Esso cross-marketing
Shell Esso Regent Texaco Caltex Mobil Total Continental Oil Jet AgipMurphy Corp Gulf Tide Water Ultramar Phillips Institute of Petroleum, Petroleum Review Retail Marketing Survey Facts
selfserve tenant dealer license commission Sainsbury s Price Commission
a Esso
b Conoco Jet Texaco Fina Burmah superstore hypermarket McGoldick Asda
Corporate Intelligence Group McGoldick one-stop shopping Gulf Conoco Schedule Price Tesco Sainsbury s Tesco Texaco b
Rotterdam Parity presence unit cost Shell UK Colin Harvey Managing Director-Downstream Institute of Petroleum Tesco Sainsbury s Safeway Asda Colin
traffic builder Value for money positioning Shell Shell
diesel
marketing mix Vapor Recovery Esso Collection Price Watch test marketing, regional pilots strategic research project profile Tiger tokens Star Unleaded Esso Super Plus Unleaded Diesel
Esso Snack & Shop Esso Shops Star Excise Tax Oil Price Assessments Limited
convenience location accessibility merchandizing quality people and fewer process simplification
Company Own Company Operated
b b Petroleum Industry Association C.Hunt Office of Fair Trading MacDowall sq.ft sq.ft P. J McGoldrick Wal-Mart Hypermart sq.ft sq.ft Tesco SS Sainsbury s Savaccentre SS Safeway SS Asda SS Facts b
Hunt Grocery stand alone Institute of Petroleum European Retail Conference, Birmingham,June. loan Bridge payment economic benefits Andersen, R.C. (1965) Gasoline Retailing: Self-Service Holdout, Journal of Retailing, Fall 1965, pp.42-45,56. Cassdy,R.(1964) Price Warfare-A form of business rivalry, Cox.R, Alderson,W and S. Shapiro ed., Theory in Marketing, American Marketing Association, pp. 355-379. Churchill,G.A., Ford, N.M. and U.B. Ozanne (1970) A Analysis of Price Aggressiveness in Gasoline Marketing, Journal of Marketing Research, Vol. (February 1970), pp.36-42. Corporate Intelligence Group(1989) Retailing and1992:the impact and Opportunities, Corporate Intelligence Research Publications, London.
DOE(1980) The State of Competition in Gasoline Marketing, Part 1:The Effects of Refiner Operation at Retail( a study required by Title of the Petroleum Marketing Act, U.S. Department of Energy, May 1980. Globerman, F. (1978) Self-Service Gasoline Stations: A Case-Study of Competitive Innovation, Journal of Retailing, Vol.54 No.1(Spring 1978) pp.75-86,96. Institution of Grocery Distribution(1988) Grocery Store Directory:25,000Sq.ft. and Above 1988, IGD, Watford. McGoldrick, P. J(1990) Retail Marketing, McGrow-Hill UK, 1990. OFT(1998)Competition in the supply of petrol in the UK, A Report by the Office of Fair Trading,May 1998. PEL(1998)Review of the Retail Markets for France, Germany and the UK, Report for OISC, IEEE, Petroleum Economics Limited, November 1998/ Schiller, R.(1987) Out of town exodus, E. Mcfadyen (ed.), Business Strategy and Retailing, John Wiley,Chichester. a b a