Kotler Ps Teboul Ps ServicesService This paper discussed on the marketing thought service dominant logicsd logic that brought attention in the field of marketing study since 2004. The main thought of the 20th century marketing, especially from Koter et al.2010, marketing 1.0 to marketing 2.0 are shown in marketing and has been to migrate to marketing 3.0. Changes in its marketing, with the aim of achieving what was discussed or final customers of what would have been provided. That there is in the cornerstone goods represented by the dominat logic 4 Ps marketing, marketing thought, based on goods dominant logicgd logic, so it was confirmed that has dominated the 20th century. Issues to further seperate the manufacturing and service industries are trying provide to customers are not final, it was confirmed that the service is, especially the claims covered Teboul. Finally, to ensure that the service center and replace the singular service dominat logic to argue, but to provede customers with buyers or sellers are truly producer about what the future, marketers should have the prospects for marketing thought. marketing thoughtmarketing 1.0marketing 2.0marketing 3.04Ps marketingservicesservice Service Dominant LogicSD Vargo and Lusch
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