5. The product s label ( ラベル 名札 ) should always be eye-catching for the consumers to take notice. a. price b. mark c. advertisement d. packaging Exerc
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1 Main Topic 7: Corporate Development Lesson 48: Product Development (20-25 minutes) Today, you will: 1. Learn useful vocabulary related to PRODUCT DEVELOPMENT. 2. Review Conditional Sentences. I. VOCABULARY Exercise 1: What s the meaning? (5-6 minutes) Choose the meaning of the underlined words from the choices that follow. Then practice using the words in your own sentences. 1. Each company has its own trademark ( 商標 トレードマーク ). a. unique symbol, word or logo of a company b. common symbol, word or logo of a company c. unique rules and regulation of a company d. common rules and regulation of a company 2. Most people prefer products that are easy to assemble ( 組み立てる 作る ). a. take apart b. carry around c. put together d. read about 3. New products should pass testing ( 検査 ) first before it is launched to the public. a. branding and marketing b. production and branding c. research and marketing d. trial and evaluation 4. My company s goal is to develop ( 生み出す 発達させる ) a product that would be a hit to the consumers. a. expand b. create c. promote d. demonstrate Page 1
2 5. The product s label ( ラベル 名札 ) should always be eye-catching for the consumers to take notice. a. price b. mark c. advertisement d. packaging Exercise 2: What s the word? (5-7 minutes) Read the following dialog with your tutor and try to use context clues to fill in the blanks with the most appropriate word. You can find the missing word from the pool of words at the bottom. Mr. White and Mr. Jackson are discussing the new product they are developing. Mr. White: Do you think developing this product is a good idea? Mr. Jackson: Based on my research, (1) are always interested in products that can make life easier. We live in a fast paced world; people now want everything to be done in an instant. Mr. White: With the current economic situation, I just want to make sure that this is a good project. By the way, how will we (2) the product? Mr. Jackson: I think marketing the product is not a big problem. Our (3) is known worldwide and we have an excellent marketing team that can take care of those matters. Mr. White: Yes, I understand your point. According to the timeline we made in our last meeting, we will (4) the product a year from now. Mr. Jackson: Yes, after we have finished the testing and the manufacturing of the first batch of products. Mr. White: I think it would be a good idea to limit the (5) of the products. Let us first distribute the product in the local market. If the product sells well, we could then expand the distribution to our other markets. Mr. Jackson: I agree with you. I think it would be great to try it out in the local market first to assess if the consumers are receptive to the product. Page 2
3 Choices: a. brand ( ブランド 銘柄 ) b. launch ( 開始する 着手する ) c. consumers ( 消費者 ) d. market ( 品物を市場に出す 売る ) e. develop ( 生み出す 発達させる ) f. distribution ( 販売 配布 ) II. GRAMMAR REVIEW: Topic: Conditional Sentences (5-6 minutes) ( 条件文 ) Conditional Sentences are composed of two parts: the main clause and the if clause. Conditional sentences states that the main clause is only true if a certain condition (if clause) occurs. ( 条件文は 主節と 条件節の 2 つの部分から構成されています 条件文は 条件節の 一定の条件が起こる場合にのみ 主節の内容が起こることを示します ) e.g. The company will do well if the employees perform well. 例 ( もし 従業員がよく仕事をすれば 会社はうまくいくだろう ) The campaign will be successful if consumers purchase the products. ( もし消費者がその商品を購入すれば そのキャンペーンは成功するだろう ) If the product sells well in the market, the employees will receive a bonus. ( もし商品が市場でよく売れれば 従業員は特別賞与を受け取るだろう ) If the team does not follow the schedule, product launching will be delayed. ( もしチームが計画に従わなければ 商品の発売は遅れるだろう ) Remember: There are two basic structures for conditional sentences: ( ポイント : 条件文には 2 つの基本的な形があります ) a) IF + Condition, = Result (there is a comma in between the condition and the result) IF + 条件 = 結果 ( 条件と結果の間にカンマがある ) b) Result = IF + Condition ( no comma exists between the result and condition) 結果 = IF + 条件 ( 結果と条件の間にカンマはない ) Page 3
4 Examples ( 例 ): IF + Condition = Result (IF + 条件 = 結果 ) If Clause ( 条件節 ) If the market study s results do not turn out positive, ( もし市場調査の結果が肯定的にならなけれ ば ) If the consumers do not purchase the product, ( もし消費者がその商品を購入しなければ ) If the sales for the product does not increase, ( もしその商品の売上が伸びなければ ) Main Clause ( 主節 ) the product will not be developed. ( その製品は開発されないだろう ) the company will go bankrupt. ( その会社は倒産するだろう ) the product will be phased out. ( その商品は廃止されるだろう ) Result = IF + Condition ( 結果 = IF + 条件 ) Main Clause ( 主節 ) Many consumers will be aware of the product ( 多くの消費者は商品を知るだろう ) The CEO will be disappointed ( 最高経営責任者は失望するだろう ) Our company will be competitive ( 我々の会社は他に負けないだろう ) If Clause ( 条件節 ) if it is advertised on TV and in the newspapers. ( もしそれがテレビと新聞で宣伝されれば ) if the product timeline is not followed. ( もしその商品のスケジュールが守られなければ ) if we continue providing innovative products. ( もし我々が画期的な商品を提供しつづければ ) Page 4
