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1 Strategic Issues for Regional Revitalization by 20 Million Inbound Tourism In Relation to 2020 Olympic Games in Tokyo OSHIMA Chicako 概要 Abstract In June, the Japanese Cabinet approved The Action Program Toward the Realization of Japan as a Tourism-Oriented Country with the Tokyo Olympic and Paralympic games in mind. At the same time, a large number of researchers and experts are investigating tourism policies and the results experienced by Olympic/Paralympic host cities in the past. This paper aims to clarify the above-mentioned issues and to propose guiding principles for successful promotion by a tourism-oriented country. Key words: million Inbound Tourism, In-coming foreign tourists, Action Plan Tsukuba Gakuin University
2 序論 出典 : 三菱銀行経済調査室 IMF 統計より作成 2013 年 9 月 20 日 第一章 外国人旅行者数目標数値 2000 万人, UNWTO....,. World Economic Forum Country Brand Index Trip Advisor
3 Travel +Leisure World Best Award 第二章オリンピック レガシー IOC IOC Sporting Legacy Social Legacies Environmental Legacies Urban Legacies Economic Legacies 第三章オリンピック開催地の状況 Ⅰ 1992 年バルセロナオリンピック P.Duran
4 Trisme de Barcelonaconsotium SIG Special Interest Group P.Duran convert Barcelona s Manchester into the Copacabana of the Mediterranean P.Duran. Ⅱ 2000 年シドニーオリンピック Chalip, Australia : Fun and 表 1 バルセロナにおける宿泊者の訪問目的 Holidays Business Other Duran Peres () The impact of the Games on tourism: the legacy of the Games - 表 2 欧州主要都市の宿泊者数推移 Barcelona,,,,. Prague,,,,. Berlin,,,,. Amsterdam,,,,. Madrid,,,,. London,,,,. Rome,,,,. Munick,,,,. Dublin,,,,. Paris,,,,. Duran,Peres ()
5 Games MICE Ⅲ 2012 年ロンドンオリンピック marathon-not a sprint!!! Rodrigues Britain You re invited Big British Invited This is Great Sport is Great, Countryside is Great The London Nations and Regions Group NRG, 第四章 ロンドンオリンピック施設利用具体例
6 Ⅰ ロンドン オリンピック パーク London Legacy Development Corporation; LLDC Queen Elizabeth Olympic Park; QEOP. km, Copper Box Velodrome North Park Aquatics Centre South Park LLDC Ⅱ White Water Centre White Water Centre QEOP km Waltham Cross m. m, LVRP Lee Valley Regional Park British Canoe Union m,.lvrp East of England Development Agency Sport England Olympic Delivery Authority; ODA,..,, White Water Centre ICF
7 Ⅲ Copper Box Copper Box Greenwich Leisure Ltd. GLL LLDC,, Ⅳ Aquatics Centre Aquatics Centre m m m m m m m. m m m British Swimming Amateur Swimming Association GLL,,,. LLDC GLL Ⅴ Olympic Stadium( オリンピック スタジアム ) Olympic Stadium LLDC QEOP E Stadium LLC FC,,, UK Athletics IAAF World Championships in Athletic
8 第五章 観光立国にむけたアクション プログラム 2015 に対して 観光立国に向けたアクション プログラム インバウンド新時代に向けた戦略的取組 2 観光旅行消費の拡大 観光産業の強化 3 地方創生に資する観光地域づくり 国内観光の振興 4 先手を打っての 攻め の受け入れ環境整備 5 外国人ビジネス客等の積極的な取り込み 質の高い観光交流 MICE 6 リオデジャネイロ大会後 2020 年オリンピック パラリンピック及びその後を見据えた観光振興の加速 EXPO UNWTO MICE MICE MeetingIncentive Convention Exhibition MICE
9 Fachhochschule Frankfurt am Main EU NRG NPO
10 DMO Destination Management Organization DMO DMO... 註 UNWTO World Tourism Barometer Volume The Travel & Tourism Competitiveness Report.. World s Best Awards/Top Winners e.com/world best cities- winners-list Duran, P The impact of the Games on tourism: the legacy of the Games - P. Chalip, Laurence Ph.D EXPO Rodrigues, Christopher Visit Britain EXPO Paul Gauger River Lea km Unique Venue pdf - common/.xls 参考文献 -. JATA : Jill & The Economic Impact of the London Olympic & Paralympic Games Oxfor d Economics Department for Culture, Media & Sport Report :Post Games evaluation: Meta-evaluation
11 of the impacts and legacy of the London Olympic Games and Paralympic Games. Visit Britain Britain Marketing & Games Global Strategy - Goldman Sachs JTB Duran P. The impact of the Games on tourism: the legacy of the Games -, Barcelona: Centre d Etudis Olympics UAB
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