n=4,802) 66.1% 21.1 7.3 2.2 3.3 1.7 2015 survey total (n=5,000) 66.8 20.7 7.4 2.3 2.8 1.6 Sex Male (n=2,457) 65.9 20.4 7.3 2.6 3.8 1.7 Female (n=2,345) 66.3 21.8 7.3 1.7 2.8 1.6 Sex & age Male 18-29 yrs (n=341) 73.9 16.0 5.3 1.5 3.4 1.6 Male 30-39 yrs (n=475) 68.4 19.8 5.3 2.3 4.2 1.7 Male 40-49 yrs (n=580) 64.9 20.7 7.9 1.7 4.8 1.7 Male 50-59 yrs (n=465) 65.7 18.2 9.2 2.9 4.1 1.7 Male 60 yrs or older (n=596) 60.5 24.8 7.9 4.1 2.7 1.7 Female 18-29 yrs (n=573) 68.8 21.6 6.9 0.4 2.4 1.5 Female 30-39 yrs (n=483) 69.7 22.1 4.7 1.6 1.9 1.6 Female 40-49 yrs (n=434) 66.2 18.6 7.8 3.6 3.8 1.7 Female 50-59 yrs (n=378) 64.3 22.8 8.2 1.8 2.9 1.6 Female 60 yrs or older (n=478) 61.7 24.2 9.0 1.6 3.5 1.8 Area of residence Kanto (n=3,021) 65.1 21.5 7.4 2.4 3.7 1.7 Kansai (n=1,150) 67.4 21.3 6.6 1.9 2.9 1.6 Tokai (n=631) 68.4 19.0 8.0 1.9 2.6 1.6 Life stage Worker (child 7 yrs and over) (n=1,813) 67.1 21.1 7.0 2.1 2.6 1.6 Worker (child 2-6 yrs) (n=231) 75.1 14.2 3.4 0.9 6.5 1.6 - Worker (child 1 yr and under) (n=116) 77.8 16.6 4.5 1.1 1.4 Worker (married, no children) (n=995) 66.7 21.0 7.0 2.2 3.0 1.6 Worker (unmarried) (n=1,455) 61.7 22.8 8.4 2.7 4.4 1.8 Unmarried male (n=772) 61.2 20.9 8.9 3.2 5.7 2.0 Unmarried female 20s/30s (n=624) 65.2 24.2 7.6 1.2 1.9 1.5 Unmarried female 40s and over (n=247) 60.0 22.1 8.9 4.0 5.0 1.8 Student (n=192) 68.9 19.1 8.4 1.4 2.3 1.5 Number of trips taken - Light (n=786) 87.2 10.7 2.1 1.1-0.4 Middle (n=1,235) 80.4 15.5 2.0 1.3 1.6 Heavy (n=2,782) 53.8 26.5 11.0 3.6 5.1 2.0 16
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015 2. Destinations in 2015 (1) Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Central/South America or Caribbean Hawaii Guam or Saipan South Pacific islands or other islands China (excluding Hong Kong and Macau) Hong Kong or Macau Southeast Asia Other places in Asia Oceania Destinations in 2015 (Total/Multiple answers) 2015 destination 2014 destination 2013 2012 destination destination 0 5 10 15 20 25 30 35 40 45 (n=4,802) (n=5,000) (n=4,936) (n=5,078) UK 4.2 3.8 0.4 4.2 4.2 France 6.0 7.7 1.7 7.5 7.5 Germany 2015 4.8 4.0 0.8 4.6 4.7 Spain destination 3.9 3.6 0.3 3.5 2.9 Italy 5.8 5.5 0.3 5.7 5.8 Other countries in western Europe 2014 5.8 5.2 0.6 5.6 6.3 Greece destination 0.7 0.6 0.1 0.5 0.5 Countries of eastern Europe 3.1 2.4 0.7 3.1 2.6 Countries of northern Europe 2.2 1.8 0.4 1.9 1.2 Turkey 1.2 1.9 0.7 2.2 2.9 Morocco 0.4 0.7 0.3 0.6 0.6 Egypt 0.1 0.2 0.1 0.5 0.7 Dubai 0.9 0.8 0.1 0.8 0.9 Kenya 0.1 0.1 0.2 0.2 Other Middle East or Africa 0.8 1.0 0.2 1.1 1.9 USA east 4.7 4.3 0.4 3.6 4.1 USA west 5.2 5.1 0.1 5.6 5.5 USA south 1.3 1.4 0.1 1.3 1.4 Canada 2.3 2.4 0.1 1.9 2.0 Alaska 0.2 0.1 0.1 0.1 0.4 Mexico 0.5 0.8 0.3 0.6 0.6 Jamaica 0.1 0.1 0.1 0.1 Caribbean islands 0.3 0.3 0.4 0.3 Other Central/South America 0.9 0.8 0.1 1.3 1.1 Hawaii (Oahu) 13.0 13.5 0.5 12.7 13.5 Hawaii (other than Oahu) 3.5 3.7 0.2 3.7 4.2 Guam 7.0 6.5 0.5 7.7 8.4 Saipan 0.8 1.1 0.3 1.4 1.7 Palau 0.4 0.5 0.1 0.5 0.6 Other Micronesia 0.2 0.1 0.1 0.1 0.2 Fiji 0.1 0.1 0.1 0.1 Tahiti 0.2 0.1 0.1 0.3 0.2 New Caledonia 0.2 0.2 0.2 0.4 Maldives 0.5 0.5 0.6 0.4 Other Islands in South Pacific of Indian Ocean 0.1 0.1 0.2 0.3 Shanghai 2.3 2.2 0.1 2.5 4.3 Beijing 1.0 0.8 0.2 0.7 2.7 Other China 2.4 2.0 0.4 1.9 3.4 Hong Kong 5.4 5.7 0.3 5.0 6.9 Macau 2.1 1.9 0.2 2.1 3.0 Taiwan 15.9 14.3 1.6 12.8 12.1 Korea 10.0 12.5 2.5 15.4 20.3 Singapore 6.1 5.0 1.1 5.4 4.8 Phuket 1.2 1.1 0.1 1.2 1.4 Thai beaches (other than Phuket) 1.1 1.2 0.1 1.4 1.8 Thailand (other than beach resorts) 6.2 5.6 0.6 6.6 6.6 Bali 2.7 2.7 3.2 2.9 Indonesian beaches (other than Bali) 0.4 0.2 0.2 0.3 0.4 Indonesia (other than beach resorts) 0.7 0.6 0.1 0.7 0.7 Malaysian beaches 0.9 0.9 0.9 1.0 Malaysia (other than beach resorts) 2.1 2.2 0.1 2.1 2.1 Cebu Island 1.2 1.0 0.2 0.8 0.9 Philippine beaches (other than Cebu Island) 0.6 0.2 0.4 0.5 0.6 Philippines (other than beach resorts) 1.0 1.2 0.2 0.8 0.9 Vietnam cities (Ho Chi Minh, Hanoi) 3.8 3.9 0.1 4.0 Vietnam beaches 1.3 0.5 0.8 0.4 Vietnam (other than cities and beach resorts) 0.8 0.5 0.3 0.6 Cambodia 1.9 2.3 0.4 2.2 