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Schlenker, B.R., & Britt, T.W. 1996 Depression and the of Personality and Social Psychology, 63, 435-451. Tice, D.M., Buttler, J.L., Muraven, M.B., & Stillwell, A.M. explanation of events that happen to self, close others, and strangers. Journal of Personality and Social Psychology, 71, 180-193. 1995 When modesty prevails: Favorability of self-presentation to friends and strangers. Journal of Personality and Social Psychology, 69, 1120-1138. Schlenker, B.R., & Pontari, B. 2000 The strategic control of information: Impression management and self-presentation in daily life. In Tesser, A., Felson, R.B., & Suls, J.M. (Eds.), Psychological perspectives on self and identity, American Psychological Association Press, pp. 199-232. Schlenker, B.R., & Weigold, M.F. 1992 Interpersonal processes involving impression regulation and manage- ment. Annual Review of Psychology, 43, 133-168. Tedeschi, J.T., & Norman, N. 1985 Social power, self-presentation, and the self. In B.R. Schlenker (Ed), The self and social life. McGraw-Hill, pp.291-322. Tice, D.M. 1992 Self-concept change and self-presentation: The looking glass self is also magnifying glass. Journal An Examination of Direct and Indirect Adaptation Promoting Effects Through Self- Derogative Presentation YOSHIDA AYANO (Hiroshima University) URA MITSUHIRO (Hiroshima University) Social Adaptation is promoted by self-derogative presentation. Those who derogate themselves in front of other people promotes adaptation directly; while others who receive responses to derogation such as gi do not think so h from other people promote adaptation indirectly. These processes may be moderated by the degree of internalization of self-derogative presentational norms. Denial responses to presentation mean that other people regard the presentation as gself-derogation. h In derogative communication, people high in norm internalization (NH-Ss) take denial response as a matter of course, whereas people low in norm internalization (NL-Ss) do not. For this reason, denial responses to derogation are more important for NL-Ss than NH-Ss. In a longitudinal study, we hypothesized that NH-Ss would promote their adaptation through a direct process, but NL-Ss would promote their adaptation through an indirect process. The hypotheses were almost supported. The relationship of direct and indirect promotion processes and interpersonal and personal adaptation must be examined. Key Words: self-derogation, self-presentational norm, reaction of the other adaptation