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4 R.J.Keith1960 Phillsbury *1 high-pressure marketing 19 R.Bartels1976 *2 Keith1960 *3 R.L.King1965 *4 W.F.Schoell & J.P.Giltinan * * * * * * *
5 * * F. D. Roosevelt low-pressure marketing merchandising * * *16 3
6 *17 20 *18 administered price 1929 *19 C.F.Phillipps & D.J.Duncan *20 Phillips *21 4
7 * T Borsodi a high-pressure advertising high-pressure sellinghigh-pressure servicehigh-pressure credit high-pressure distribution *23 * *25 *26 hire purchase or instalment selling *27 *28 *29 5
8 Killough & Barrington Associates Inc.1933p135 6
9 19 *30 19 *31 E.R.A.Seligman 5 *32 Seligman Seligman Singer McCormick International Harvester *33 19 *34 Singer Spiegel 19 * * The firm of Cowperthwait & Sons *37 Seligman *38 7
10 R.Nugent *39 19 *40 open book creditterm credit *41 Seligman 19 *42 Singer Singer Singer 19 Singer *43 19 Singer
11 1880 *44 19 *45 *46 Singer Singer 1856 itireant agent *47 * *49 Seligman Singer *50 *51 9
12 Singer lease *52 Singer *53 *54 Singer *55 *56 Singer /3 150 * *58 10
13 Singer Moody Spiegel 1893 Spiegel House Furnishing Company of ChicagoSpiegel HF Spiegel HF Spiegel HF *59 Spiegel HF Arthur Spiegel Spiegel HF MontgomeryWard Sears *60 Arthur 1903 Spiegel HF 1905 Arthur Spiegel HF 24 15% 10 13% 10 Sears MontgomeryWard Spiegel HF 525% Sears MontgomeryWard *61 Spiegel HF Spiegel HF
14 Spiegel May Stern Waldheim 1906 Spiegel May Stern and CompanySpiegel MS Spiegel HF *62 Spiegel MS Spiegel MS * Sears 10 Spiegel * Arthur Spiegel MS *65 12 * Spiegel MS Sears MontgomeryWard 12
15 Spiegel MS *67 Singer Spiegel sales finance company * Arthur J. Morris Industrial Finance
16 117 *69 20 *70 *71 Seligman notification system non-notification system credit companydiscount companyfinance companycommercial acceptance companycommercial credit company *72 Morris Plan Morris Morris Banche populare 30 Schultze-Delitsch and the Raiffeisen banks *73 Morris * Morris Bank 1910 Morris 1910 Industrial Finance 14
17 *75 Industrial Finance 1910 * Morris Studebaker Motor Cars Industrial Acceptance Morris Studebaker 85% * * First National Citi-Bank *79 loan shark *80 Citi-Bank * *82 15
18 Seligman * Commercial Credit and Investment Trust National Trust and Credit * *85 19 Building and Loan Association *86 Seligman 16
19 * Regulation W * % 4/5 *89 17
20 19 20 Seligman % % * % 13% % % *91 36 * Chevrolet Belair 3,070 % 40% 12 20% *93 * General MotorsGM 18
21 * * *97 *98 GM 19
22 *
23 20 * 1 R.J.Keith (1960), "Marketing Revolution," Journal of Marketing, 24 January, pp * 2 R.Bartels (1962), The Development of Markting Thought, Irwin R.Bartels (1976)The History of Marketing Thought (2ed.), Grid * 3 R.J.Keith (1960), "Marketing Revolution," Journal of Marketing, 24 (January), pp Pillsbury * 4 R.L.King (1965),"The Marketing Concept", in Science in Marketing, George Schwartz (ed.), Wiley, pp * 5 W.F.Schoell & J.P.Guiltian, Marketing : Contemporary Concepts and Practice, Ally and Bacon, p.14 p.4 * pp.4-7 * pp * p * 9 (2004) p.4 * p.41 * pp.4-7 * 12 B.Mallen (1964), "Conflict and Corporation in Marketing Channels," in Reflections on Progress in Marketing, ed. L.George Smith, American Marketing Association, pp pp.4-5 * p.5 * pp.5-6 * p.6 * 16 W.Lazer & E.J.Kelley (1973), Social Marketing, Irwin, pp.1-2 * 17 (1981)p.6 * aManegirial Marketing 40 pp.6-17 * bManegirial Marketing 41 p.8 * 20 C.F.Phillips and D.J.Duncan (1960), MarketingPrinciples and Methods 4th ed., p.642 * 21 Ibid., pp *