1.7 India 0.9 1.0 0.1 0.9 1.2 Sri Lanka 0.5 0.5 0.5 * Other Asia 1.0 1.2 0.2 1.3 1.6 Australia 3.6 3.3 0.3 3.1 3.8 New Zealand 1.2 1.1 0.1 1.2 0.9 Other Oceania 0.1 0.1 0.1 0.1 Europe/total 25.7 25.4 0.3 26.5 24.5 Middle East or Africa/total 3.0 4.1 1.1 4.7 6.2 USA (exc. Hawaii and Alaska)/total 10.3 9.8 0.5 9.4 9.6 Canada or Alaska/total 2.4 2.5 0.1 2.0 2.3 Central/South America or Caribbean/total 1.5 1.8 0.3 2.0 1.9 Hawaii/total 15.3 15.7 0.4 14.4 15.3 Guam or Saipan/total 7.7 7.4 0.3 8.8 9.5 South Pacific islands or other islands/total 1.6 1.5 0.1 1.8 1.9 China (ex. Hong Kong / Macau)/total 5.0 4.5 0.5 4.4 8.8 Hong Kong or Macau/total 5.9 6.3 0.4 5.7 7.5 Southeast Asia/total 24.3 22.5 1.8 23.6 21.8 Other places in Asia/total 2.2 2.6 0.4 2.6 2.7 Oceania/total 4.8 4.3 0.5 4.2 4.5 Long distance/total 37.7 39.2 1.5 39.5 38.3 Medium distance/total 42.5 41.1 1.4 41.0 39.8 Short distance/total 41.0 40.7 0.3 42.2 49.0 "*":No applicable data increase /decrease 2014 2015 4.2 17
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015 2. Destinations in 2015 (2) Destinations in 2015: by demographic (Total/Multiple answers) TOTAL Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Europe UK France Germany Spain Italy Other Other USA Other Middle countries Middle (excluding USA Canada or places in East Turkey USA east USA west in western East or Hawaii and south Alaska Europe or Africa Europe Africa Alaska) Canada Alaska TOT2016 survey total 4,802 25.7 4.2 6.0 4.8 3.9 5.8 5.8 5.6 3.0 1.2 2.0 10.3 4.7 5.2 1.3 2.4 2.3 0.2 2015 survey total 5,000 25.4 3.8 7.7 4.0 3.6 5.5 5.2 4.5 4.1 1.9 2.5 9.8 4.3 5.1 1.4 2.5 2.4 0.1 男性 Sex Male 2,457 23.7 4.1 5.8 5.0 3.9 5.5 5.3 5.0 3.2 1.3 2.1 9.9 4.9 4.9 1.3 2.3 2.2 0.3 女性 Female 2,345 27.7 4.3 6.3 4.7 3.9 6.0 6.4 6.2 2.7 1.0 1.8 10.7 4.5 5.5 1.3 2.5 2.5 0.2 男性 Sex & age Male 18-29 yrs 341 24.8 4.8 7.6 5.1 5.5 5.5 4.4 2.5 3.2 1.3 2.5 9.5 3.2 5.5 2.1 2.1 1.9 0.2 男性 Male 30-39 yrs 475 2 0.7 5.7 6.3 6.1 1.7 4.6 2.7 3.6 2.7 0.8 1.9 12.9 7.6 6.1 1.5 3.2 3.0 0.2 男性 Male 40-49 yrs 580 1 7.0 3.3 6.2 4.8 2.7 3.5 3.5 3.7 2.7 1.2 2.1 8.3 4.6 4.4 0.4 1.7 1.7 男性 Male 50-59 yrs 465 1 8.4 2.7 4.3 2.2 3.3 4.9 3.5 3.7 2.0 0.8 1.4 9.2 3.3 6.1 0.6 1.8 1.8 0.2 男性 Male 60 yrs or older 596 36.2 4.1 5.2 6.4 6.4 8.5 11.0 9.9 5.0 2.3 2.7 9.7 5.4 3.1 2.1 2.7 2.5 0.6 女性 Female 18-29 yrs 573 22.8 5.0 6.9 5.6 3.4 6.5 4.7 3.0 1.5 0.4 1.1 12.7 5.2 5.8 2.8 1.5 1.5 女性 Female 30-39 yrs 483 26.0 3.9 7.6 3.7 3.1 5.4 4.7 4.5 1.9 0.8 1.0 10.1 4.7 4.5 1.0 2.1 2.1 0.2 女性 Female 40-49 yrs 434 2 0.3 3.6 4.7 2.3 2.5 1.9 4.7 7.2 3.0 0.6 2.5 9.3 3.4 6.3 0.8 1.9 1.7 0.4 女性 Female 50-59 yrs 378 29.0 4.1 6.6 6.2 5.1 5.7 5.7 5.3 1.8 0.6 1.4 10.5 4.7 5.5 0.8 3.5 3.5 0.2 女性 Female 60 yrs or older 478 41.0 4.9 5.3 5.5 5.5 10.2 12.3 11.5 5.5 2.7 3.3 10.2 4.5 5.5 0.6 4.1 4.1 関東 Area of Kanto 3,021 26.9 4.6 6.3 5.4 4.0 5.6 6.3 6.0 2.8 1.2 1.9 11.3 5.2 5.7 1.6 2.4 2.4 0.2 関西 residence Kansai 1,150 23.9 3.8 5.8 3.8 3.2 6.1 4.3 5.5 3.4 1.3 2.3 8.3 4.1 4.0 0.9 2.3 2.0 0.3 東海 Tokai 631 22.9 3.2 5.0 3.8 4.4 5.9 6.4 3.7 2.9 1.0 2.0 9.0 3.7 5.2 0.9 2.6 2.6 0.2 社会 Life Worker (child 7 yrs and over) 1,813 27.9 4.1 4.8 4.5 4.7 6.3 7.3 6.7 3.7 1.6 2.4 9.0 4.2 4.4 1.1 2.4 2.3 0.2 社会 stage Worker (child 2-6 yrs) 231 1 3.8 3.5 5.2 4.0 1.0 3.0 1.4 1.2 1.8 1.1 0.7 9.7 4.7 6.3 1.3 2.5 2.2 0.3 社会 Worker (child 1 yr and under) 116 1 5.1 6.0 3.8 4.5 1.7 1.7 1.5 0.9 1.1 1.1 6.5 3.5 3.0 1.0 1.0 社会 Worker (married, no children) 995 28.3 3.3 7.8 4.1 4.0 7.1 7.1 5.8 2.3 0.9 1.6 10.3 4.3 5.4 1.4 3.1 3.0 0.4 社会 Worker (unmarried) 1,455 23.5 4.5 6.5 5.2 3.1 5.1 4.2 5.7 2.9 1.1 2.1 11.2 5.5 5.6 1.3 2.0 1.9 0.1 独身 Unmarried male 772 21.2 5.3 6.6 6.9 3.4 4.6 3.7 4.0 3.8 1.5 2.9 11.7 6.0 5.9 1.7 1.9 1.8 0.1 独身 Unmarried female 20s/30s 624 24.7 4.5 6.7 5.5 3.4 5.2 4.2 4.2 1.2 0.5 0.7 13.1 5.8 5.9 2.1 2.0 2.0 独身 Unmarried female 40s and over 247 30.6 3.9 6.4 2.8 3.7 5.5 7.0 11.2 4.0 1.1 2.9 10.4 4.3 6.4 3.0 3.0 0.3 学生 Student 192 27.8 6.7 7.4 9.7 6.3 4.7 5.9 1.0 1.8 0.4 1.8 17.7 6.6 8.8 3.6 2.8 2.8 ライトNumber of Light 786 21.3 4.4 7.0 3.6 2.6 5.4 2.5 1.6 1.8 1.0 0.8 8.1 3.4 4.1 1.5 1.2 1.2 0.1 ミドルtrips