Joseph S. Nye Jr. Soft Power Nye pp. - Nye Nye pp. - public diplomacy Edmund Gullion US Information Agency. Tuft s University Fletcher School of Law a

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1 China Soft Power and Public Diplomacy: a Review of Wang, Jian ed. Soft Power in China: Public Diplomacy through Communication NAKAGAWA, Ryoji Edmund Gullion suggested the concept of Public Diplomacy in, and Joseph S. Nye Jr suggested the concept of Soft Power in s. After., US government have put the stress on these concepts in its diplomatic policy. Chinese government also began to pay attention to these concepts at the beginning of the st century. Jiang Zemin administration set up the Information Office of the State Council and developed the public diplomacy. Hu Jintao administration suggested the concept of Harmonious World in response to the growing wary of China s hegemony and further developed the public diplomacy policy through the institutional change. As the development of the public diplomacy in China, many academic articles and books published in English, Japanese and Chinese. This paper reviews Wang, Jian ed. Soft Power in China: Public Diplomacy through Communication and through this review, make sure of the goal, means, history, result and problems of Chinese public diplomacy. China, Soft Power, Public Diplomacy

After., US government have put the stress on these concepts in its diplomatic policy. Chinese government also began to pay attention to these concepts at the beginning of the st century.

2 Joseph S. Nye Jr. Soft Power Nye pp. - Nye Nye pp. - public diplomacy Edmund Gullion US Information Agency. Tuft s University Fletcher School of Law and Diplomacy Edward R. Murrow Center Dean public diplomacy

3 WTO WTO MFN

5 legitimacy

6 Joshua Kurlantzick, Charm Offensive: How China's Soft Power Is Transforming the World Kurlantzick Kurlantzick The New Republic Charm Offensive Council on Foreign Relations Arthur Ross Book Award

Kurlantzick The New Republic Charm Offensive

7 Li Wang Wang, Jian ed. Soft Power in China: Public Diplomacy through Communication Public Diplomacy Palgrave Macmillan Series in Global Public Diplomacy Philip Seib Toward a New Public Diplomacy: Redirecting U.S. Foreign Policy Jian Wang Senior communication specialist Purdue University Anneberg School for Communication and Journalism, University of Southern California associate professor Kurlantzick Li Li soft power Amazon.com Callahan, William A. and Elena Barabantseva eds. China Orders the World: Normative Soft Power and Foreign Policy, The Johns Hopkins University Press, Hongyi, Lai and Yiyi Lu eds., China's Soft Power and International Relations China Policy Series, Routledge, Barr, Michael, Who's Afraid of China?: The Challenge of Chinese Soft Power Asian Arguments, Zed Books

Policy Jian Wang Senior communication specialist Purdue University Anneberg School for Communication and Journalism, University of Southern California associate professor Kurlantzick Li Li soft

8 Chap. Introduction: China s Search of Soft Power Jian Wang Chap. The Expansion of China s Public Diplomacy System Ingrid D Hooghe Chap. China s Image Projection and Its Impact Hongying Wang Chap. China s International Broadcasting: A Case Study of CCTV International Xiaoling Zhang Chap. The Evolving Chinese Government Spokesperson System Ni Chen Chap. Chinese Corporate Diplomacy: Huawei s CSR Discourse in Africa Lu Tang and Hongmei Li Chap. National Image Management Begins at Home: Imaging the New Olympic Citizen Jeroen de Kloet, Gladys Pak Lei Chong and Stefan Landsberger Chap. Chinese Diaspora, the Internet, and the Image of China: A Case Study of the Beijing Olympic Torch Relay Hongmei Li Chap. China s Image Management Abroad, s- s: Origin, Justification,and Institutionalization Yong Z. Volz Chap. Itching the Scratches on Our Minds:American College Student Read and Re-evaluate Judy Polumbaum divide party-state Propaganda Domestic Dimension

Chinese Corporate Diplomacy: Huawei s CSR Discourse in Africa Lu Tang and Hongmei Li Chap.

