473201010 *** (1999) 16 2017 20023 2 1 2
1220 (1999a),(1999b) (1998), (2002) (2003)(1999)(2003) Conjoint Analysis Conjoint Analysis Willingness to PayStandard gamble Time trade-off Rating Scale Willingness to Pay Standard gambletime trade-offrating Scale Conjoint Analysis 3 (Individual Effect) 2 Conjoint Analysis
3 Conjoint Analysis 45 (1) 7020-69 Conjoint Analysis 5% 6 16 12 3 5% Attribute 312 31 201550% 3 5% 4
5% 4 16
1. 2. 3 1 1.... 1........ 1....
1. 2. 3 1 10 1.... 1 11 12.... 13 14.... 15 16 2....
(2) 2 3 5 102203 4%12% 208 24 20
1. 2. 20 2.. 3.. 3.. 3.. 3.. 3.. 3.. 3.. 3.. 3
Attribute 3 2 1 (3) Ci,k 1 0 33 U* U* U1() U0 U*>0Ci,k 1U*< 0 Ci,k 0 Xi,k Attribute1 2 1 0 10 1 010 1021 10 1 0 1 0 1 0 k Zi i Random effect Probit Model (Butler and Moffitt(1982))
Attribute 1 Attribute U*12 Attirbute X1X2dU* 0 Attribute (2) 1,2X1X2 2 X1X2 P1P2 2/P21/P1 1 X1 X2 X1X2 16 2 3 70 20 69 2 5 70 20 69 920900790
757 85.8 84.1
(1) 3 4 3Attribute
4 Attribute 2
(2) 342 5 1Attribute 1 5.391 14.045.76 1.86 1.42
6 4 Attribute 1.15 1.91 0.58 Attribute 2 3 Attribute 161000 0.16 15 70 43,969 0.70 (1994) 6 20 157055,6981.11 16 6 71.2
16 2380 0.17 5 87,000 1.25 1 16 1 0.94 161000 0.24 15 69 80,004 1.94 1.11160.356 0.39 16 46.7 15 13.215 69 141,535 46.713.20.87 15 15.8 7 8
7 1 1 1 8 70 20 69 1 1
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