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1 広告における死の表象 BVP Tinic, 1997 : 8 Benetton, 2008a 29

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23 28 Mitchell and Olson, 1981 : 330 Kaplan, 2005: 167 Unnava and Burnkrant, 1991 : F1 N CM 80 51

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30 Bronfen, 1992: AMA visited July 25, 2008 Ariès, P Essais sur l histoire de la mort en Occident du moyen âge á nos jours. Paris: Edition de Seuil C Benetton 2000a visited August 10, 2008 Benetton 2000b visited August 10, 2008 Benetton 2008a visited August 10, 2008 Benetton 2008b visited August 16, 2008 Bronfen, E Over Her Dead body : Death, feminity and the aesthetic. Manchester : Manchester University Press. Elias, N Über die Einsamkeit der Sterbenden. Frakfurt am Main: Suhrkamp Verlag

31 28 Falk, P The Benetton-Toscani effect in Nava, M., Blake, A., MacRury, I. and Richards, B. eds Buy this book: Studies in advertising and consumption. London: Routledge. Garfield, B Bob Garfield s Ad Review Advertising Age, September 17, visited August 16, 2008 Glaser, B. G. and Strauss, A. L Awareness of Dying. New York: Aldine Publishing Company 1988 Gorer, G The Pornography of Death, Encounter, October reprinted in Gorer, G Death, Grief, and Mourning in Contemporary Britain. London: Cresset Press Howarth, G Death & Dying: A sociological introduction. Cambridge : Polity pp COE pp Kaplan, S Visual Metaphors in Print Advertising for Fashion Products, in Smith, K., Moriarty, S., Barbatsis, G. and Kenney, K. eds Handbook of Visual Communication: Theory, Methods, and Media. Mahwah: LEA..com visited February-June, 2008 Kearl, M. C Endings: A Sociology of Death and Dying. New York: Oxford University Press. Kinnick, K Advertising Responses to September 11: The Crisis Response Ad as A Rhetorical Genre, in Denton, R. E. Jr., ed. Language, Symbols and the Media: Communication in the Aftermath of the World Trade Center Attack. New Brunswick: Transaction Publishers. Kitch, C. and Hume, J Journalism in a Culture of Grief. New York: Roultledge visited August 16, visited August 16, 2008 Lakotta, B. and Schels, W Noch mal leben vor dem Tod : Wenn Menschen sterben. München : DVA MacIlwain, C. D When death goes pop: death, media & the remaking community. New York: Peter Lang Mitchell, A. A. and Olson, J. C Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? Journal of Marketing Research, Vol. XVIII. pp

32 de Rosa, A. S The king is naked. Critical advertisement and fashion: The Benetton phenomenon, in Deaux, K. and Philogène, G. eds Representations of the social: Bridging theoretical traditions. Oxford : Blackwell Seale, C Heroic Death, Sociology, Vol. 29, No. 4. pp pp pp Tinic, S. A United Colors and United Meanings: Benetton and the Commodification of Social Issues Journal of Communication, Vol. 47, No. 3. pp visited July, UNAIDS 2007 data.unaids.org/pub/epislides/2007/2007_epiupdate_en.pdf visited August 10, 2008 Unnava, H. R. and Burnkrant, R. E An Imagery-Processing View of the Role of Pictures in Print Advertisements, Journal of Marketing Research. Vol. XXVIII. pp Walter, T., Littlewood, J., and Pickering, M Death in the News: the Public Invigilation of Private Emotion, Sociology, Vol. 29, No. 4, pp Walter, T Facing death without tradition, in Howarth, G. and Jupp, P. eds Contemporary Issues in the Sociology of Death, Dying and Disposal. Basingstoke: Macmillan. Wood, N Many Winters : Prose and Poetry of the Pueblos. New york : Doubleday Books for Young Readers

feeling of sympathy with the people in pain and collectivity, investigating the meaning of death shared by consumers of contemporary dark tourism. Tod

On the Contemporary Characteristics and the Double Meanings of Dark Tourism This article aims to discuss the way in which dark tourism generates a feeling of sympathy with the people in pain and collectivity,