taken Middle 1,235 21.6 3.3 4.7 4.1 3.5 4.6 3.9 3.2 1.6 0.6 1.1 8.9 4.0 3.8 1.5 2.2 2.2 ヘビ Heavy 2,782 28.7 4.5 6.3 5.5 4.5 6.4 7.6 7.8 3.9 1.5 2.7 11.5 5.4 6.2 1.2 2.9 2.7 0.3 Hawaii Guam or Saipan Central/ South China Other Hawaii South Pacific (excluding China Hong Hawaii (other Guam or Hong America Hawaii Guam Saipan islands or Hong Shanghai Beijing (exc. Hong Kong or (Oahu) than Saipan Kong or other Kong and Kong / Macau Oahu) Caribbean islands Macau) Macau) Macau Taiwan Korea TOT2016 survey total 4,802 1.5 15.3 13.0 3.5 7.7 7.0 0.8 1.6 5.0 2.3 1.0 2.4 5.9 5.4 2.1 15.9 10.0 2015 survey total 5,000 1.8 15.7 13.5 3.7 7.4 6.5 1.1 1.5 4.5 2.2 0.8 2.0 6.3 5.7 1.9 14.3 12.5 男性 Sex Male 2,457 1.9 15.0 12.6 3.6 8.1 7.2 1.0 1.5 6.7 3.0 1.5 3.3 6.9 6.0 2.7 16.4 7.6 女性 Female 2,345 1.2 15.6 13.4 3.5 7.3 6.7 0.7 1.6 3.2 1.6 0.5 1.5 5.0 4.7 1.5 15.3 12.5 男性 Sex & age Male 18-29 yrs 341 1.3 14.1 11.8 3.4 9.9 9.3 0.6 1.5 5.5 3.4 1.3 1.7 4.2 3.8 1.1 15.8 7.6 男性 Male 30-39 yrs 475 2.1 18.4 14.6 4.4 9.7 8.2 1.9 2.1 7.2 3.0 2.7 3.0 7.2 5.9 3.4 17.7 8.6 男性 Male 40-49 yrs 580 1.7 14.3 12.4 3.3 10.0 9.1 1.0 1.7 6.2 3.3 1.5 2.9 10.6 9.3 4.6 14.1 9.3 男性 Male 50-59 yrs 465 1.2 15.3 13.1 3.5 7.1 6.3 0.8 1.6 7.8 3.5 1.2 4.1 7.6 6.9 1.8 18.8 7.8 男性 Male 60 yrs or older 596 2.7 13.2 11.4 3.5 4.5 4.1 0.4 0.8 6.6 2.3 1.0 4.1 3.9 3.5 1.9 16.1 5.0 女性 Female 18-29 yrs 573 0.4 16.2 14.4 2.6 9.7 8.8 0.9 2.2 1.7 0.6 0.6 0.9 3.4 3.2 1.3 14.2 15.5 女性 Female 30-39 yrs 483 0.8 17.1 14.6 4.3 8.7 8.5 0.4 2.3 3.7 2.1 0.6 1.4 5.4 5.4 1.6 13.6 12.4 女性 Female 40-49 yrs 434 1.5 16.7 15.2 2.7 8.9 7.6 1.3 1.3 3.6 1.7 0.8 1.5 7.8 7.0 2.1 15.9 13.1 女性 Female 50-59 yrs 378 1.4 14.2 11.7 3.9 5.7 5.1 0.6 1.0 3.3 2.1 0.2 1.4 5.5 5.5 1.2 19.7 13.3 女性 Female 60 yrs or older 478 2.0 13.3 10.5 3.9 2.9 2.9 0.4 1.0 3.9 1.6 0.2 2.5 3.5 3.1 1.4 14.3 8.0 関東 Area of Kanto 3,021 1.7 16.8 14.4 3.7 7.7 6.7 1.1 1.7 5.0 2.7 1.2 2.1 6.1 5.5 2.1 15.7 8.9 関西 residence Kansai 1,150 1.0 12.6 10.6 3.5 7.1 6.8 0.3 1.1 4.4 1.1 0.4 3.0 5.7 5.0 2.1 17.2 12.8 東海 Tokai 631 1.9 12.8 10.7 3.1 8.9 8.7 0.3 1.6 6.0 2.8 1.3 2.6 5.8 5.3 2.0 14.2 10.2 社会 Life Worker (child 7 yrs and over) 1,813 1.6 15.8 13.1 3.9 6.7 6.2 0.6 0.7 5.3 2.1 0.9 2.9 5.0 4.5 1.6 15.2 8.0 社会 stage Worker (child 2-6 yrs) 231 0.4 24.4 19.9 5.3 19.1 17.6 1.9 1.7 4.4 1.9 1.7 1.8 6.9 5.5 1.9 1 0.1 8.7 社会 Worker (child 1 yr and under) 116 17.4 17.4 18.7 18.7 1.0 3.0 5.7 4.0 1.1 1.7 4.7 4.7 1.1 12.7 8.6 社会 Worker (married, no children) 995 2.2 18.0 15.8 4.0 6.4 5.8 0.8 3.6 4.0 2.3 1.1 1.3 5.4 4.8 2.3 14.8 9.3 社会 Worker (unmarried) 1,455 1.4 12.1 10.3 3.0 7.2 6.2 1.1 1.4 5.3 2.5 1.1 2.8 7.9 7.3 3.0 18.5 12.5 独身 Unmarried male 772 1.8 11.2 9.0 3.0 6.5 5.5 1.0 1.5 8.4 4.0 1.7 4.6 10.4 9.4 4.0 19.5 10.0 独身 Unmarried female 20s/30s 624 0.7 12.5 10.8 3.1 8.6 7.6 1.1 0.8 1.9 0.8 0.4 0.9 3.9 3.7 1.2 16.6 16.5 独身 Unmarried female 40s and over 247 1.5 10.8 10.1 1.8 5.7 5.3 0.4 1.4 2.9 1.5 1.1 1.1 6.1 6.1 2.2 18.7 13.8 学生 Student 192 0.6 8.3 7.0 1.9 6.8 6.8 4.0 2.5 0.7 1.5 2.5 2.5 16.1 16.7 ライトNumber of Light 786 0.2 15.5 12.8 3.7 8.9 8.0 0.8 1.8 3.2 1.6 0.8 0.8 2.9 2.6 1.3 15.7 7.6 ミドルtrips taken Middle 1,235 1.3 15.0 13.0 2.8 8.6 7.9 0.9 1.1 3.0 1.0 0.4 1.6 4.5 4.0 1.3 15.8 9.0 ヘビ Heavy 2,782 2.0 15.3 13.0 3.8 7.0 6.3 0.8 1.7 6.4 3.1 1.4 3.2 7.4 6.8 2.7 15.9 11.1 Southeast Asia Thai Indonesian New beaches Bangkok Other Southeast beaches Indonesian Zealand or Long Medium Short Singapore Phuket (other or other Bali Malaysia Philippines Vietnam Cambodia places in Oceania Australia Asia (other cities other distance distance distance than Thai cities Asia than Bali) Oceania Phuket) TOT2016 survey total 4,802 24.3 6.1 1.2 1.1 6.2 2.7 0.4 0.7 2.7 2.5 4.9 1.9 2.2 4.8 3.6 1.3 37.7 42.5 41.0 2015 survey total 5,000 22.5 5.0 1.1 1.2 5.6 2.7 0.2 0.6 2.7 2.3 4.5 2.3 2.6 4.3 3.3 1.1 39.2 41.1 40.7 男性 Sex Male 2,457 26.9 6.2 1.3 1.6 9.1 2.2 0.3 0.7 3.0 3.0 4.9 2.0 2.5 4.6 3.7 1.2 35.1 44.0 41.6 女性 Female 2,345 21.6 6.0 1.2 0.7 3.3 3.1 0.5 0.7 2.4 1.9 4.9 1.8 1.9 4.9 3.6 1.4 40.3 40.9 40.3 男性 Sex & age Male 18-29 yrs 341 23.6 8.0 0.2 0.6 5.7 2.1 0.4 1.1 3.2 2.7 4.0 2.5 2.1 