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1 Yasunori FUKUTA
2 Hunt 1976a three categorical dichotomies 1981 Journal of Macromarketing Hunt and Burnett,1982; Sheth et al.,1988 Marketing Staff of the Ohio State University, 1965 Bell 1966 ibid.,p.5 Gwinner et al heterogeneous supply heterogeneous demand
3 sorting-out accumulation allocation assorting assortment McCarthy and Perreault, Jr 1988 ibid.,p.8 ibid.,p
4 Bell Gwinner et al McCarthy and Perreault, Jr 1988)
5 1970 level of aggregation 1967 Bertels and Jenkins, 1977 White, 1979 Hunt 1976a the micro/macro dichotomy ibid, p.20 Bertels and Jenkins 1977 a unit of greater size larger aspect of marketing
6 Moyer and Hutt 1978 welfare focus ibid.,p.5 Hunt Hunt, 1981 internalitiesexternalities Shawver and Nickels 1981 perspectives of the researcher Shawver and Nickels 1981 internal managerial effectivenesssocial externalities
7 White,1979,1981;Hunt and Burnett, 1982
8 W R a Lazer 1969 White, 1979; Hunt, 1981 Bertels and Jenkins, 1977 Ridgeway 1957Mallen 1963 b Shawver and Nickels 1981
9 Hunt and Burnett 1982 perspective of criterion consequences on criterion
10 Copeland, 1923; Holton, 1958Ryan, 1935; McGarry, 1950 McCarthy, 1960; van Waterschoot and Bulte, 1992; Rafiq and Ahmed, 1994 van Waterschoot and Bulte,1992 Hunt, 1976b Copeland 1923 Bucklin 1962 patronage motives
11 Sheth et al.,1988 Lazer 1969 Hunt and Burnett,1982Weld 1915 Breyer 1934Duddy and Revzan 1947 Hunt 1983 general theories in marketing a general theory of marketing
12 fundamental explanadahunt, 1983, pp collections of interacting marketing institutions Hunt 1983
13 A.W.Shaw L.D.H.Weld1999 Shaw Weld Hunt 1976b 1991 Bell Bell, 1966,p.22 Duddy and Revzan ibid,p.4 Gwinner et al.,1977,p.23 Alderson 1965 Gwinner et al Alder 1967 Fisk 1967 Hunt Alder, L. (1967) Systems Approach to Marketing Harvard Business Review, vol.45-3; Alderson,W. (1965) Dynamic Marketing Behavior: A Functionalist Theory of Marketing, Richard D. Irwin, Inc. Bartels, R., and R. L. Jenkins (1977) Macromarketing Journal of Marketing, vol.41-october; Bell, M. L. (1966) Marketing: Concepts and Strategy, Macmillan and Company Limited. Breyer, R. F. (1934) The Marketing Institution, McGraw-Hill Book Company, Inc Bucklin, L.P. (1962) Retail Strategy and the Classification of Consumer Goods Journal of Marketing, 27-
14 October; Copeland, M. T. (1923) Relation of Consumers Buying Habits to Marketing Methods Harvard Business Review, vol. 1-3; Duddy, E. A., and D. A. Revzan (1947) Marketing: An Institutional Approach, McGraw-Hill Book Company, Inc. Fisk, G. (1967) Marketing Systems: An Introductory Analysis, Harper and Row. Gwinner, R. F., S. W. BrownA. J.Hagan, L. L. Ostrom, K. L. Rowe, J. L. Schlacter, A. H. Schmidt, and D. L. Shrock (1977) Marketing: An Environmental Perspective, West Publishing Company. Holton, R. H. (1958) The Distinction Between Convenience Goods, Shopping Goods, and Speciality Goods Journal of Marketing, 23-July; Hunt, S. D. (1976a) The Nature and Scope of Marketing Journal of Marketing, vol. 40-July; Hunt, S. D. (1976b) Marketing Theory: Conceptual Foundations of Research in Marketing, Grid Publishing.1979 Hunt, S. D. (1981) Macromarketing as a Multidimensional Concept Journal of Macromarketing, vol. 1- spring; 7-8. Hunt, S. D. (1983) General Theories and the Fundamental Explananda of Marketing Journal of Marketing, vol. 47-Fall; Hunt, S. D., and J. J. Burnett (1982) The Macromarketing/Micromarketing Dichotomy: A Taxonomical Model Journal of Marketing, vol. 46-Summer; Lazer, W. (1969) Marketing s Changing Social Relationships Journal of Marketing, 33 -January; 3-9. Mallen, B. E. (1963) A Theory of Retailer-Supplier Conflict, Control, and Cooperation Journal of Retailing, vol. 39-Summer; and 51. Marketing Staff of the Ohio State University (1965) A Statement of Marketing Philosophy Journal of Marketing, vol. 29-January; McCarthy, E. J. (1960) Basic Marketing: A Managerial Approarch, Richard D. Irwin, Inc McCarthy, E. J., and W. D. Perreault (1988) Essentials of Marketing, 4th ed, Irwin. McGarry, E. D. (1950) Some Functions of Marketing Reconsidered in R. Cox and W. Alderson (ed), Theory in Marketing, Richard D. Irwin, Inc.; Rafiq, M., and P. K. Ahmed (1994) Reconceptualising the Marketing Mix in M. J. Baker (ed), Perspectives on Marketing Management, vol. 4, John Wiley and Sons Ltd. Ryan, F. W. (1935) Functional Concepts in Market Distribution Harvard Business Review, 13-January; RidgewayV. F. (1957) Administration of Manufacturer-Dealer Systems Administrative Science Quarterly, vol. 1-March; Shawver, D. L., and W. G. Nickels (1981) A Rationalization for Macromarketing Concepts and Definitions Journal of Macromarketing, vol. 1-spring; Sheth, J. N., D. M. Gardner, and D. E. Garrett (1988), Marketing Theory: Evolution and Evaluation, John Wiley & Sons, Inc Van Waterschoot, W., and C. Van den Bulte (1992) The 4P Classification of the Marketing Mix Revisited
15 Journal of Marketing, vol. 56-October; Weld, L. D. H. (1917) Marketing Functions and Mercantile Organization American Economic Review, vol. 7 -June; White, P. D. (1979) Macro-Marketing versus Micro-Marketing: Level of Aggregation as a Sufficient Definitional Criterion in N. Beckwith, et al.(ed), 1979 Educators Conference Proceedings, American Marketing Association; White, P. D. (1981) The Systems Dimension in the Definition of Macromarketing Journal of Macromarketing, vol. 1-spring;
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