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1
2 GAFA GAFA
3 GAFA PC Tufekci 2014, Helbing 2014
4 PC cookie iphone Android OS Google Play
5 GAFA GPS geo-fencing Google Play.. www world wide web proprietary Google Play Evans Evans 2016.
6 OS.. Evans techcrunch.com / 2014 / 06 / 06 / we-search-more-on-apps-less-on-googlenow.
7 GAFA multi-sided platform Evans 2016.
8 Ad. exchange Ad exchange Ad exchange Evans 2016.
9 GAFA Network / Exchange Google Serch, YouTube Bing Search Twitter Feed LiveRail Admeld MoPub Audience Network Atlas Atlas Atlas Atlas Google Analytics Ad. Exchange: Bing DoubleClick Ads DoubleClick Bid Manager Google Audience 360 DoubleClick AdSence Bing Ads Web Analytics MoPub Twitter Audience Network MoPub Twitter Analytics like Pandora Pinterest Evans 2016
10 Instagram Instagram Messenger WhatsApp Audience Network Atlas YouTube Gmail. YouTube Gmail Google Play Google AdMob Evans 2016.
11 GAFA Gmail YouTube Android Gmail Google Play PC
12 PC Facebook Map Reduce Apache Hadoop Latent Dirichlet Allocation Tufekci Tufekci Schneier 2015, chap. 2.
13 GAFA deep learning Nielsen 2014
14 classifer learner classifier,,,,,,,,,,,, classifier leaner,,,, Kosinski, et al Burrel
15 GAFA classifer learner classifier
16
17 GAFA ID ID,
18 ID ID ID PC
19 GAFA IDFAs ios 6 ios Advertising Identifier AdID Android Advertising ID ID ID SDK ID
20 IDFA ios IDFA IDFA IDFA Google Play AdID Android ID ID IDFA ID ID Walled Garden
21 GAFA GPS IP DoNotTrackMe Flash SharedObject Flash Flash Flash Flash
22
23 GAFA Kahneman 2003 dual-system
24 Kahneman, p. 111.
25 GAFA
26 Kahneman 2011, part 2.
27 GAFA reference point psychophysically-based error associationbased error strategy-based error Kahneman 2011, part 2. Arks Kahneman 2011, chap. 26.
28 suboptimal
29 GAFA
30 Berman, M. 2015, p. 522 Hansen and Kysar 1999 Aradhna 2011.
31 GAFA PC ios YouTube
32 Gmail YouTube YouTube constellation Johnson, et. al Acquisti 2016.
33 GAFA anchoring SNS
34
35 GAFA Hansen and Jespersen 2013.
36 Acquisti, A. et. al. 2016, Nudges for Privacy and Security: Understanding and Assisting Users Choice Online, at papers.ssrn.com / sol3 / papers.cfm?abstract_id= Aradhna K. 2011, An integrative review of sensory marketing: Engaging the Senses to Affect Perception, Judgment and Behavior, Journal of Consumer psychology, 22, pp Arkes, H. R. 1991, Costs and Benefits of Judgment Errors: Implications for debiasing, Psychological Bulletin, 110, pp Berman, M. 2015, Manipulative Marketing and the First Amendment, Georgetown Law Jouranal, 103, pp Burrel, J. 2015, How the Machine Thinks: Understanding Opacity in Machine Learning Algorithms, at papers.ssrn.com / sol3 / papers.cfm?abstract_id Candeub, A. 2014, Behavioral Economics, Internet Search, and Antitrust, Michigan State Uni. Colledge of Law, Legal Research Paper Series, 12 03, 9, pp Dhar, R. and M. Gorlin 2013, A Dual-system Framework to Understand Preference Construction Processes in Choice, Journal of Consumer Psychology, 23, pp pp Evans, O. 2016, Mobile Advertising: Economics, Evolution and Policy, at ssrn. com / abstract= Johnson, E. W., Wendy, P. Peter, S. Bellman, and G. Lohse 2004, On the Depth and Dynamics of Online Search Behavior, 50, Marketing Science, pp Hansen, P. and A. Jespersen 2013, Nudge and the Manipulation of Choice: A Framework for the Responsible Use of the Nudge Approach to Behaviour Change in Public Policy, EJRR, 1, pp Hanson, J. and D. Kysar 1999, Taking Behavioralism Seriously, Some Evidence of Market Manipulation, Harvard Law Review Paper, No , at ssrn.com / abstract Helbing, D. 2014, Societal, Economic, Ethical and Legal Challenges of the Digital Revolution: From Big Data to Deep Learning, Artificial Intelligence, and Manipulative Technologies, at papers.ssrn.com / sol3 / papers.cfm?abstract_id Kahneman, D. 2011, Thinking, Fast and Slow, Macmillan
37 GAFA. Kahneman, D. and A. Tversky 1979, Prospect Theory: An Analysis of Decision under Risk, Econometrica, 47, pp Kosinski, M., D. Stillwell, and T. Graepel, Private Traits and Attributes Are Predictable from Digital Records of Human Behavior, Proceedings of the National Academy of Sciences, 15, pp. 5, 802 5, 805, at / content /early / 2013 / 03 / 06 / , / article / cont1 / ,. Nielsen, M nnadl-ja. github.io / nnadl_site_ja. Schneier, B. 2015, Data and Goliath: The Hidden Battles to Collect Your Data and Contorol Your World, Nortn & Company. Tufekci, Z. 2014, Engineering the Public: Big Data, Surveillance and Computational Politics, First Monday, 19, 7 Peer-Reviewed on the Internet.
Bearden, W. O. and Rose, R. (1990), "Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity," Journal of Consumer Research, Vol.16, pp.461-471. Bettman,
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