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Relationship of Creative Thinking and Feeling Shared Communication by Social media MORISAWA Yukihiro Social media has been shared content that is created by the CGM (consumer generated media) via the Internet. Social media can be included in the contents to the personal feeling. Emoticons and Images has used to emotional communication in the Social media. Also almost contents in social media are assessed by personal feelings. In this paper, we summarize the features of communication style and social media usage trends. Also we think about the relationship of creativity and feeling in the contents of social media. 1 Social Networking System SNS CGM Consumer Generated Media Facebook Twitter

29 2014.03 2 2-1 emarketer SNS 2013 2013 18 17 3 2013 1/4 7 7700 44.8 2 50 5 50 SNS 2009 SNS 15 64

2013 4,267 LINE 1,094 Facebook 906 Twitter 783 mixi 440 2011 2013 2 Facebook 5.8 749 Twitter 1.4 225 1 SNS 50 10 44.8 20 31.7 30 17.7 2013 Nielsen Mobile NetView 3,330 5,320 63 2005 7

29 2014.03 4.7 17.3 3.7 YouTube 2.4 6.0 Blog SNS 2.3 11.3 10 28.9 18.5 20 26.2 14.0 10 40.2 18.2 20 24.2 8.8 30 2 Nielsen Mobile NetView 3 ICT 23

2-2 23 ICT 10 71.7 20 63.9 30 48.3 40 33.7 50 27.4 60 22.3 10 30 10 7 60 SNS SNS LINE Twitter 15 24 28.6 LINE 24.0 Twitter 25 LINE Facebook 55 64 Facebook 107 LINE 97 LINE Twitter 40 50 Facebook 4 ICT 23

29 2014.03 SNS LINE Facebook Twitter N=4,267 LINE N=982 Facebook N=775 Twitter N=723 mixi N=375 SNS LINE Facebook Twitter LINE Facebook Twitter 3 3-1 Ong

Ong 3-2 Edward T. Hall

29 2014.03

1 3-3 Shannon Weave

29 2014.03 4 4-1 M.

4-2 Damasio Spinoza 3 Spinoza Robert Plutchik joy sadness trust disgust fear anger surprise anticipation 8 5 8 24

29 2014.03 3 personal unconscious collective unconscious es Twitter Twitter

5 Robert Plutchik Plutchik s wheel of emotions 4-3

29 2014.03 Facebook 5 Mark Weiser

Mark Weiser Calm Technology Mark Weiser Mark Weiser Calm Technology 1 2013 2 2012 2012 3 2012 2012 4 2010

29 2014.03 5 R 2005 6 Edward T. Hall 2003 7 NII Technical Report, pp16-29, 2002 8 Finke, Ronald A., Thomas B. Ward, and Steven M. Smith 1992, Creative cognition: Theory, research, and applications, Cambridge, MA: The MIT Press 1999. 9 LUNDIN,R.W 1998 10 1997 11 EQ 1996 12 Plutchik, Robert. The emotions. University Press of America, 1991. 13 Walter,J.Ong 1991 14 1967 15 1984 1 24 2012 2 De Spinoza, Baruch. Ethique. Lekti-ecriture. 2005. 3 2002 4 BJ Fogg, Jonathan Marshall, Othman Laraki, Alex Osipovich, Chris Varma, Nicholas Fang, Jyoti Paul, Akshay Rangnekar, John Shon, Preeti Swani, and Marissa Treinen. What makes web sites credible? A report on a large quantitative study. In SIGCHI 01, pp. 61-68, 2001 5 9 pp36-51, 2000. 6 Sternberg, R. J. (Ed.), Handbook of Creativity, Cambridge University Press, 1999. 7 Runco, M. A. & Steven R. Pritzker (Eds.), Encyclopedia of Creativity, Academic Press, 1999. 8 Mark Weiser, The Computer for the 21st Century Scientific American, Vol. 265 pp.94-, Sep. 1991. 9 1987.

10 Plutchik, Robert. Emotion: A psychoevolutionary synthesis. New York: Harper & Row, 1980. 11 1980. 12 1971 13 McPherson, J.H., The People, The Problems and The Problem-Solving Methods, in Journal of Creative Behavior, 2(2) 1968. 14 http://www.riskybrand.com/report_130724/ 15 http://www.riskybrand.com/mindvoice/concept/ 16 http://www.netratings.co.jp/ 17 http://www.emarketer.com/article/social-networking-reaches-nearly-one-four-around- World/1009976