外食グローバル化のダイナミズム

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ともなりいそみ
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20 Gilbert,G.R., Veloutsou,C., Goode,M.H.M., Moutinho, L.(2004), Measuring Customer Satisfaction in the Fast Food Industry: A Crossnational Approach, The Journal of Services Marketing, 18(5), Kalnins, A.(2005), Overestimation and Venture Survival: An Empirical Analysis of Development C o m m i t m e n t s i n I n t e r n a t i o n a l M a s t e r Franchising Ventures, Journal of Economics &Management Strategy, 14(4), Keillor, D. B. and Fields, M.D.(1996), Perception of a Foreign Service Offering on a Overseas Market: The Case of Fast Food in Hong Kong, Journal of international Consumer Marketing, 9(1), Laroche,M., Kalamas,M., Huang, Q.,(2005), Effects of Coupons on Brand Categorization and Choice of Fast Food in China, Journal of Business Research, 58, Lee, M. and Ulgado, F.M. (1997), Consumer Evaluations of Fast-food Services: ACrossnational Comparison, The Journal of Services Marketing, 11(1), Mohammad, T., Baker, S., Kandampully, J.,(2005), Multicultural Student Perceptions of Fast Food Restaurant Brands: An Australian Study, Journal of Hospitality & Leisure Marketing, 12(4), Ni,L. and Alon, I.(2010), U.S.-Based Fast- Food Restaurants:Factors Influencing the International Expansion of Franchise Systems, Journal of Marketing Channels, 17, Ritzer, G.(1993), The McDonaldization of society : an investigation into the changing character of contemporary social life, Pine Forge Press. (2001) 1996 Revised Edition Ram, U.(2004), Glocommodification: How the Global Consumes the Local-McDonald s in Israel, Current Sociology, 52(1), Root, R. F.(1987), Entry Strategies for International Markets, Lexington Books, New York. Root, R.F.(1994), Entry Strategies for International Markets(Revised and Expanded), Lexington Books, New York. Royle, T.(2000), Working for McDonald s in Europe, The Unequal Struggle, Routledge. Royle, T. and Towers, B.(eds)(2002), Labour Relations in the Global Fast Food Industry, Routledge. Vaishnav, T. and Altinay, L.(2009), The Franchise Partner Selection Process and Implications for India, Worldwide Hospitality and Tourism Themes, 1(1), Watson JL,(ed.) (1997), Golden arches east: McDonald s in East Asia, Stanford Univ. Press Jitsugyo no nihon, pp pp FC No.46 pp Food Biz, No.56, pp pp

21 2008a 466 pp b 135 pp ) 2 pp pp pp pp Food Biz,No.56,pp pp pp No. 9 March 2007 pp

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