Doshisha University Life Risk Research Center Discussion Paper Series No. 2009-02 *1 *2 2009 3
( ) CVM Festival owns various kinds of effects on the development of local community, such as aspiring people, strengthening unity, and attracting outside people. The purpose of the paper is to explore and measure the benefits from festival with considering the role of generating social capital within community. s an example, the benefits from The Three Major Festival in Kyoto are measured by using CVM. The results show that an accumulation of experience and an increase in commitment to the festival make people recognize the essential values and roles of the festival, and increase the willingness to pay for the festival.
(Glastonbury Festival) (Montreux Jazz Festival) (delaide Festival of RTS) (Spoleto Festival) (Salzburg Festival) (Glyndebourne Festival Opera ) (Taste of Chicago) (Oktoberfest) (2005) (2004) (
) (SocialCapital) ( ) CVM CVM 2.1 1 (2006) 2 3 1 (2001)206-207 2 (2006)14 3 (2006)19-20
2.2 (2004) 4 4 (2004)p.93107
M&
(2003) 3 5 6 5 (2003) : p.23,24 6 (2003) : p.23,24
2.3 NGONPO (2004) NPO NPO NPONGO ( ) (2008 2 8890 ) 0.318 (2004)
3 NPONGO NPONGO NPONGO CVM
3.1 3.2CVM CVM 4 8 7 8 (1999)61
( ) ( ) (EV) ( ) B ( ) V F FB EV ( P, Y EV, F ) = V ( P, Y F ) V, B B B Y EV P ( V PB, YB, FB ) ( e ) = e( P, V ( PB, YB FB )) ( P, V ( P, Y F )) e( P, V ( P, Y, F )) e( P, V ( P, Y F )) Y EV, Y = e, EV =, { e( P, V ( PB, YB, FB )) e( P, V ( P, Y F ))} e( ) V ( ) dv EV =, = V V B B B B P = P, Y = Y B B
EV = B e V V F df e V = 1 ( F F )( V V ) 1 EV = + 2 B F F B FFB VF VFB VFB VF FB F F CVM 4.1 18 2008 03 15 16 1200 37.9 49.4% 620.8
90% 4060% 30% 90% 4.2 800 701
641 701 595 874 913 830
5 ( ) 5 ( )
5 ( ) 4a 4c 5 4a 300 0 20% 60% 5a 5c 300 5000 5000 a ( ) 0 300 500 800 1000 1500 2000 3000 5000 5000 11.3 16.0 27.7 2.1 28.2 2.5 3.8 5.5 1.3 1.7 23.9 19.0 29.0 1.2 18.5 1.5 2.0 2.7 2.0 0.2 43.8 17.7 23.2 0.0 9.4 2.0 2.0 1.0 1.0 0.0 40.0 13.3 13.3 6.7 26.7 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 b ( ) 0 300 500 800 1000 1500 2000 3000 5000
8.4 13.9 28.6 1.3 31.9 3.4 3.8 5.5 2.1 1.3 21.4 17.7 28.5 2.2 19.5 2.2 3.2 3.0 1.7 0.7 42.4 18.2 21.7 0.0 11.3 0.5 2.5 2.5 1.0 0.0 46.7 6.7 20.0 0.0 26.7 0.0 0.0 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 c ( ) 0 300 500 800 1000 1500 2000 3000 4000 5000 5500 13.9 16.8 27.7 1.3 28.2 2.1 3.8 4.2 0.0 0.8 1.3 27.5 19.9 25.4 1.2 18.0 1.3 2.5 2.3 0.2 1.5 0.2 49.3 17.2 19.2 0.0 9.9 0.5 2.0 1.0 0.0 1.0 0.0 53.3 6.7 20.0 0.0 13.3 0.0 0.0 6.7 0.0 0.0 0.0 100.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
1% 1% 10% 1% 5% 1% ( )
( ) 1029.27 *** 6.90 1209.18 *** 7.80 1028.19 *** 7.27-72.25-1.33-132.87 *** -2.35-82.85-1.61-225.69 *** -5.83-232.86 *** -5.79-199.48 *** -5.44 211.10 1.44 331.42 *** 2.18 131.86 0.95 103.94 1.35 144.29 * 1.80 78.89 1.08 322.95 ** 2.00 229.95 1.37 345.17 *** 2.26 0.13 0.05-2.79-0.97 0.13 0.05 29.80 ** 1.95 37.28 *** 2.34 12.95 0.89 R2 0.059 0.069 0.048 ***1%**5%*10% 1 (1 20012003 ) -0.088-0.038-0.139 0.1780.2460.087
4. 5000 5000 ( ) ( ) t b a t F log exp 1 1 + + = ( ) t F a b
-11.431(-18.151) -11.739(-19.912) -11.424(-19.173) 1.828(21.201) 1.850(22.918) 1.845(122.624) 0.982 0.985 0.985 9 9 9 ( )t t 0.5 = 1+ exp 1 ( a + blogt) T 5000 782
520 570 489 729 782 691 17 10 1 127,767,994 T 1 T 5000 931 999 883 4.5
1 1
(2004) (2004) 77-122 (2004) (2004) 3-54 (2004) http://www.npo-homepage.go.jp/pdf/050719katudoukouka.pdf (2002)CVM?.? 3 2 63-74 (2005) (2004) no.39241 246 (2000) no.35169 174 CVMCJ (2001) NTT (Putnam, Robert D.( 1993). Making Democracy Work: Civic Traditions in Modern Italy. Princeton, NJ: Princeton University Press.) (2006) - (Putnam, Robert D.(2000),Bowling lone,the Collapse and Revival of merican Community) Noonan, D.S. (2002) Contingent Valuation Studies in the rts and Culture: n nnotated Bibliography. Cultural Policy Center (University of Chicago) Working Paper No. 11. Noonan, D.S. (2003), Contingent Valuation and Cultural Resources: Meta-nalytic Review of the Literature, Journal of cultural economics, Vol.27 no.3/4, pp.159-176. Snowball, J.D.(2005), rt for the Masses? Justification for the Public Support of the rts in Developing Countries Two rts Festivals in South frica, Journal of Cultural Economics (2005) 29: 107 125