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38 ,,,.. (2008). (1998) ( ), (1999) BP. (2003)!.,,, (2006). Pascale, R. T. (1984). Perspectives on strategy: The real story behind Honda s success. California Management Review, 26(3), Pascale, R. T. (1996). Reflections on Honda. California Management Review, 38(4), Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. New York: Free Press., M E (1985),,.. Porter, M. E. (1996). What is strategy? Harvard Business Review, (1996, November-December), , (1999)? I (pp )... (2001) (2001, Summer), Shook, R. L. (1988). Honda: An American success story. New York: Prentice Hall., R L (1989).. (2003). 738
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