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1 R. Schooler 19

3 stereotyping Bilkey and Nes 198 Schooler 191 Schooler 191

4 D Astous and Ahmed 1999 ; Hsieh et al 00 K-POP Shimp, T. A. and S. Sharma 198 Kaynak, E. and A. Kara 00 Saffu, K. and J. H. Walker 00 Cheng Lu Wang and Zhen Xiong Chen 00 Chao, P. and K.N. Rajendran 199 Cordell, V. V Giraldi et al 011 Zeynep, Gurhan-Canli and D. Maheswaran 000 Hong, S. T. and R. S. Wyer, Jr Hui, M. K. and L. Zhou 00 Hulland, J. S Insch, G. S. and J. B. McBride 1998 Iyer, G. R. and J. K. Kalita 199 Johansson et al 198 Lee, J. K. and W. N. Lee 009 Leonidou et al 00 Maheswaran, D. 199 Peng, S. and Y. Zou 00

5 Tse, D. K. and G. J. Gorn 199 Yagci, M. I. 001 K-POP

7 Pappu, Q. and Cooksey 00 ; Powers and Fetscherin 008 ; Ahmed and d Astous 00 ; Han et al. 1988, Han 1989 ; Roth and Romeo 199 ; 00, 01a, 01b

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22 01b KBS

26 F 1, , p F 1, 19.09, p F 1, 10.01, p 0.000

27 F 1, , p F 1, 19.19, p F 1, 19 8., p F 1, , p F 1, , p F 1, , p F 1, , p F 1, , p 0.000

28 VCR Ahmed and d Astous 00 K-POP

30 Ahmed, Sadrundin A. and Alain d Astous (00), Country Image of Technological Product in Taiwan, Asia Pacific Journal of Marketing and Logistics, Vol. 1, No., pp. 0. Bilkey, Warren J. and Erik Nes (1988), Country-of-Origin Effects Products Evaluation, Journal of International Business Studies, pp Chao, Paul and K. N. Rajendran (199), Consumer Profiles and Perceptions : Country- of-origin Effects, International Marketing Review, Vol. 10, No., pp. 9. Cordell, Victor V. (1991), Competitive Context and Price as Moderators of Country of Origin Preferences, Journal of the Academy of marketing Science, Vol. 19, No., pp

31 d Astous, A. and S. A. Ahmed(1999), The importance of country images in the formation of consumer product perceptions, International Marketing Review, Vol. 1, No., pp Dagger, Tracey S. and Maria M. Raciti (011), Matching consumers country and product image perception : an Australian perspective, The Journal of Consumer Marketing, Vol. 8, No.,011, pp Giraldi, De Moura Engracia et al (011), Research for country image evaluation : A study on China image from a Brazilian perspective, Journal of Database Marketing & Customer Strategy Management, Vol. 18, No., pp Han, C. Min and Vern Terpstra (1988), Country-of-Origin Effects for Uni-national and Bi-national Products, Journal of International Business Studies, Vol. 19, Spring, pp.. Han, C. Min (1989), Country Image : Halo or Summary Construct?, Journal of Marketing Research, Vol., May, pp. 9. Hsieh, Ming-Huel et al (00), Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior : A Multi-country Analysis, Journal of the Academy of Marketing Science, Vol., No., pp Hong, Sung-Tai, and Robert S. Wyer, Jr. (1989), Effects of Country-of Origin and Product-Attribute Information on Product Evaluation : An Information Processing Perspective, Journal of Consumer Research, September, Vol. 1, No., pp Hui, Michael K. and Lianxi Zhou (00), Linking Product Evaluation and Purchase Intention for Country-of-Origin Effects, Journal of Global Marketing, Vol. 1, No. /, pp Hulland, John S. (1999), The Effects of Country-of-Brand and Brand Name on Product Evaluation and Consideration : A Cross-Country Comparison, Journal of International Consumer Marketing, Vol. 11, No. 1, pp. 0. Insch, Gary S. and J. Brad McBride (1998), Decomposing the Country-of-Origin Construct : An Empirical Test of Country of Design, Country of Parts and Country of Assembly, Journal of International Consumer Marketing, Vol. 10, No. ; pp. 9. Iyer, Gopalkrishnan R. and Jukti K. Kalita (199), The Impact of Country-of-Origin and Country-of-Manufacture Cues on Consumer Perceptions of Quality and Value, Journal of Global Marketing, Vol. 11, No. 1, pp. 8. Johansson, Johny K. et al (198), Assessing the Impact of Country of Origin on