5 Comprehension Check: Tell me about your goals and what will happen if you achieve them. Use both structures of the conditional sentences. Exercise 1: Incomplete Sentences (5-6 minutes) Choose the word or phrase that would best complete the following sentences. 1. The product will be launched and if it passes testing. a. distributed b. distributed, c. distributed; d. distributed: 2. If the marketing for an item is a lot of people will purchase the product. a. intensive b. intensive, c. intensive; d. intensive: 3. The brand will be if it consistently produces quality products. a. establish b. established c. establishing d. establishment 4. If I change one thing about the product, it would be its packaging. a. will b. could c. wouldn t d. couldn t 5. The consumers will buy the product it is efficient and affordable. a. if b. by c. when d. which Page 5
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Main Topic 13: Purchasing Lesson 70: Shopping (20-25 minutes) Today, you will: 1. Learn useful vocabulary related to SHOPPING. 2. Review Types of Pronouns: Absolute Possessive. I. VOCABULARY Exercise 1:
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Main Topic 9: Finance and Budgeting Lesson 54: Banking (20-25 minutes) Today, you will: 1. Learn useful vocabulary related to BANKING. 2. Review Basic Future Tense. I. VOCABULARY Exercise 1: What s the
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More informationRead after your tutor. 講師の後に続けて読みましょう I have a very healthy morning routine. I always get up at five-fifteen and do exercise for half an hour. I usual
LESSON GOAL: Can write about healthy lifestyles. 生活習慣について書けるようになろう Read the paragraph and answer the questions. 次の文章を読んで 下の質問に答えましょう Anna always wakes up at six oʼclock in the morning. On school days,
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Main Topic 1: Business Introductions Lesson 5: Salaries and Benefits (20-25 minutes) Today, you will: 1. Learn useful vocabulary related to SALARIES AND BENEFITS. 2. Review Unspecified Count Nouns without
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Main Topic 5: Performance Lesson 35: Sick Day (20-25 minutes) Today, you will: 1. Learn useful vocabulary related to SICK DAY. 2. Review Adverbs of Time I. VOCABULARY Exercise 1: What s the meaning? (5-6
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-1- -2- -3- -4- -5- -6- -7- -8- -9- When I get older I will be stronger They'll call me freedom, just like a wavin' flag When I get older, I will be stronger They'll call me freedom just like a wavin'
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are you? I m thirteen years old. do you study at home every day? I study after dinner. is your cat? It s under the table. I leave for school at seven in Monday. I leave for school at seven on Monday. I
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Main Topic 13: Purchasing ( 購入 ) Lesson 71: Ordering Supplies (20-25 minutes) ( 物品の注文 ) Today, you will: ( 今日は以下の事について学びます ) 1. Learn useful vocabulary related to ORDERING SUPPLIES ( 資材の注文に関する単語を学びます )
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2011 8 6 2011 5 7 [1] 1 2 i ii iii i 3 [2] 4 5 ii 6 7 iii 8 [3] 9 10 11 cf. Abstracts in English In terms of democracy, the patience and the kindness Tohoku people have shown will be dealt with as an exception.
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Main Topic 2: Business Interactions Lesson 20: Complaining (20-25 minutes) Today, you will: 1. Learn useful vocabulary related to COMPLAINING. 2. Review Prepositional Phrases and Verb Agreement. I. VOCABULARY
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Lesson 77 My favorite subject is science LESSON GOAL: Can talk about school subjects 教科について話せるようになろう Read the sentences Use He/she has a Healthy or an unhealthy lifestyle 文を読みましょう それぞれの文について 健 康的な生活をしています
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This week is talking to about what to get for Tina's birthday, which is coming up in July. Lesson Targets Deciding on someone s birthday present 誰かの誕生日プレゼントを決める Giving advice Daily English Conversation
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Main Topic 2: Business Interactions ( 主題テーマ 2: ビジネスのやりとり ) Lesson 19: Sending/Receiving Information: Email (14-21 minutes) ( レッスン第 19 回 : 情報の送受信 :e メール )(14-21 分 ) Today, you will practice your Reading
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Introduction [Track 1 13] Would you like to try our strawberry smoothie? No thank you 1. Hi. Would you like to try our parfait? Hi. Do you want to try our parfait? 1. No thanks. Can I get a #1(number one),
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