Abstract Foreign market entry analyses are important research fields not only in international management, but also in international marketing. There are two categories of foreign market entry analyses. One is used to explain entry modes. It includes (1) a modes of foreign market entry model (MFME model) and (2) a process of internationalization model (POI model). The other is used to explain the relationship between entry modes and marketing activities. This is the foreign market entry model created by Professor S. Takeda. In this paper I will examine each model and indicate my framework for analyzing foreign market entry. My conclusion is that an analysis from both the view point of the marketing dimension and the non-marketing dimension will be needed to analyze foreign market entry. MFME POI 1989 90 (Root(1982)) - 249 -
(Hill=Hwang=Kim (1990)Kim=Hwang(1992)Anderson=Gatignon(1986))Johanson=Vahlne(1977) (1985) 1 2 2 11 4 4 4 4 12-250 -
(1)(2)(3) (4)(5)(6) 1 Meyer(1998)p.133 (1) (2) (3) 1(4) (5) (6) - 251 -
2. 1 2 2 11 2 2 2 (1) (modes of foreign market entry) (process of internationalization) 21985(1992) - 252 -
21. Caves(1982)(1992) 3 Hill=Hwang=Kim(1990) ( 3 ) 3 Hill=Hwang=Kim(1990)p.120. resource commitment resource commitment - 253 -
4 Dunning 1970 Eclectic theory of international production Dunning, J.H.19791980(ownership-specific advantage) location-specific advantage (internalization incentive) 4. 100 Hill=Hwang=Kim(1990)p.120(1999)15 3-254 -
5 5 Dunning(1988) 22 Erramilli=Rao(1990)Johanson=Wiedersheim-Paul(1975)Johanson=Vahln(1977)Juul=Walters(1987) Sullivan=Bauerschmidt(1990)Johanson=Vahln(1977) Johanson=Vahlne977 4 6 63 56 Sandvik Atlas Copco 27 22 Facit Volvo 7 5-255 -
6 Johanson & Vahlne(1977)p.25. Johanson=Vahlne(1977) 3 2 (market specific knowledge) - 256 -
23 1 2 3 1-257 -
2 1 2 24 7-258 -
7 国境 輸出 現地販売活動拠点 海外製造拠点 現地市場の最終需要者 直接投資 現地製造活動拠点 契約 問題領域 1 問題領域 2 問題領域 3 199923 1 2 3 1 3-259 -
3 (1985) - 260 -
12 15 10 8 10 1 2 (1991) 1 (1999) - 261 -
2 3 1 2 (1985)(1992) 200121 1999 1-262 -
4748 Meyer19982144857 513 1314 dissemination risk Hill=Hwang=Kim(1990119 Klein=Crawford=Alchian1978298 1 Martin1993 180181 199892 10 199642 Hill= Hwang=Kim op.cit.1181191314 Anderson=Gatignon1986 Kim=Hwang1992 Dunning1979198019881996110 Johanson=Vahlne19772425 Johanson=Vahlne 2 1972 9 3 8 7 8 7 2 9 JohansonVahlneop.cit. 24 Ibid.26 Ibid.28 Ibid.2817 1718 1820 Peng2000279 1992134 199834 199195 2000 Anderson, E. and H.Gatignon(1986), Modes of foreign entry: A transaction cost analysis and propositions, Journal of International Business Studies, 17(Fall):pp.1-26. Aulakh P.S. and M.Kotabe(1997), Antecedents and Performance Implications of Channel Integration in Foreign Markets, Journal of International Business Studies, 28(1)pp.145-175. - 263 -
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