32 Product Evaluations : A New Methodological Perspective, Journal of Marketing Research, Vol. XXII, Kaynak, Erdener and Ali Kara (00), Consumer Perception of Foreign Products : An Analysis of Product-Country Images and Ethnocentrism, European Journal of Marketing, 00, Vol., No. /8 pp Kim, Yung-wook (00), Do South Korean companies need to obscure their countryof-origin image?, Corporate Communications, Vol. 11, No., pp Lee, Jin Kyun and Wei-Na Lee (009), Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention : The Role of Objective Versus Subjective Knowledge, Journal of International Consumer Marketing, 1, pp Leonidou, Leonidas C. et al (00), British consumers evaluations of US versus Chinese goods : A multi-level and multi-cue comparison, European Journal of Marketing, Vol. 1, No. /8, pp Maheswaran, Durairaj (199), Country of Origin as a Stereotype : Effects of Consumer Expertise and Attribute Strength on Product Evaluations, Journal of Consumer Research, Vol. 1, pp.. Niss, Hanne (199), Country of origin marketing over the product life cycle A Danish case study, European Journal of Marketing, Vol. 0, No., pp.. Pappu, Ravi et al (00), Country image and consumer-based brand equity : relationships and implications for international marketing, Journal of International Business Studies, Vol. 8, No., pp.. Peng, Siqing and Yahui Zou (00), The Moderating Effect, of multicultural Competence in Brand-of-Origin Effect, International Management Review, Vol., No., pp.. Petra, Katbarina et al (008), Home Country Image, Country Brand Equity and Consumers Product Preferences : An Empirical Study, Management International Review, Vol. 8, No., pp. 0. Powers, Natalie and Marc Fetscherin (008), Measuring the Joint Effect of Country Image and Brand Perception in Consumer Evaluations of Televisions : The Case of China and Malaysia, The Business Review, Summer, Vol. 9, No., pp Roth, Martin S. and Jean B. Romeo (199), Matching Product Category and Country Image Perceptions : A Framework for Managing Country-of-Origin Effects, Journal of International Business Studies, Vol., No., pp. 9.

33 Saffu, Kojo and John Hugh Walker (00), An Assessment of the Consumer Ethnocentric Scale (CETSCALE) in an Advanced and Transitional Country : The Case of Canada and Russia, International Journal of Management, December, 00, Vol., No., pp. 1. Schooler, Robert (19), Product Bias in the Central American Common Market, Journal of Marketing Research, Vol., November, pp (191), Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S., Journal of International Business Studies, Spring, pp Shimp, Terence A. and Subhash Sharma (198), Consumer Ethnocentrism : Construction and Validation of the CETSCALE, Journal of Marketing Research, 198, August, Vol., No., pp Tse, David K. and Gerald J. Gorn (199), An Experiment on the Salience of Countryof-Origin in the Era of Global Brands, Journal of International Marketing, Vol. 1, No. 1, pp.. Yagci, Mehmet I. (001), Evaluating the Effects of Country-of-Origin and Consumer Ethnocentrism : A Case of a Transplant Product, Journal of International Consumer Marketing, Vol. 1, No., pp. 8. Wang, Cheng Lu and Zhen Xiong Chen (00), Consumer ethnocentrism and willingness to buy domestic products in a developing country setting : testing moderating effects, The Journal of Consumer Marketing, 00, Vol. 1, No., pp Zeynep, Gürhan-Canli and Durairaj Maheswaran (000), Determinants of Country-of- Origin Evaluations, Journal of Consumer Research, Vol., No. 1, pp a b 1 0

JAPAN MARKETING JOURNAL 122 Vol.31 No.22011

Japan Marketing Academy JAPAN MARKETING JOURNAL 122 Vol.31 No.22011 JAPAN MARKETING JOURNAL 122 Vol.31 No.22011 JAPAN MARKETING JOURNAL 122 Vol.31 No.22011 JAPAN MARKETING JOURNAL 122 Vol.31 No.22011 JAPAN