3.6 2.9 0.8 35.6 40.6 39.8 男性 Male 30-39 yrs 475 23.4 7.4 1.1 0.2 7.6 2.5 0.2 0.8 2.3 2.7 2.5 1.3 2.1 3.6 3.4 0.2 34.0 42.4 44.5 男性 Male 40-49 yrs 580 30.5 8.1 1.9 3.1 12.2 2.5 0.4 0.8 2.7 3.1 5.4 1.5 3.3 4.8 4.6 0.6 2 7.0 49.0 44.6 男性 Male 50-59 yrs 465 29.8 4.1 2.2 1.0 10.8 2.4 0.2 3.9 4.5 5.5 2.7 2.0 4.3 2.9 1.6 2 8.6 44.9 46.9 男性 Male 60 yrs or older 596 25.6 3.9 0.8 2.1 7.9 1.4 0.2 0.6 3.1 2.3 6.2 2.5 2.7 6.2 4.1 2.5 48.8 41.7 3 3.3 女性 Female 18-29 yrs 573 22.2 6.7 1.3 0.4 2.8 4.7 0.2 2.4 1.3 3.0 3.0 0.9 5.2 4.7 0.4 36.2 41.6 42.2 女性 Female 30-39 yrs 483 1 8.4 4.3 0.6 1.0 3.9 1.6 0.2 0.6 2.1 1.6 3.5 1.6 1.6 4.3 3.5 0.8 38.1 40.0 39.4 女性 Female 40-49 yrs 434 24.7 7.8 2.1 1.5 3.2 3.0 1.1 0.8 2.3 4.0 5.7 0.8 1.7 4.9 3.8 1.1 3 2.3 42.9 45.9 女性 Female 50-59 yrs 378 19.5 6.2 1.0 0.4 2.7 3.7 0.4 1.4 2.5 1.6 4.3 1.4 1.8 5.5 3.3 2.5 41.7 38.2 44.1 女性 Female 60 yrs or older 478 22.7 4.9 0.8 0.2 3.7 2.5 0.8 0.8 2.7 1.0 8.4 1.8 3.5 4.7 2.5 2.5 53.7 41.2 3 0.7 関東 Area of Kanto 3,021 23.9 6.1 1.2 1.0 6.3 2.7 0.4 0.8 2.5 2.5 4.8 1.7 2.2 4.7 3.5 1.4 39.1 43.7 39.6 関西 residence Kansai 1,150 24.4 6.6 1.1 1.1 5.5 2.8 0.3 0.5 3.2 2.2 5.1 2.0 2.4 5.1 3.8 1.5 35.1 40.5 43.9 東海 Tokai 631 25.6 4.8 1.5 1.6 7.3 2.2 0.1 0.3 2.5 2.9 5.0 2.8 1.9 4.6 4.0 0.6 35.3 40.3 42.4 社会 Life Worker (child 7 yrs and over) 1,813 23.7 5.6 1.0 1.1 5.8 1.9 0.3 0.5 2.5 1.9 6.5 1.9 2.0 5.6 3.7 2.1 39.2 42.7 38.0 社会 stage Worker (child 2-6 yrs) 231 21.5 9.6 1.4 1.0 4.2 0.7 0.3 0.7 1.3 1.8 3.5 0.9 4.2 3.8 0.4 2 3.0 46.6 45.8 社会 Worker (child 1 yr and under) 116 22.3 5.3 0.9 1.9 1.6 4.1 2.5 5.3 3.4 0.9 1.0 3.6 1.9 1.7 2 2.7 42.0 48.2 社会 Worker (married, no children) 995 22.4 4.5 1.5 1.2 5.8 3.7 0.7 0.7 2.6 2.6 3.8 1.4 2.1 4.2 3.4 0.8 40.4 43.9 36.2 社会 Worker (unmarried) 1,455 27.7 6.9 1.5 1.2 8.3 3.2 0.4 0.8 3.3 3.1 4.2 2.9 3.0 4.3 3.8 0.8 36.4 42.5 46.0 独身 Unmarried male 772 31.0 8.0 1.4 1.7 12.0 2.3 0.3 1.3 3.8 3.8 3.9 2.5 3.9 4.0 3.7 0.8 33.8 44.9 48.0 独身 Unmarried female 20s/30s 624 21.9 6.2 1.1 0.7 3.8 3.6 0.2 0.4 2.6 1.6 3.6 2.8 1.6 4.2 4.0 0.2 39.1 3 6.2 45.1 独身 Unmarried female 40s and over 247 24.4 6.5 1.8 0.4 3.8 3.6 0.7 1.0 2.9 3.7 5.8 2.9 2.1 5.4 3.6 2.1 43.7 39.5 42.1 学生 Student 192 1 7.6 8.2 0.7 2.8 1.0 1.4 2.1 1.5 2.7 1.0 0.7 4.6 4.2 0.4 44.5 2 8.0 45.5 ライトNumber of Light 786 1 5.8 4.1 1.0 0.3 3.5 2.4 0.1 0.2 1.4 1.4 1.0 0.9 0.7 5.1 4.6 0.7 3 1.2 3 6.4 38.5 ミドルtrips taken Middle 1,235 19.5 5.9 0.5 0.4 3.5 2.1 0.1 1.7 1.6 4.2 1.8 0.6 4.1 3.2 0.8 33.3 3 7.5 40.0 ヘビ Heavy 2,782 28.7 6.7 1.7 1.7 8.2 3.0 0.6 1.1 3.5 3.2 6.3 2.3 3.3 5.0 3.6 1.7 41.4 46.4 42.1 50.0 Figures 5 or more points or higher than the 2015 survey total are shaded. 5 0.0 Figures 5 or more points or lower than the 2015 survey total are shaded. China (excluding Hong Kong and Macau) Hong Kong or Macau Oceania 18
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015 2. Destinations in 2015 (3) (last destination) Last destination repeat percentage ( 1) (Total/Multiple answers) Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Central/South America or Caribbean Hawaii Guam or Saipan South Pacific islands or other islands China (excluding Hong Kong and Macau) Hong Kong or Macau Southeast Asia Other places in Asia Oceania Repeat Rate for Last Travel Destination in 2016 Repeat Rate for Last Travel Destination in 2015 UK (n=132) 61.7 (n=127) 43.7 France (n=196) 53.7 (n=275) 46.0 Germany (n=150) 46.9 (n=137) 44.4 Spain (n=121) 26.1 (n=116) 29.6 Italy (n=205) 49.7 (n=193) 39.7 Other countries in western Europe (n=190) 60.7 (n=180) 51.2 Greece (n=14) (n=17) 21.6 Countries of eastern Europe (n=90) 53.3 (n=72) 32.4 Countries of northern Europe (n=65) 30.6 (n=68) 31.9 Turkey (n=23) 27.1 (n=56) 19.3 Morocco (n=12) (n=13) 7.8 Egypt (n=1) 48.1 (n=5) 17.1 Dubai (n=21) 21.4 (n=25) 19.4 Kenya (n=1) (n=1) 100.0 Other Middle East or Africa (n=17) 66.3 (n=23) 43.9 USA east (n=150) 50.2 (n=141) 55.4 USA west (n=180) 68.9 (n=179) 60.3 USA south (n=44) 45.9 (n=50) 48.1 Canada (n=73) 47.3 (n=89) 47.2 Alaska (n=3) 26.4 (n=5) Mexico (n=15) 40.2 (n=26) 21.6 Jamaica (n=0) (n=2) 66.3 Caribbean islands (n=7) 13.1 (n=9) 25.2 Other