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1 NO. 17, 2013 KOBAYASHI Shouhei 0 IT SNS Gamification game fication ficate

2 NO. 17, 2013 Gabe Zichermann Zichermann and Cunningham 2011 Bunchball 1 Gartner 2 IT GPS Nike 3 Jane McGonigal Gameful McGonigal 2012 Gameful

3 2007 ARG SNS ARG Playgen ConundraLtd 6 Nick Pelling Paul McFederies When Building Loyalty : Think Like a gamer Odell Gamification Google IT Gartner Gartner 7 IT Gartner Gartner : Google Gamification 33

4 NO. 17, Garter gamification org Gamification : A Growing Business to Invigorate Stale WebsitesMacMilan 2011 Gamification Summit McGonigal Realty is Broken 8 Zichermann Gamification by Design Gartner Facebook Twitter SNS 34

5 2012 ARG ARG Occupy Wall Street : Gartner 35

6 NO. 17, 2013 McGonigal McGonigal Johan Huizinga Homo Ludense 1938 Huizinga Huizinga 1938 Huizinga Caillois R. Caillois Huizinga

7 5 6 6 Caillois 1958 Huizinga Caillois Caillois Huizinga Caillois Huizinga M. J. Ellis M. Csikszentmihalyi Ellis Ellis 37

8 NO. 17, 2013 Ellis Csikszentmihalyi Supra optimal Range of optimal arousal Affect Sub optimal Low High Information load 3 Eliis : 169 Csikszentmihalyi 4 Ellis Csikszentmihalyi Csikszentmihalyi Action opportunities (Challenges) Anxiety Worry Flow (Play, Creativity, and so on.) Boredom Anxiety 4 Action capabilities (Skills) Csikszentmihalyi : 86 38

9 Ellis Csikszentmihalyi Csikszentmihalyi : G. H. Mead E. Goffman Mead Mead Mead I me me I Mead Mead 39

10 NO. 17, 2013 Mead : 165 Mead me Mead Goffman Goffman Goffman Goffman Goffman 2. 4 Louis T. Glass

11 1931 TV TV TV 10 William A. Higinbotham 1958 Ralph H. Baer 1968 TV Nolan Bushnell 1972 TV TV 2010 A 1980 TV 1 2 PC PC B 80 PC NEC C SCE 1994 NINTENDO

12 NO. 17, 2013 D SCE 2000 DVD E SCE 2001 SFC DS 2004 PSP SCE 2004 DS DS PSP 2005 F 00 DS 09 DS SNS mixi GREE Web 1 SNS MMORPG : 48 42

13 2. 5 Huizinga Caillois Ellis Csikszentmihalyi Huizinga Mead Goffman

14 NO. 17, GPS : : pixiv

15 4 15 CD-ROM 2007 : 34 FPS

16 NO. 17,

17 Pettey and Meulen 2011 http : // http : // http : //nikeplus.nike.com/plus/?locale ja_jp Ian Bogost Gamification is BullshitBogost 2011 McGonigal http : //playgen.com/ http : // Gartner Jackie Fenn 5 http : //www. atmarkit.co.jp/aig/04biz/hypecycle.html http : //gamification.org/ http : // 80 TV TV TV ROM PC 47

18 NO. 17, 2013 TV http : // Bogost, Ian 2011 GAMIFICATION IS BULLSHIT IAN BOGOST-VIDEOGAME THEORY, CRITICISM, DESIGNRetrieved December 31, 2012, http : // Chikszentmihayi Mihayi, 1975, Beyond Boredom and Anxiety : Experiencing Flow in Works and Play, San Francisco : Jossey- Bass Inc. Publishers Flow- the psychology of optimal experience, Harper Perennial1996 Conundra Ltd., 2004, Retrieved, January , http : // Eliis J Michael, 1973, WhyPeoplePlay,Prentice-Hall,2000 Goasduff Laurence, Pettey Christy, 2011, Gartner Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will Gamify Those Processes April 12, 2011 Retrieved January 25, 2013, http : // page.jsp?id Goasduff Laurence, Pettey Christy, 2011, Gartner Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will Gamify Those ProcessesRetrieved, January 14, 2012, http : // Goffman Erving, 1961, ENCOUNTERS Two Studies in the Sociology of Interaction Huizinga Johan, 1938, Homo Ludens.1973 McGonigal Jane, 2011, Reality is Broken : Why Games Makes Us Better and How They Can Change World : Penguin Books , Gameful Design. Retrieved, January 14, 2012, SUPPER BETTER BLOG : http : //blog.superbetter.com/ gameful design/ MacMillan, Douglas, 2011, Gamification : A Growing Business to Invigorate Stale WebsitesRetrieved, January 14, 2012, http : // Mead, George, H Mind, Self, and Society1995 Nike http : //nikeplus.nike.com/plus/?locale ja_jp Odell, Patricia, 2010, When Building Loyalty : Think Like a Gamer Chief!Marketer, April , Retrieved Decemver 31, 2012 http : //chiefmarketer.com/incentives/loyalty programs gamification Play Gen Retrieved Decemver 31, 2012, http : //playgen.com/ Zichermann, Gabe, Cunningham, Cristpher, Treseler Mary ed. 2011, Gamification by Design : Implementing Game Mechanics in Web and Mobile Apps, O Reilly 48

19 2005 TV PLANETS VOL April 15, 2010 January 24, 2013, http : // 2012NHK

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