橡★★17小嶌正稔.PDF

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1 Esso cross-marketing

2 Shell Esso Regent Texaco Caltex Mobil Total Continental Oil Jet AgipMurphy Corp Gulf Tide Water Ultramar Phillips Institute of Petroleum, Petroleum Review Retail Marketing Survey Facts

3 selfserve tenant dealer license commission Sainsbury s Price Commission

4 a Esso

5 b Conoco Jet Texaco Fina Burmah superstore hypermarket McGoldick Asda

6 Corporate Intelligence Group McGoldick one-stop shopping Gulf Conoco Schedule Price Tesco Sainsbury s Tesco Texaco b

7 Rotterdam Parity presence unit cost Shell UK Colin Harvey Managing Director-Downstream Institute of Petroleum Tesco Sainsbury s Safeway Asda Colin

8 traffic builder Value for money positioning Shell Shell

9 diesel

10 marketing mix Vapor Recovery Esso Collection Price Watch test marketing, regional pilots strategic research project profile Tiger tokens Star Unleaded Esso Super Plus Unleaded Diesel

11 Esso Snack & Shop Esso Shops Star Excise Tax Oil Price Assessments Limited

12 convenience location accessibility merchandizing quality people and fewer process simplification

13 Company Own Company Operated

14

15 b b Petroleum Industry Association C.Hunt Office of Fair Trading MacDowall sq.ft sq.ft P. J McGoldrick Wal-Mart Hypermart sq.ft sq.ft Tesco SS Sainsbury s Savaccentre SS Safeway SS Asda SS Facts b

16 Hunt Grocery stand alone Institute of Petroleum European Retail Conference, Birmingham,June. loan Bridge payment economic benefits Andersen, R.C. (1965) Gasoline Retailing: Self-Service Holdout, Journal of Retailing, Fall 1965, pp.42-45,56. Cassdy,R.(1964) Price Warfare-A form of business rivalry, Cox.R, Alderson,W and S. Shapiro ed., Theory in Marketing, American Marketing Association, pp Churchill,G.A., Ford, N.M. and U.B. Ozanne (1970) A Analysis of Price Aggressiveness in Gasoline Marketing, Journal of Marketing Research, Vol. (February 1970), pp Corporate Intelligence Group(1989) Retailing and1992:the impact and Opportunities, Corporate Intelligence Research Publications, London.

17 DOE(1980) The State of Competition in Gasoline Marketing, Part 1:The Effects of Refiner Operation at Retail( a study required by Title of the Petroleum Marketing Act, U.S. Department of Energy, May Globerman, F. (1978) Self-Service Gasoline Stations: A Case-Study of Competitive Innovation, Journal of Retailing, Vol.54 No.1(Spring 1978) pp.75-86,96. Institution of Grocery Distribution(1988) Grocery Store Directory:25,000Sq.ft. and Above 1988, IGD, Watford. McGoldrick, P. J(1990) Retail Marketing, McGrow-Hill UK, OFT(1998)Competition in the supply of petrol in the UK, A Report by the Office of Fair Trading,May PEL(1998)Review of the Retail Markets for France, Germany and the UK, Report for OISC, IEEE, Petroleum Economics Limited, November 1998/ Schiller, R.(1987) Out of town exodus, E. Mcfadyen (ed.), Business Strategy and Retailing, John Wiley,Chichester. a b a

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Title ベンチャー企業の研究開発支出の決定要因 日本と台湾の事例を中心に Author(s) 蘇, 顯揚 Citation 經濟論叢 (1996), 158(1): Issue Date URL   Right Title ベンチャー企業の研究開発支出の決定要因 日本と台湾の事例を中心に Author(s) 蘇, 顯揚 Citation 經濟論叢 (1996), 158(1): 54-76 Issue Date 1996-07 URL https://doi.org/10.14989/45083 Right Type Departmental Bulletin Paper Textversion publisher

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