Central/South America (n=25) 30.6 (n=26) 24.9 Hawaii (Oahu) (n=507) 70.3 (n=560) 72.0 Hawaii (other than Oahu) (n=121) 59.6 (n=146) 58.6 Guam (n=271) 58.7 (n=250) 53.2 Saipan (n=32) 49.2 (n=42) 42.8 Palau (n=14) 50.6 (n=17) 24.9 Other Micronesia (n=4) 46.7 (n=4) 45.7 Fiji (n=2) (n=1) Tahiti (n=6) 15.5 (n=4) New Caledonia (n=4) (n=10) 8.4 Maldives (n=18) 22.5 (n=15) 40.8 Other Islands in South Pacific of Indian Ocean (n=2) 44.8 (n=6) 46.4 Shanghai (n=63) 68.6 (n=62) 75.4 Beijing (n=23) 56.2 (n=27) 38.3 Other China (n=73) 74.5 (n=56) 70.3 Hong Kong (n=158) 62.7 (n=157) 65.0 Macau (n=54) 48.0 (n=45) 35.3 Taiwan (n=579) 53.1 (n=517) 46.8 Korea (n=340) 81.8 (n=472) 77.0 Singapore (n=200) 48.5 (n=150) 46.4 Phuket (n=37) 37.5 (n=27) 24.2 Thai beaches (other than Phuket) (n=27) 69.3 (n=31) 83.9 Thailand (other than beach resorts) (n=211) 70.5 (n=212) 76.8 Bali (n=86) 37.4 (n=96) 36.0 Indonesian beaches (other than Bali) (n=7) 60.5 (n=3) 26.5 Indonesia (other than beach resorts) (n=11) 40.8 (n=16) 30.6 Malaysian beaches (n=25) 38.8 (n=26) 80.4 Malaysia (other than beach resorts) (n=62) 40.0 (n=46) 52.7 Cebu Island (n=36) 15.8 (n=39) 23.8 Philippine beaches (other than Cebu Island) (n=16) 37.5 (n=8) 75.4 Philippines (other than beach resorts) (n=28) 80.1 (n=47) 71.2 Vietnam cities (Ho Chi Minh, Hanoi) (n=119) 29.1 (n=132) 27.2 Vietnam beaches (n=33) 24.7 (n=12) 26.9 Vietnam (other than cities and beach resorts) (n=22) 14.3 (n=11) 24.8 Cambodia (n=53) 15.1 (n=72) 10.5 India (n=28) 46.6 (n=31) 27.2 Sri Lanka (n=12) 16.1 (n=12) 7.5 Other placesin Asia (n=24) 57.5 (n=38) 58.9 Australia (n=129) 49.8 (n=111) 54.1 New Zealand (n=36) 26.8 (n=40) 24.4 Other Oceania (n=5) 31.9 (n=3) 16.2 ( 1) Percentage of repeat visit to last destination: percentage of those who have been to their last destination a second time or more Reference data for areas with samples of less than 30 0 20 40 60 80 100 Repeat Rate for Last Travel Destination in 2016 Repeat Rate for Last Travel Destination in 2015 19
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015 Reference Overseas destinations ever visited Overseas destinations ever visited: last destination in 2015 (Total/Multiple answers) TOTAL Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Other USA Other Other countries Middle East (excluding Canada or Europe UK France Germany Spain Italy places in Turkey Middle East USA east USA west USA south Canada Alaska in western or Africa Hawaii and Alaska Europe or Africa Europe Alaska) 2016 survey total 4,802 63.3 33.3 44.4 33.1 26.1 40.0 31.1 25.9 23.8 15.3 17.5 51.3 31.3 40.6 14.8 24.9 24.3 3.0 2015 survey total 5,000 64.1 33.0 45.2 31.3 24.6 40.3 30.0 24.9 22.2 14.2 16.4 50.3 30.6 40.7 14.5 24.8 24.1 2.5 Last UK 132 100.0 100.0 68.8 43.0 38.9 47.1 43.9 33.8 29.9 15.8 24.2 54.7 37.4 43.1 20.2 28.2 27.4 4.8 destination France 196 100.0 41.2 100.0 49.9 37.5 51.9 44.1 30.4 26.2 13.7 21.3 4 4.0 32.2 3 5.1 13.5 1 8.7 1 8.3 1.9 (middle Germany 150 100.0 44.7 61.8 100.0 42.4 52.5 56.4 41.8 34.4 25.4 23.8 47.7 31.7 39.8 12.3 20.6 20.6 0.5 classification) Spain 121 100.0 54.7 74.2 52.0 100.0 67.9 48.5 36.3 38.2 28.3 26.1 4 5.3 32.4 40.7 14.3 28.3 27.5 2.4 Italy 205 100.0 49.7 63.2 48.6 42.6 100.0 44.4 36.3 33.2 21.6 25.9 53.0 35.1 43.4 14.0 28.5 28.0 4.8 Other countries in western Europe 190 100.0 47.0 75.1 64.0 59.7 65.7 100.0 58.4 42.9 34.9 28.8 4 6.1 29.5 40.2 13.7 31.2 29.2 3.0 Other places in Europe 167 100.0 62.4 73.5 66.3 55.1 70.0 71.3 100.0 53.5 36.7 45.2 56.4 36.9 48.9 9.1 44.0 42.8 3.6 Turkey 23 91.7 29.8 43.5 37.5 57.3 58.4 50.8 43.9 100.0 100.0 29.5 53.0 42.5 36.2 4.2 25.6 25.6 Other Middle East or Africa 53 88.1 62.1 64.3 58.7 41.5 55.5 57.0 55.0 100.0 43.3 100.0 55.0 38.5 47.6 20.3 39.3 39.3 2.3 USA east 150 68.1 46.6 48.3 37.1 29.5 40.5 34.4 29.1 20.2 14.2 13.4 100.0 100.0 51.6 23.4 40.0 39.5 5.1 USA west 180 55.4 41.2 42.5 32.5 20.3 36.8 26.4 19.3 20.5 13.0 16.7 100.0 48.6 100.0 30.8 34.3 33.1 5.8 USA south 44 50.3 22.8 25.6 22.7 13.0 25.3 22.4 12.5 17.3 10.7 8.8 100.0 35.1 44.7 100.0 27.0 27.0 2.8 Canada 73 71.5 43.2 56.1 43.5 37.1 50.3 43.0 40.7 25.5 17.4 20.7 