E-journal GEO 12(2) (2017)
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1 E-journal GEO Vol. 12(2) MICE Development of Tourism and MICE in Singapore SUGIMOTO Koun MICE 2010 MICE MICE This study clarifies the growth process of Singapore, which has become an international tourism hub, in terms of tourism development. The success of the tourism industry in Singapore is attributed to continued aggressive government initiatives to develop it, while exploiting the inherent geographic and linguistic advantages. Immediately after independence, tourism development was a means for acquiring foreign currency and creating jobs. After 2010, as seen in the development of the meetings, incentive travel, conventions, and exhibitions MICE subsector and the success of integrated resorts, the tourism industry also began to play an important role in strengthening the international competitiveness of Singapore. In particular, the development of large-scale, symbolic tourism and MICE facilities in the central area has greatly contributed to the improvement of functions as an international tourism hub. MICE Key words: Singapore, tourism policy, tourism development, MICE, integrated resort I World Travel and Tourism Council 2016 GDP 10.2% 10 1 Republic of Singapore % 13% 9% 246
2 1 MICE Table 1 History of policies and development related to tourism and MICE MICE Web II III MICE MICE MICE meetings incentive travel conventions exhibitions 247
3 IV integrated resort Las Vegas Sands Corporation IR II IV 1 Web 2 II km % GDP 9.5% 6 GDP 1 World Economic Forum ICT : STPB Singapore Tourist Promotion Board 248
4 STPB Instant Asia 1977 Surprising Singapore MRT Mass Rail Transit 1986 Tourism Product Development Plan Henderson Fig. 1 Changes in the number of international visitor arrivals and annual growth rate 249
5 Tourism Fig. 2 International visitor arrivals by region, S Surprising Singapore New Asia STPB 1997 STB Singapore Tourism Board Fig. 3 Distribution of tourist attractions 250
6 Tourism S SARS Tourism S S MICE III STB 2004 Uniquely Singapore Your Singapore 7 STB Tourism Tourism Compass Tourism 2015 Tourism Compass S S 2 SARS F Singapore Medicine S Fig. 4 Changes in the numbers of hotels and hotel rooms after
7 STB Tourism Year in Review III MICE 1. MICE MICE MICE 7,000 MICE Lew and Chang 1999 MICE MICE STB SECB Singapore Exhibition and Convention Bureau SECB Web about-secb.html MICE MICE 5 10 Fig. 5 Changes in the number of international conferences Best Cities Global Alliance, ICCA International Congress and Convention Association PCMA Professional Convention Management Association MICE STB Annual Report on Tourism Statistics MICE 20% 48 S 22% MICE
8 2. MICE MICE 1970 MICE SCB Singapore Convention Bureau STPB SACEOS Singapore Association of Convention and Exhibition Organizers and Suppliers 9 MICE 1980 MICE MICE MICE MICE MICE MICE Maclaurin and Leong 2000 Tourism SCB SECB MICE Lew and Chang Tourism 2015 MICE 2006 MICE BEiS Business Events in Singapore MICE 2009 BEiS BOOST Building On Opportunities to Strengthen Tourism MICE b 2015 ICCA Asia s Top Convention City Top International Meeting City MICE MICE STB MICE MICE 2020 Road Map MICE MICE HQ.SG MICE MICE MICE 3. MICE MICE MICE MICE MICE 253
9 E-journal GEO 2017 Vol. 12(2) 図6 MICE を開催可能な施設の分布 cvent12 の MICE 施設情報より作成 Fig. 6 図7 Distribution of MICE-related facilities 中心地区の MICE 関連施設と観光スポットの分布 シンガポール政府発行のオープンデータおよび cvent の MICE 施設情報より作成 Fig. 7 Distribution of MICE-related facilities and tourist attractions in the central area 254
10 MICE 6 MICE MICE MICE 7 MICE 7 MICE & 12 m 2 MICE 8 m m 2 MICE 7 MICE 11 m 2 MRT MICE IR IV Fig. 8 Integrated resorts in Singapore 255
11 8 a 8 b S S GDP % MICE 2, % Las Vegas Sands Corporation Las Vegas Sands Corporation 3 MICE 15.5 ha 56 S Genting Group 66 S 49 ha MICE 1.1 m 2 3. MICE MICE Web MICE MICE MRT 2017 MICE MICE 256
12 2017 MICE MICE MICE & 250 2, m 2 MICE 2016 MICE M I C M I E 10 2 MICE MICE MICE MICE CEI Asia MICE 4. VIP VIP VIP
13 9 Fig. 9 Changes in tourism receipts after Casino Regulatory Authority 1.5 m 2 2, V MICE 2010 MICE MICE MICE MICE Henderson 2007 Henderson 2005 Henderson 2007 MICE LVS MICE MICE 258
14 Free Singapore Tour Planning Act STPB Ministry of National Development Urban Redevelopment Authority Chiang Tourism 21 Tourism Unlimited STB Ministry of Trade and Industry STB 7 STB Web SACEOS MICE MICE 10 Union of International Association jnto.go.jp/data/meeting_statistics.php Suntec Singapore International Convention and 259
15 Exhibition Centre 12 cvent MICE 24 Cvent Supplier Network Web cvent.com/venues/ MICE 7 cvent IR CLAIR Report No IR 2011 MICE Chiang, L. C Strategies for sustainable visitor growth: A case study. Journal of Tourism Studies 10: Henderson, J. C Planning, changing landscapes and tourism in Singapore. Journal of Sustainable Tourism 13: Henderson, J. C Destination development. Journal of Travel and Tourism Marketing 20: Lew, A. A. and Chang, T. C Where the world meets: Regionalism and globalization in Singapore s convention industry. Journal of Convention and Exhibition Management 1: Maclaurin, D. J. and Leong, K Strategies for success: How Singapore attracts and retains the convention and trade show industry. Event Management 6: DC1 PD 260
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