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1 JIAA

2 Agenda

3

4 Definition Of Native Advertising From Wikipedia

5 Definition Of Native Advertising From Wikipedia

6 Definition Of Native Advertising From Wikipedia

7 Definition Of Native Advertising From Wikipedia

8 Definition Of Native Advertising From Wikipedia

9 Definition Of Native Advertising From Copypress

10 Definition Of Native Advertising From Copypress

11 Definition Of Native Advertising From Copypress

12 Definition Of Native Advertising From Solvemedia

13 Definition Of Native Advertising Source: Online Publishers Associa3on (OPA) Study in Partnership with Radar Research

14 Source: Online Publishers Associa3on (OPA) Study in Partnership with Radar Research

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17 Definition Of Native Advertising

18 THE CORE SIX from IAB s NATIVE ADVERTISING PLAYBOOK

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20 IN-FEED ADS #1

21 IN-FEED ADS #1

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27 Sharethrough: In-Feed Ads Exchange

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29 Instagram: Sponsored Photos and Videos

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31 THE CORE SIX from IAB s NATIVE ADVERTISING PLAYBOOK

32 na3ve ads in search must present their content in a format and layout that is readily available to organic search engine results.

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34 THE CORE SIX from IAB s NATIVE ADVERTISING PLAYBOOK

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38 THE CORE SIX from IAB s NATIVE ADVERTISING PLAYBOOK

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42 THE CORE SIX from IAB s NATIVE ADVERTISING PLAYBOOK

43 na3ve ads in search must present their content in a format and layout that is readily available to organic search engine results.

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46 THE CORE SIX from IAB s NATIVE ADVERTISING PLAYBOOK From Wikipedia

47 THE CORE SIX from IAB s NATIVE ADVERTISING PLAYBOOK

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57 コンテンツマーケティングエージェンシー系 制作 キュレーション系 レコメンデーションシステム系 コンテンツマーケティング分析系 コンテンツ マーケティングプラットフォーム系

58 ネイティブ広告プラットフォーム系 パブリッシャー系

59 コンテンツマーケティングエージェンシー系 制作 キュレーション系 レコメンデーションシステム系 コンテンツマーケティング分析系

60 ネイティブ広告プラットフォーム系 パブリッシャー系

61 ソーシャルメディア系 各種検索系

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67 Metrics Of Native Advertising 8 major metrics 1. Time on Site 2. A3en4on Minutes 3. Social Shares 4. Increased Social Following 5. Referral Traffic 6. Comments 7. Demographics 8. Pageviews

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46 The Journal of the Japan Academy of Nursing Administration and Policies Vol. 16, No. 1, PP 45-56, 2012 Factors Related to Career Continuation among Nurses Raising Children Mayumi Iwashita 1) Masayo Takada

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