78.7 54.9 58.2 23.7 100.0 100.0 12.9 Central/South America or Caribbean 44 77.0 40.3 58.7 48.1 47.5 54.9 50.9 49.2 53.2 34.8 45.3 69.4 41.3 56.0 31.6 47.4 47.4 14.0 Hawaii (Oahu) 507 4 9.2 2 4.7 3 4.0 2 3.6 1 4.4 3 1.7 1 9.4 1 4.5 1 1.8 6.3 8.2 50.2 26.9 41.9 16.3 20.3 19.4 2.4 Hawaii (other than Oahu) 121 48.6 28.8 30.2 18.2 14.8 28.9 21.1 16.5 12.4 6.3 11.6 48.0 35.7 43.0 17.2 26.8 25.2 5.0 Guam 271 4 2.7 2 1.1 3 0.7 1 7.8 1 3.3 2 5.7 1 0.3 1 0.8 8.7 4.9 6.1 3 6.7 1 7.9 2 8.9 8.9 1 1.9 1 1.5 1.0 Saipan 32 4 7.8 32.3 1 8.3 1 3.4 9.2 2 8.9 1 5.1 1 5.8 9.9 3.8 6.1 3 8.5 1 7.6 3 0.8 3.8 1 2.4 1 2.4 South Pacific islands or other islands 51 4 1.3 1 1.9 3 1.2 2 5.3 1 6.6 39.4 2 5.7 1 1.5 34.7 14.7 29.1 46.7 2 1.4 38.7 10.9 1 9.5 1 7.7 1.8 Shanghai 63 4 2.8 1 7.8 2 8.4 1 8.5 1 0.7 1 9.8 1 2.1 1 5.7 1 2.3 9.2 1 1.0 3 4.1 1 9.3 1 9.7 6.3 1 3.0 1 3.0 Beijing 23 46.3 19.1 29.9 14.9 9.4 5.4 14.7 10.6 14.8 5.2 14.8 42.0 13.5 32.6 5.4 14.7 14.7 4.1 Other China (exc. Hong Kong / Macau) 73 5 6.5 2 5.1 41.0 32.8 29.8 35.6 26.2 25.8 33.5 23.5 20.8 4 5.9 2 4.7 38.5 9.1 25.7 24.0 4.3 Hong Kong 158 63.4 30.1 44.1 28.6 2 0.7 36.2 27.5 21.2 19.1 11.0 14.2 52.1 27.7 41.8 15.6 21.3 20.5 2.1 Macau 54 5 1.4 2 6.1 3 6.2 2 0.3 21.6 35.2 2 2.6 1 1.7 1 4.7 11.1 9.0 52.5 2 3.8 44.3 12.2 21.9 21.9 1.8 Taiwan 579 5 2.4 2 6.0 3 5.8 2 4.0 1 7.5 3 0.3 2 0.8 1 8.0 1 8.4 1 0.2 12.8 4 2.9 2 5.0 3 3.6 10.0 22.9 22.9 1.7 Korea 340 4 3.7 2 2.3 3 0.5 1 8.4 1 3.3 2 6.3 1 7.7 1 4.9 1 3.7 8.0 1 0.3 4 2.3 2 5.8 3 1.5 10.1 1 8.1 1 8.1 1.1 Singapore 200 63.8 32.8 43.4 28.4 22.6 38.0 28.9 1 8.2 20.8 11.3 15.4 48.6 30.4 38.3 11.1 25.7 24.9 3.8 Phuket 37 5 5.5 1 7.3 47.1 2 5.7 1 4.4 2 7.5 31.6 1 7.6 1 5.0 7.7 15.0 66.5 29.8 57.4 17.5 30.0 30.0 5.7 Thai beaches (other than Phuket) 27 38.6 15.6 22.8 19.1 15.9 19.1 30.6 15.8 11.6 7.9 11.6 55.3 30.4 47.6 20.1 20.0 20.0 Bangkok or other Thai cities 211 4 9.5 2 5.6 3 5.1 31.2 1 9.7 3 0.9 26.9 2 0.7 22.2 16.6 17.1 4 4.0 2 6.1 3 5.3 15.6 21.1 20.7 3.2 Bali 86 4 3.4 2 2.1 2 7.0 1 7.8 1 7.2 2 5.5 2 5.1 21.6 27.8 12.9 21.6 4 4.6 33.0 3 2.4 18.3 1 6.9 1 6.9 2.2 Indonesian cities 11 65.0 30.5 15.5 30.5 23.1 30.5 21.8 17.7 42.6 8.1 34.5 56.3 42.6 37.3 6.9 25.4 25.4 Malaysia 82 65.4 38.8 49.8 41.2 33.5 46.0 43.5 30.1 26.0 12.8 22.7 54.2 31.7 40.8 26.0 24.7 24.7 5.1 Philippines 77 4 5.2 1 9.6 3 0.7 2 1.0 1 7.5 2 3.6 1 4.6 1 6.8 1 5.9 14.6 9.9 4 5.7 28.3 3 3.2 13.6 1 9.7 1 8.5 3.8 Vietnam 154 5 7.8 2 5.9 42.4 33.2 25.4 39.1 32.3 26.9 30.9 18.6 21.8 48.0 2 6.3 36.5 13.3 22.3 21.7 2.4 Cambodia 53 67.0 1 9.1 3 9.3 30.4 28.0 35.6 2 1.2 21.1 32.8 28.6 1 0.2 4 4.8 33.3 3 2.7 10.1 25.4 23.6 4.1 Other places in Asia 64 71.8 36.5 45.9 42.6 28.2 50.0 40.5 43.1 52.9 48.3 42.7 49.3 32.9 43.5 16.4 23.7 23.7 8.2 Australia 129 63.2 32.7 45.0 37.7 25.7 42.1 27.6 26.9 18.9 10.9 15.7 51.5 37.5 45.3 21.9 24.7 23.8 4.5 New Zealand or other Oceania 41 62.3 32.3 40.7 43.8 26.3 49.3 48.1 30.5 38.8 28.8 24.2 62.4 38.6 51.7 11.3 37.9 36.0 7.1 Hawaii Guam or Saipan China (excluding Hong Kong and Macau) Hong Kong or Macau Central/ South China Other South Hawaii Pacific Hawaii Guam or (excluding China (exc. Hong Kong America Hawaii (other Guam Saipan islands or Shanghai Beijing Hong Kong Macau Taiwan Korea (Oahu) Saipan Hong Kong Hong Kong or Macau or than Oahu) other and Macau) / Macau) Caribbean islands 2016 survey total 4,802 14.7 54.2 48.5 28.4 46.7 42.1 20.6 13.6 37.0 26.3 22.0 20.1 41.6 41.0 21.7 48.5 51.4 2015 survey total 5,000 13.9 54.9 49.2 28.1 46.4 42.4 20.2 12.5 36.4 25.6 20.9 19.4 43.8 42.9 23.1 47.8 52.2 Last UK 132 12.8 4 3.7 3 9.5 26.9 2 7.3 2 4.2 1 1.2 13.6 35.3 25.8 21.8 21.3 36.8 36.2 17.6 2 7.1 3 4.8 destination France 196 16.8 3 9.3 3 3.5 24.2 3 0.7 2 4.4 1 3.2 12.6 3 1.4 22.6 17.1 17.3 3 1.5 3 0.9 1 4.1 3 2.0 3 5.3 (middle Germany 150 15.4 3 9.5 3 4.4 2 1.6 3 4.8 3 1.6 1 1.2 9.8 32.9 1 8.6 24.3 15.8 3 5.4 3 4.9 19.0 3 7.0 3 9.4 classification) Spain 121 16.8 4 9.1 44.4 2 3.4 3 5.5 2 9.6 18.8 11.3 37.5 29.2 24.9 24.2 40.8 40.0 21.7 44.1 47.1 Italy 205 15.0 53.0 46.6 30.2 4 0.8 3 6.3 17.3 11.4 41.3 31.6 24.3 19.2 37.4 36.9 26.2 45.1 51.5 Other countries in western