15 2002 3 Affect Control Theory 1 Goffman Osgood D. Heise Affect Control Theory Affect Control Theory Affect Control Theory Gestalt Festinger reidentification Associate Professor of Teikyo University 1
Affect Control Theory Interact JavaInteract[4] Affect Control Theory crosscultural Sentiments Situation Events Affect Control Theory Events A Actor Attribution B Actions, Bahavior O Object person S Setting 2
Affect Control Theory 1 Events Syntax Actor Behavior Object person Setting Events Affect Control Theory 1. Events impression formation Events 2. impression emotion 3. 4. Events Events 3 SD 3 Evaluation, Potency (Powerfulness), Activity Osgood 1 1: EPA Dimension Evaluation Nice, sweet, heavenly, good, mild versus Awful, sour, hellish, bad, harsh Potency Big, powerful, deep, strong, high versus Little, powerless, shallow, weak, low Activity Fast, noisy, young, alive, known versus Slow, quiet, old, dead, unknown 3
Affect Control Theory Event EPA Rating SD Affect Control Theory Event Affect Control Theory 1 Event Ae A O B A EPA Score 1.8 2.1 0.03 B EPA Score 2.3 1.7 0.6 O EPA Score 0.1 2.2 1.3 Ale = 0. 98. 468Ae. 425Be. 055Oe. 048Ae Be. 038Ae Bp. 070BpOe. 025Ae BeOe. 018ApBpOa. 015Ap. 069B p. 020O p. 130BO e e. 010Ae Ba. 002BpOa. 006A B O p p p. 015Aa. 106Ba. 001Oa. 027ApBp. 013ApBe. 010BaOe. 031A B O a a a. 068BpOp. 014ApOa. 019BaOp. 033A B O e p p. 007AaBa 1. 058BO e p.098 EPA Score.468Ae.015Ap.015Aa Ae= 18., Be= 23. EPA Score EPA Score 1 AeBe EPA Score 3 4
Affect Control Theory 1 Ale = 17. Event B EPA Score 2.8 1.8 1.6 Ale =. 50 R 2.90 Affect Control Theory R 2 Affect Control Theory EPA Rating Affect Control Theory EPA Rating scale EPA Rating 5
1: Java Attitude EPA Rating EPA Score D.Heise Attitude [3] Attitude TAIDO [5] Affect Control Theory Attitude, TAIDO DOS D.Heise Java Web Affect Control Theory scale data 6
Affect Control Theory 1 The Affect Control Theory INTERACT 30 Affect Control Theory 2 Affect Control Theory D deflection 2 Di= ( fi x i) 2 f x Event transient i 2 L Oa L = c! widi 3 i = Ae 7
c w Di A B O EPA Rating i SD # Ae, Ap, Aa, Be, Bp, Ba, Oe, Op, Oa 4 # Se, Sp, Sa 3 L O a U = k! widi 5 i = Ae U D 2 O a 2 U = k! wi( fi x i) 6 i = Ae k Ae, Ap, Aa Be, Bp, Ba, Oe, Op, Oa f i0 x i U 0 k Ae, Ap, Aa EPA Rating Be, Bp, Ba EPA Rating 8
Affect Control Theory 1 6 2 A A t 2 2 2 2 U = k & wae Ae 2w A A t Ae e e WA A t e e 0 & woaoa 2wOaOaO t a WOaO t a 0 7 f, x f = 8 Ae Ap Aa Be Bp BaOeOpOaB 8 x = 8 At At At e p abt ebt pbt aot eot pot ab 9 w W R V w Ae S 0 0 0 0 0 0 0 0 W S 0 w A p 0 0 0 0 0 0 0 W S 0 0 w Aa 0 0 0 0 0 0 W S 0 0 0 wb e 0 0 0 0 0 W W = S 0 0 0 0 w B p 0 0 0 0 W 10 S 0 0 0 0 0 w B 0 0 0 W a S 0 0 0 0 0 0 wo 0 0 W e S 0 0 0 0 0 0 0 w O p 0 W S 0 0 0 0 0 0 0 0 w Oa W T X 6 U = k f W 7 xa < W W W F< x f F 11 1 wi = 1 [Heise,1985] W 7 U = k f 1 1 f 7 xa < 1 1F< x F 12 9
2 6 2 U = k f W 7 xa < W W W F< x f F 13 2 U = k f W W W W f V V f 7 xa < f F< l lx x F 7 A < x F 14 2 EPA Rating 12 3 U fundamental Event U Affect Control Theory Total Deflection 8 Event 9 16 17 24 25 45 10
Affect Control Theory 1 Affect Control Theory 4 EPA Score 11 12 attributional process EPA Score EPA Score Affect Control Theory 11
SD 2001 Bad boy Professor Smith Professor Heise ATTITUDE 1 David Heise. Understanding Events: Affect and the Construction of Social Action. Cambridge University Press, New York, 1979. 2 David Heise. Modeling event structures. Journal of Mathematical Sociology, 13:138168, 1988. 3 David Heise. ATTITUDE. Indiana University, 1997. Software http://www.indiana.edu/ socpsy/act/download.html. 4 David Heise. JavaInteract 2. Indiana University, 2001. Software http://www.indiana.edu/ socpsy/act/javainteract.html. 5 Shuuichirou Ike. TAIDO. Tokyo, 1995. Software. 6 Theodore D. Kemper and Randall Collins. Dimensions of microinteraction. American Journal of Sociology, 96:3268, 1990. 7 Neil Mackinnson. Affect Control as Symbolic Interactionism. SUNY Press, Buhffalo, 1994. 8 Charles E Osgood, William H May, and Murray S.Miron. Cross Cultural Universals of Affective Meanings. University of Illinois Press, Urbana, 1975. 12
Affect Control Theory 1 9 Herman W. Smith.., 5(1):115130, 1990. (American Social Trends in Software Programs : A Selective Review). 10 Herman W Smith, Takanori Matsuno, and Shuuichirou Ike. The affective basis of attributional processes among Japanese and Americans. Social Psychology Quarterly, 64(2):180194, 2001. 11 Herman W. Smith, Takanori Matuno, and Michio Umino. How similar are impressionformation process among Japanese and Americans? Social Psychology Quarterly, 57:12439, 1994. 12 Herman W Smith, Michio Umino, and Takanori Matuno. The formation of genderdifferentiated sentiments in Japan. Journal of Mathematical Sociology, 22:37395, 1997. 1 H. Smith [9] 2 D. Heisi http://www.indiana.edu/ socpsy/act/math/eq_1.html 3 11 13 4 13