9 State Council Information Office SCIO Communist Party s Office of External Publicity Internal Report Neibu Tongxun China s Ministry of Foreign Affairs MFA Department of Information Public Diplomacy Office Ministry of Commerce NGO friendship association Chinese People s Association for Friendship with Foreign Countries CPAFFC The Chinese People's Institute of Foreign Affairs CPIFA Assets Liabilities traditional culture Joshua Cooper Ramo

Commerce NGO friendship association Chinese People s Association for Friendship with Foreign Countries CPAFFC

10 SARS Peking Review Government Work Report a peace-loving nation a victim of foreign aggression an opponent of hegemony a developing country a socialist country a revolutionary supporter united front harmonious world image projection

hegemony a developing country a socialist country a

11 Roper Center for Public Opinion Research CCTV China Radio International CRI CCTV Beijing TV Station TV National TV Foreign Propaganda Conference TV CCTV Overseas Broadcasting Center CCTV- CCTV BBC News Corp AOL CCTV % % % % CCTV

National TV Foreign Propaganda Conference TV CCTV

12 TVCM CCTV State Administration of Rdio Film and Television SARFT Spokesperson State Council Information Office : SCIO news conference CCP Central Committee s Secretariat Central Commission for External Propaganda WTO

Information Office : SCIO news conference CCP Central

13 SARS SARS SCIO SCIO SCIO Open Government Information Regulation openness transparency SARS SCIO SCIO PR Hill Knowlton

14 CSR Forum on China-Africa Cooperation FOCAC Senegal Trade Association OECD CSR CSR human rights citizenship liberalism survival development obedience duty CSR CSR Ren Zhengfei

15 - % CSR CSR CSR CSR CSR % CSR CSR CSR CSR citizenry

16 Chinese Diaspora mitbbs.com BBS CNN image reputation NY Times Youtube Wang Qianyuan

17 Harold R. Issac Scratches on Our Mind Images of Asia inferior people superior people Chink wards attractive people heroes risen heroes fallen ungrateful wretches ungrateful dragon CNN. CSR

18 CCTV

19 d Hooghe d Hooghe p.

21 CSR Barnett, A. Doak The Making of Foreign Policy in China, London, I.B. Tauris & Co. Ltd d Hooghe, Ingrid Public Diplomacy in the People s Republic of China, in Jan Mellissen ed., TheNew Public Diplomacy. Palgrave Macmillan Jakobson, Linda and Dean Knox New Foreign Policy Actors in China, SIPRI Policy Paper, September, Kurlantzick, Joshua Charm Offensive: How China's Soft Power Is Transforming the World A New Republic Book, Yale University Press Leonard, Mark. What DoesChina Think? Public Affairs Leonard, Mark, Catherine Stead, and Conrad Smewing Public Diplomacy. London: The Foreign Policy Center Mellissen, Jan ed., The New Public Diplomacy: Soft Power in International Relations. London: Palgrave Macmillan Li, Mingliang Soft Power: China s Emerging Strategy in International Policies, Lexington Books Nye, Joseph S. Jr. Soft Power: The Means to Success in World Politics, Perseus Books Group, The Future of Power, Public Affairs

22 Wang, Jian ed. Soft Power in China: Public Diplomacy through Communication, Palgrave Macmillan CIA : - : : No. PHP : :, Public Diplomacy _Chugoku_kenkyukai/ _Chapter.pdf a No. b c No. a - b /.html / /.html jieliuzhongquanhui/content- /detail_ _ / / _. shtml

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Kyoto University * Filipino Students in Japan and International Relations in the 1930s: An Aspect of Soft Power Policies in Imperial Japan

Kyoto University * Filipino Students in Japan and International Relations in the 1930s: An Aspect of Soft Power Policies in Imperial Japan 47 2 2009 9 * Filipino Students in Japan and International Relations in the 1930s: An Aspect of Soft Power Policies in Imperial Japan KINOSHITA Akira* Abstract The purpose of this paper is to look into