Europe 190 18.6 4 7.3 4 0.6 27.6 2 9.4 2 4.4 1 2.5 9.7 45.6 32.0 27.3 25.1 45.2 44.8 20.3 47.4 51.5 Other places in Europe 167 21.3 4 8.5 4 3.0 31.8 3 6.2 3 0.2 1 4.7 10.6 49.7 36.7 30.5 30.2 48.2 48.2 22.9 54.4 54.2 Turkey 23 13.6 30.2 25.9 26.3 36.2 36.2 13.4 13.5 54.0 40.6 28.1 41.6 49.9 45.6 40.7 48.8 41.7 Other Middle East or Africa 53 38.4 47.1 39.2 32.8 43.5 39.8 18.6 16.2 53.5 39.8 44.0 38.3 51.2 51.2 27.8 43.5 59.4 USA east 150 17.5 50.3 45.2 26.2 37.3 34.4 17.4 10.7 34.6 22.9 19.8 13.0 38.5 38.5 15.3 34.3 40.9 USA west 180 21.1 51.4 49.5 30.3 44.6 38.7 21.4 13.0 29.2 20.7 18.0 15.1 38.6 36.9 22.2 35.2 42.5 USA south 44 26.3 47.4 40.9 26.8 51.3 49.2 35.2 15.1 27.3 19.4 22.3 15.1 31.9 31.9 13.9 23.2 26.7 Canada 73 28.6 49.4 3 9.8 33.8 3 0.4 2 7.7 1 0.3 7.7 2 5.7 1 8.6 1 3.6 19.0 37.5 37.5 20.7 3 7.5 3 6.8 Central/South America or Caribbean 44 100.0 4 1.2 3 8.9 25.3 49.7 45.3 26.6 18.5 57.0 28.3 39.2 40.9 3 2.4 3 0.7 22.9 45.7 47.4 Hawaii (Oahu) 507 9.0 100.0 100.0 42.1 57.3 52.6 26.4 11.8 2 4.9 1 7.2 1 3.0 1 1.2 3 4.2 3 3.8 1 3.2 3 3.7 4 0.4 Hawaii (other than Oahu) 121 17.3 100.0 57.3 100.0 49.7 47.5 25.2 14.5 30.6 20.8 17.6 15.2 34.1 34.1 14.3 30.2 38.4 Guam 271 5.7 53.7 47.2 24.3 100.0 100.0 31.1 18.6 2 4.8 1 8.0 1 1.2 1 1.1 3 2.9 3 2.2 1 5.0 3 0.2 4 5.9 Saipan 32 6.3 4 1.4 3 2.2 26.2 100.0 47.1 100.0 23.1 2 2.5 1 6.1 18.7 6.8 2 2.9 2 2.9 3.2 2 2.4 2 1.6 South Pacific islands or other islands 51 27.0 50.8 46.4 1 7.7 51.3 45.1 36.4 100.0 2 8.1 1 4.8 1 1.5 7.1 3 2.7 3 2.7 1 6.7 2 0.9 3 4.9 Shanghai 63 7.0 2 9.0 2 2.3 1 4.6 3 2.5 3 2.5 6.6 10.0 100.0 100.0 46.9 32.8 49.5 49.5 25.8 3 9.2 4 6.3 Beijing 23 10.6 51.6 36.5 23.4 30.7 20.1 26.7 4.1 100.0 38.0 100.0 29.5 39.4 39.4 21.5 48.3 46.3 Other China (exc. Hong Kong / Macau) 73 18.7 3 9.5 3 1.5 25.0 3 6.5 3 2.2 1 5.1 4.4 100.0 67.9 59.2 100.0 69.2 69.2 37.4 52.9 56.2 Hong Kong 158 12.1 4 9.2 45.7 26.1 42.5 39.9 18.7 12.2 42.4 27.5 21.0 28.9 100.0 100.0 57.9 56.1 57.6 Macau 54 8.1 3 9.0 3 9.0 1 1.7 3 4.9 3 4.9 9.4 9.0 43.6 23.8 18.9 30.7 100.0 91.1 100.0 48.9 56.5 Taiwan 579 10.4 4 8.8 4 3.5 23.6 4 1.7 38.7 16.8 10.9 35.8 23.4 21.5 17.5 43.0 41.9 22.7 100.0 55.4 Korea 340 10.2 4 3.5 3 6.7 24.2 4 0.4 37.4 17.2 10.8 3 0.4 21.4 1 5.9 1 4.5 3 6.2 36.2 18.5 4 0.4 100.0 Singapore 200 14.1 4 8.4 44.1 27.2 48.3 44.8 19.1 12.2 34.8 25.8 20.8 18.7 46.4 45.8 22.3 45.4 51.6 Phuket 37 25.2 50.5 50.5 30.6 52.1 44.1 35.2 28.4 37.3 21.5 19.6 16.9 3 2.4 2 9.7 1 0.6 3 8.5 49.6 Thai beaches (other than Phuket) 27 15.0 61.4 57.0 28.9 54.6 54.6 23.8 15.8 47.1 30.3 20.1 35.9 43.9 43.9 15.8 45.2 63.7 Bangkok or other Thai cities 211 13.0 4 5.6 4 0.2 1 9.6 43.0 38.3 19.9 12.2 41.7 25.5 27.5 29.3 46.5 45.1 26.4 50.0 55.6 Bali 86 20.5 52.7 49.0 28.9 54.8 46.2 30.7 24.4 2 6.9 2 1.2 1 2.7 1 2.8 3 3.0 3 1.6 1 4.4 3 5.8 3 8.6 Indonesian cities 11 22.4 54.6 47.7 39.6 21.3 13.2 8.1 23.6 57.3 57.3 24.1 50.5 65.5 65.5 25.9 63.7 43.1 Malaysia 82 15.2 53.4 49.5 28.3 47.3 41.4 26.9 22.4 49.6 39.6 32.7 33.0 52.9 52.9 37.1 58.4 61.1 Philippines 77 12.8 53.7 50.9 2 1.7 63.5 52.2 40.0 22.5 34.5 27.5 20.9 18.7 38.2 38.2 20.9 3 6.5 3 8.5 Vietnam 154 14.2 4 8.2 4 1.8 25.0 44.2 3 6.5 19.5 7.8 44.7 36.2 33.7 23.1 49.0 47.6 30.9 71.2 64.6 Cambodia 53 12.9 4 3.1 4 1.2 1 6.6 45.6 41.5 1 2.0 4.1 41.0 31.3 28.5 24.8 3 6.3 36.3 32.6 53.8 55.8 Other places in Asia 64 35.8 3 8.0 3 6.1 1 7.2 3 5.0 2 5.7 21.5 21.8 64.3 51.0 44.9 51.6 59.2 59.2 41.1 66.3 65.6 Australia 129 15.9 52.6 49.3 31.0 46.8 44.4 24.6 18.3 39.8 29.8 27.9 18.3 3 5.5 3 4.8 1 6.7 3 9.9 4 4.3 New Zealand or other Oceania 41 15.0 4 5.9 3 5.6 30.5 47.8 39.6 23.3 14.0 39.6 32.4 27.4 20.3 2 8.8 2 8.8 1 4.9 4 1.0 3 5.3 Southeast Asia Oceania Thai Indonesian New beaches Bangkok or Other Southeast beaches Indonesian Zealand or Singapore Phuket (other other Thai Bali Malaysia Philippines Vietnam Cambodia places in Oceania Australia Asia (other cities other than cities Asia than Bali) Oceania Phuket) 2016 survey total 4,802 64.9 38.8 12.6 9.4 31.1 21.6 4.3 9.0 22.6 13.6 21.8 14.2 13.0 38.5 34.7 12.9 2015 survey total 5,000 63.9 37.8 11.9 9.5 30.6 21.1 4.6 8.3 21.9 13.4 20.9 