433200610 1. 19952000 2007 PPS: Power Producer and Supplier PPS 2.
2.1 AMA: American Marketing Association 1935 AMA National Association of Marketing Teachers AMA 1948 1960 1935 1985 20041985 22004 2006p.17 2002 <http://www.marketingpower.com/> Accessed 26 August 2006.
1985 2004 19854P: Product, Place, Price, Promotion2004 CRM: Customer Relationship Management2 Relationship CSR: Corporate Social Responsibility ISO: International Organization for Standardization 1935 : Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user. 1985 : Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. 2004 : Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. <http://www.jma-jp.org/> Accessed 26 August 2006.
19851935 1990 1985 2.2 Levitt [1983] 1985 GC: Global Compact1999131 GC 10 <http://www.unic.or.jp/globalcomp/> Accessed 23 August 2006. 1970PR 9 Packard [1960] Kotler and Keller [2006] p.582.
10 90 19952000 Kotler et al. [2006] 11 2 2.3 10 1993 11 Kotler et al. [2006]
12 Kotler [2001] Nordhielm [2005] Nordhielm 13 13 STP 14 15 16 12 Schultz et al. [1993] Schultz and Schultz [2004] EVA Davis and Dunn [2002]
3. 3.1 2000 2005 4 2006 6 17 13 Ettenberg [2002] p.163 14 Christensen et al. [2005] 15 16 2Swan and Combs [1976] [1994] 17 <http://www.enecho.meti.go.jp/topics/hakusho/2006energyhtml/ html/i1280000.html> Accessed 26 August 2006.
2007 3 18 Outer Market Link Inner Market Link 19 18 VPP: Virtual Power Plant 19
3.2 B to B 20 100 B to C 21 22 20 2006PPS 2005 90kW 2009270kW p.19 21 Kotler and Keller, op.cit., pp.196-198.
3.2.1 PPS 3 2 23 PPS 24 ESCO CO2 ESCO ESCO CO2 CO2 ESCO 2005 7 200414.2 71,000GJ108,000 ESCO 98,800 100,000 1,200 CO2 22 Roberts [2005] Telstra Telstra 23 p.7 24 2006 628
CO22004 15.63,360t- CO2 25 20067 26 3.2.2 ESCO 3 2010 5,000 27 2 1 1 3.3 25 <http://www.nies.go.jp/osirase/chotatsu/kokoku/esco/dounyu.html> Accessed 26 August 2006. 26 2006 74 27 2006 222
3.3.1 28 2005 3 25 10 B 10 29 B 10 2006 3 157.8 3 5.7kWh 5.0 kwh 30 28 3.3.1 3.3.2 2006b 29 AJ 30 2006 51
31 LP 32 PR 33 34 31 2005LP 900 1,000 116.1/m 3 55 kcal/ 2.97 2001 41 32 33 2004 8 31.4 94.2 39.0 93.6
99.3 85.1 52.4 TVCF 2 TV 12.6 TVCF PR 35 TV PR 36 37 38 2005 10 39 34 2005 35 DIMSDRIVEN=5943 4.9 N=29287.3 <http://www.dims.ne.jp/timelyresearch/enq/060803/> Accessed 09 August 2006. 36 37 47.0 38 11.6% 9.3 39 CO21.5 <http://eee.tokyo-gas.co.jp/task/kaiteki/gasdekaiteki/machigai/03.html> Accessed 09 August 2006.
3.3.2 PR PRPR TVCF TVCF TVCF IH 40 TVCF CM 2004 CM 1 40 2006ap.9
41 TVCF TVCF TVCF TVCF TVCF PR 42 CSR PR 43 44 45 46 47 48 41 2005 512 42 Jaffe [2005] HDD TVCF 43 2005 44 http://www.denkajutaku.com/ Switch! http://www.tepco-switch.com/ http://www.kireilife.net/ pages/alldenka_cost_loan.html 45 2006 46 2006 625 47 Hamel and Doz [1998] p.30. 1 48
2006 49 50 HP e 49 2006pp.85-86 50 2004 12 23e
Christensen, C. M., S. Cook, and T. Hall [2005], Marketing Malpractice: The Cause and the Cure, Harvard Business Review, December 2005, pp.74-83. 2006 6 Davis, S. M. and M. Dunn [2002], Bulding the Brand-Driven Business, John Wiley & Sons. 2004 Ettenberg, E. [2002], The Next Economy, McGraw-Hill.2002 Hamel, G., and Y. L. Doz [1998], Alliance Advantage: The Art of Creating Value through Partnering, Harvard Business School Press.2001 Jaffe, J. [2005], Life After the 30-Second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising, John Wiley & Sons.2006 CM 2.0 Kotler, P., D. C. Jain, and S. Maesincee [2002], Marketing Moves: A New Approach to Profits, Growth, and Renewal, Harvard Business School Press.2002 Kotler, P., and K. L. Keller [2006], Marketing Management, 12th Edition, Pearson International Edition, Pearson Prentice Hall. Kotler, P., N. Rackham, and S. Krishnaswamy [2006], Ending the War between Sales & Marketing, Harvard Business Review, July-August 2006, pp.68-78. Levitt, T. [1983], After the Sales is Over, Harvard Business Review, September-October 1983, pp.87-93. 1994 6-7 Nordhielm, C. L. [2005], Marketing Management: Big Picture Second Edition, John Wiley & Sons. 2006 Packard, V. [1960], The Waste Makers, Pocket Books.1967 Roberts, J. H. [2005], Defensive Marketing: How a Strong Incumbent Can Protect its Position, Harvard Business Review, November 2005, pp.150-157. 2006 8 Schultz, D. E., S. I. Tannenbaum, and R. F. Lauterborn [1993], Integrated Marketing Communications: Putting It Together & Making It Work, McGraw-Hill.1994 IMC Schultz, D., and H. Schultz [2004], IMC: The Next Generation: Five Steps for Delivering Value and Measuring Financial Returns, McGraw-Hill.2005
Swan, J. E., and L. J. Combs [1976], Product Performance and Consumer Satisfaction: A New Concept, Journal of Marketing, 40-2, pp.25-33. 200625-4pp.17-25 1993 12-3pp.26-38 2005 2005 2006 1994 2002 2006a57-4 pp.1-12 2006b 20068pp.91-94 2006 2006