24 p.149 * 23 M.T.Copeland (1929), Marketing, in Committee on Recent Economic Changes of the President's Conference on Unemployment, supra, pp * 24 F.L.Allen (1931), Only Yesterday : An Informal History of the 1920's, Harper & Row, Publishers 1975pp * a, p.18 * 26 H.D.Kiston (1922), The Growth of the "Service Idea" in Selling, Journal of Political Economy (June), p.417 * 27 Killough & Barrington Associates Inc. (1933), p.135 * 28 R.W.Babson (1938), The Folly of Instalment Buying, Frederick A. Stokes Co., p.20 * pp * House of Couperthwait and Sons E.R.A.Seligman (1927), The Economic of Instalment Selling, N. Y., p.14 * Seligman (1927), pp * 32 Seligman (1927), pp * p.137 * p.153 * 35 L.Mandell (1990), The Credit Card Industry: A History, Twayne Publishers,2000 p.50 * p.6 * 37 T.N.Beckman and R.Bartels (1946), Credits and Collections in Theory and practice, p.88 * pp * 39 R.Nugen t (1934), Consumer Credit and Economic Atability. New York : Russell Sage Foundation * 40 Mandell (1990),2000p.50 * 41 Mandell (1990),2000p.51 * I.M.Singer A accessed * pp * 44 Mandell (1990),2000p.51 * p.37 * p.35 * p.138 * p.6 * 49 (1929)pp * p.94 * p.99 * pp Seligman(1927), p.16 * p.141 * 54 H.E.Krooss & C.Gilbert (1972), American Business History, Prentice-Hall, p.151(1974) p.217 * p.153 * p.141 * pp * p.116 * 59 O.A.Smalley & F.D.Sturdivant (1973), The Credit Merchanys, A History of Spiegel, Inc., Sourthern Illinois University Press, pp * Sears B.Emmet & E.J. John (1950), 22
25 Catalogues and Counters, A History of Sears, Roebuck and Company, The University of Chicago Press) * pp * 62 O.A.Smalley & F.D.Sturdivant (1973), pp * pp * p.246 * pp * 66 O.A.Smalley & F.D.Sturdivant (1973), pp * p.250 * pp * 69 J.M.Mero, The installment basis-for dealers in personal property, in Texes-the tax magazine, Mar., 1947, p p.5 * 70 D.J. Boorstin (1973), The Americans, The Democratic Experience, Rondom House, Inc.,(1976) p.136 * 71 Boorstin (1973),1976p.138) * pp * p.130 * pp * p.132 * pp * 77 Seligman (1927), pp * pp * 79 Mandell (1990)2000p.53 * 80 Harold van B.Ceveland,, and T.F. Huertas. (1985) Citibank, Cambridge, Mass.: Havard University PressE.J., R.M pp * 81 Mandell (1990)2000p.53 * p.263 * 83 Seligman (1927), pp * 84 Seligman (1927), pp.36-37c.w.phelps (1956), The Role of the Sales Finance Companies in the American Economy, Baltimore, p.52sloan 1910 A.P.Sloan (1963), My Years with General Motors, N.Y. p.303 * 85 W.W.Rostow (1971), The Stage of Economic Growth, Cambridge Univ. 1974p.105 * pp * 87 M.G.Myers (1970), A Financial HISTORY of the United States, Columbia University Press,1979 * 88 Phelps (1956), p.75 * 89 Myers (1970)1979pp * p.257 * 91 Subcommittee on Antitrust and Monopoly of The Committee on The Judiciary U.S. Senate, administered Prices-Automobile, Government Printing Office, 1958, p.155 * 92 GMAC Note Morgan Stanley & Co. Peliminary Prospectus, March 19, 1976, p pp * 93 Subcommittee (1958), pp * 94 Subcommittee (1958), p.159 * p.254 * pp * p.263 * 98 commercial paper 10 23
26 Myers(1970),1979p.448 * pp
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Title ベンチャー企業の研究開発支出の決定要因 日本と台湾の事例を中心に Author(s) 蘇, 顯揚 Citation 經濟論叢 (1996), 158(1): 54-76 Issue Date 1996-07 URL https://doi.org/10.14989/45083 Right Type Departmental Bulletin Paper Textversion publisher
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