13.3 12.4 37.5 33.3 12.8 Last UK 132 4 5.5 2 8.9 6.8 5.7 2 1.8 16.8 5.2 6.0 1 4.2 9.2 1 3.2 7.9 4.7 36.4 31.4 16.8 destination France 196 4 8.0 2 6.1 8.2 6.8 2 1.8 1 1.2 3.0 6.5 1 4.5 8.3 1 2.2 6.9 8.0 3 1.8 2 6.0 14.3 (middle Germany 150 5 6.8 3 1.3 8.6 7.7 28.7 1 4.3 2.3 6.2 1 2.5 6.8 17.4 13.3 11.6 3 3.0 2 6.3 15.9 classification) Spain 121 61.6 35.6 14.9 8.9 33.0 1 6.1 5.5 7.4 19.7 6.4 21.2 15.0 15.6 39.1 35.9 15.6 Italy 205 63.6 40.1 12.1 4.1 2 0.8 21.1 4.2 9.3 19.1 7.3 20.9 14.9 14.3 44.7 41.7 17.4 Other countries in western Europe 190 66.0 39.8 7.4 7.0 30.5 22.4 4.1 12.8 23.2 11.9 30.7 25.3 19.4 37.0 32.5 15.6 Other places in Europe 167 70.4 44.7 7.2 7.2 34.8 25.3 7.7 15.0 28.8 12.3 31.3 24.2 21.7 52.3 48.0 19.4 Turkey 23 61.7 39.6 12.4 4.2 48.0 31.3 8.1 16.7 30.4 17.9 40.7 22.0 35.4 28.4 28.4 12.6 Other Middle East or Africa 53 74.2 54.9 9.3 12.0 45.0 30.4 11.7 20.0 34.6 25.8 42.5 24.4 45.3 40.5 38.7 14.8 USA east 150 53.3 35.2 9.0 8.1 16.3 11.3 3.3 6.9 21.1 7.5 15.3 10.4 6.9 40.5 37.6 16.2 USA west 180 56.4 36.9 11.7 10.0 26.7 16.7 2.0 7.1 22.8 10.4 18.7 10.4 8.5 40.5 38.5 10.6 USA south 44 51.7 30.6 26.4 9.5 16.1 22.3 4.3 7.9 17.2 11.8 6.5 8.8 5.1 48.0 43.6 12.4 Canada 73 4 8.7 3 3.6 6.0 2.8 2 3.7 16.9 2.7 10.1 21.7 14.9 1 3.3 12.3 12.2 44.1 41.3 14.8 Central/South America or Caribbean 44 79.8 42.5 15.6 15.8 49.1 27.2 4.9 12.5 29.6 17.1 31.9 41.4 32.5 50.9 46.5 25.1 Hawaii (Oahu) 507 5 1.1 2 9.8 9.0 5.5 1 9.6 17.9 1.6 3.2 1 2.0 9.8 1 0.1 3.8 4.3 3 2.4 2 9.7 8.1 Hawaii (other than Oahu) 121 45.3 31.4 8.8 3.9 21.9 18.2 1.8 4.7 15.7 14.2 14.4 8.9 7.0 37.0 34.2 11.3 Guam 271 4 8.9 2 5.1 10.6 5.9 2 1.4 21.4 3.6 5.9 1 0.4 8.0 6.2 3.7 4.9 3 1.5 2 8.5 8.6 Saipan 32 4 4.4 2 0.0 5.9 12.5 1 4.0 21.7 3.8 6.2 12.5 1 2.3 7.0 5.6 2 7.3 2 4.4 6.8 South Pacific islands or other islands 51 66.8 3 1.8 15.4 17.6 1 9.1 32.2 8.0 6.3 21.8 30.0 5.3 7.8 7.5 40.1 31.0 12.8 Shanghai 63 5 1.3 2 5.0 10.9 12.1 2 2.8 1 2.7 4.7 12.9 32.4 11.9 19.1 15.7 16.5 1 8.6 1 8.6 4.4 Beijing 23 56.9 36.5 10.6 4.1 28.6 13.6 4.1 14.9 9.5 13.6 5.2 9.6 17.9 17.9 4.4 Other China (exc. Hong Kong / Macau) 73 68.2 38.9 10.7 4.4 39.1 1 5.1 8.4 9.7 31.2 7.3 26.2 18.9 21.5 2 7.8 2 6.5 10.6 Hong Kong 158 64.5 43.0 11.4 9.3 32.4 1 6.0 4.2 7.4 22.0 13.2 19.0 14.1 11.4 36.9 34.1 10.5 Macau 54 66.8 41.3 14.8 9.3 2 3.8 9.3 6.3 7.2 23.8 16.8 25.3 15.4 12.1 36.3 36.3 5.3 Taiwan 579 5 9.8 34.3 8.7 5.6 29.0 17.1 2.7 6.7 18.9 9.8 20.4 10.8 10.6 34.0 30.2 11.9 Korea 340 4 9.5 3 2.7 7.9 5.8 2 0.9 1 3.9 2.8 6.0 1 6.6 11.1 1 4.2 8.8 10.0 2 9.7 2 8.4 6.5 Singapore 200 100.0 100.0 11.9 7.1 30.1 20.2 5.6 10.1 32.0 10.3 17.6 11.6 8.8 39.9 37.3 10.7 Phuket 37 100.0 39.9 100.0 35.0 47.9 54.3 10.5 18.6 52.4 29.3 44.1 20.5 18.8 43.0 43.0 2.7 Thai beaches (other than Phuket) 27 100.0 47.6 39.5 100.0 72.8 36.0 7.9 23.7 44.6 29.1 33.4 33.6 22.8 31.6 28.1 7.8 Bangkok or other Thai cities 211 100.0 47.2 24.7 32.3 100.0 24.8 7.0 16.3 31.9 27.9 31.5 28.6 25.7 37.0 34.6 12.1 Bali 86 100.0 49.3 25.7 13.3 30.4 100.0 12.7 16.3 32.2 20.5 22.1 15.9 13.4 40.1 38.7 8.5 Indonesian cities 11 100.0 67.3 21.8 8.1 65.5 30.5 24.2 100.0 39.1 14.5 30.9 25.9 48.7 37.4 30.5 22.4 Malaysia 82 100.0 54.6 20.7 14.2 46.4 38.4 12.1 16.2 100.0 19.4 39.5 17.8 21.0 43.5 38.3 19.0 Philippines 77 100.0 45.7 16.4 13.5 36.1 35.2 8.8 14.6 29.1 100.0 22.9 17.8 22.7 42.7 35.8 16.6 Vietnam 154 100.0 47.2 19.5 14.1 49.2 31.4 6.0 14.6 35.8 14.4 100.0 24.2 15.1 34.7 30.7 11.7 Cambodia 53 100.0 41.6 16.1 16.6 55.6 26.2 4.6 14.7 26.8 17.0 52.1 100.0 20.7 46.9 44.6 14.8 Other places in Asia 64 78.4 53.1 16.8 15.2 63.2 32.6 10.9 20.2 40.3 19.6 55.7 57.3 100.0 36.4 31.0 17.8 Australia 129 5 9.4 38.7 18.3 11.6 2 2.7 17.4 5.8 12.9 24.1 17.8 1 5.9 9.9 7.8 100.0 100.0 21.3 New Zealand or other Oceania 41 66.4 37.6 14.4 10.3 29.4 30.1 6.5 10.9 23.4 7.7 24.4 20.7 21.4 100.0 47.7 100.0 50.0 Figures 5 or more points or higher than the 2016 survey total are shaded. Items with under 30 samples are not shaded in the table. 20 5 0.0 Figures 5 or more points or lower than the 2016 survey total are shaded. Items with under 10 samples are not indicated in the table.