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(2002). (1998) 46(1), 46-60. (2003). Baldwin, C. Y., & Clark, K. B. (2000). Design rules, Volume 1, The power of modularity. Cambridge, MA: MIT Press. Christensen, C. & Raynor, M. E. (2003). The innovator s solution. Boston, MA: Harvard Business School Press. Dolan, K. A. (1998). Judo attack: Trying to make up for lost time, Xerox is invading one of Hewlett-Packard s markets. Forbes (March 9), 62. (2002) 6. (2003) 36(4), 11-22. (2001) 10. (2001). Garud, R., & Kumaraswamy, A. (1995). Technological and organizational designs to achieve economies of substitution. Strategic Management Journal, 16, 93-109. (2002). W. (2001) 13. Langlois, R. N., & Robertson, P. L. (1992). Networks and innovation in a modular system: Lessons from the microcomputer and stereo component industries. Research Policy, 21, 297-313. (2003). (2002). (2003). 21
(2001) 35(2), 114-127. (2002) 1(2), 159-198. Miyazaki, M. (2003). Inferring competitors intention: Using content analysis and product concept trajectory, Annals of Business Administrative Science, 2(1), 11-20. (2002) 7. (2001) 9. Randall, T., & Ulrich, K. (2001). Product variety, supply chain structure, and firm performance: Analysis of the U.S. bicycle industry. Management Science, 47(12), 1588-1604. Sanchez, R. (2000). Product and process architectures in the management of knowledge resources. In N. Foss, & P. L. Robertson (Eds.), Resources, technology and strategy: Expectations in the resource-based perspective (pp.100-122). London: Routledge. Sanchez, R., & Mahoney, J. T. (1996). Modularity, flexibility, and knowledge management in product and organizational design. Strategic Management Journal, 17, 63-76. Simon, H. A. (1996). The Sciences of artificial (3rd ed.). Cambridge, MA: MIT Press. Starr, M. K. (1965). Modular production: A new concept. Harvard Business Review (November-December), 131-142. (2003). Ulrich, K. (1995). The role of product architecture in the manufacturing firm. Research Policy, 24, 419-440. (2002). (1998) ( ) THE HOTLINE 29, 15-21. 22